
Celia TAVMAN
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About me
Product Owner at CRMServices (SNCF group)
Education

Audencia
2023 - 2024Mastère Spécialisé Marketing, Design et CréationDiplôme niveau bac+6 en partenariat avec l'École Centrale de Nantes.Spécialisation en expérience utilisateur.

Centrale Nantes
2023 - 2024Mastère Spécialisé Marketing, Design et CréationDiplôme niveau bac+6 en partenariat avec Audencia.Spécialisation en expérience utilisateur.

Université Paris Nanterre
2021 - 2023Master International Marketing Mention BienActivities and Societies: Event team: - Meeting with marketing professionnals - Meeting with school alumni - Planning a student party Apprenticeship at WeightWatchers as an International Consumer Product Assistant. Courses: Marketing Management, Business Intelligence, Digital Marketing Strategy, Graphic Design, Project Management and Innovation, Salesforce Management, International Relations, Retail Marketing and Customer Experience, Strategy and CSR, Brand Story, Web Content, Consumer Intelligence...

Paris-Saclay University
2018 - 2021Bachelor's degree Economics and Management Mention Assez BienMarketing, International Strategy, Innovation and Project Management, Financial Management, Management Control...
Experience

Les Serres de Mamie
Sept 2019 - Jan 2020EmployeeTraining about specific processes assigned to fruits and vegetables. Direct relation with customers, giving advice regarding the different products.

Grand Frais
Jan 2020 - Sept 2020CashierDirect relation with customers and learning of a big data base.

May Digital
Mar 2021 - Jul 2021SEO Content StrategistUse of SEO.Link building.Optimization and publication of articles in English.

WeightWatchers
Sept 2021 - Sept 2023Development of licensed food products marketed in supermarkets:- Innovation & recipe renovation- Manage commercial activations (creation of digital models & in-store coupons)- UX optimization of our WW licensed products website- Plan the annual action plan for promotions- Plan the annual communication plan- Editorial calendar: writing product pitches for the WW studios- Analysis of provisions to develop promotional actions- Creation of visuals (posters)- Quarterly declaration of consumer reports- Screlec, Citeo & Ecofolio annual declarations Show less
Consumer Products Assistant - Licensing
Nov 2022 - Sept 2023Consumer Products Assistant - International
Sept 2021 - Nov 2022

Groupe SNCF
Sept 2023 - Oct 2024Product OwnerProduct Owner for the digital product "Mes Bagages": front-end website & Salesforce software.- Intermediary between the different professions and the developers- Definition and monitoring of the product roadmap- Expression of business needs in the backlog (BUILD/RUN)- Prioritization of sprints and monitoring of its implementation- Conduct the weekly meeting- Suggest UX optimizations
Licenses & Certifications

Google Analytics for Beginners
GoogleMay 2022- View certificate

Les fondements du branding
LinkedInJul 2022 - View certificate

Product Management: Building a Product Strategy
LinkedInJul 2022 - View certificate

Becoming a Product Manager: A Complete Guide
LinkedInJul 2022 - View certificate

Devenir designer / designeuse UI-UX
LinkedInJul 2022 
Cambridge Advanced Certificate C1
Cambridge AssessmentJul 2021
Cambridge First Certificate B2
Cambridge AssessmentJul 2020- View certificate

Découvrir le design persuasif
LinkedInAug 2022 - View certificate

Développer sa créativité pour innover
LinkedInJul 2022 
Score IAE-Message
Score IAE MessageMar 2021
Languages
- anAnglais
- esEspagnol
- frFrançais
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