Chris Hammond

Experience

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  Self Employed

  Jan 2006 - Jan 2012

  Editor and Freelance Journalist

  • Numerous articles published across a range of national, regional and international newspapers and online publications including; Allmediascotland.com, The Drum, The Scotsman, Scotland on Sunday, The Northern Scot, Paste Magazine and The Florentine.• Started my own music magazine Heaven Or Las Vegas in 2006 which was distributed in the Grampian area before going online where it ran until 2012.• Launched and ran the Scottish Beer Guide, a website dedicated to the Scottish craft beer industry. Drove significant traffic through daily content updates and social media interaction. Show less

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  McCalls Highlandwear

  Jun 2008 - Dec 2009

  Advertising Coordinator

  • My role revolved around promoting the brand at events and through corporate initiatives, running the business blog, developing a long-term marketing strategy and coordinating our digital and print advertising focus and spend.

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  Scotcampus

  Jan 2010 - Oct 2012

  Editor and Marketing Executive

  • Edited Scotcampus Magazine, a national title (28,000 copies) for the youth and student market.• Took the publication from a 32-page tabloid to an 84-page glossy magazine, resulting in increased pick-up and advertising page yield.• Conducted interviews with a range of nationally and internationally recognised authors, actors, directors and musicians (including Alastair Campbell, George RR Martin and Armando Iannucci).• Managed and commissioned a design and freelance writing team of 15+ to ensure deadlines were met and content was suitable quality.• Worked with sales team on campaigns for clients such as Deloitte, DESG, Domino’s Pizza, Food Standard Agency, Ernst and Young and Urban Outfitters.• Handled promotion of the Scotcampus Freshers’ Festivals – the UK’s largest student events. 2010’s events saw a combined 22,000 students attend out Glasgow and Edinburgh Festivals. Show less

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  LRQA

  Oct 2012 - Jul 2018

  • Promoted to Customer Director, retaining ownership of Marketing and CommunicationStrategies, but with additional responsibilities leading Customer Delivery Programme.• Developed and lead Customer Delivery Programme to improve customer intimacy, measure staffperformance and build customer-centricity as a core USP across the business.• Heavily involved in the sale process of Acoura to Lloyd’s Register (LR), this included production ofsales material, assistance with data room population and role in Management Team presentations to buyers.• Part of the Leadership team, reporting monthly to the board on market developments, campaigns, customer engagement, competitor developments and sector trends.• Involved in the development of Lloyd's Register's Food and Drink Strategy, and work with colleagues across the group on commercial and marketing projects designed to meet these aims. Show less • Initially hired by SFQC to provide marketing and communication strategy for an acquisitive private equity backed group offering compliance and risk management services for the food and drink sector (full farm to fork offering).• Project managed successful rebrands of the group’s five trading divisions and acquisitions beforemoving them all under the Acoura banner in 2015.• Managed full redevelopment of group’s websites, pulling all five sites into one single site.• Developed a tender writing process and lead the content management and design of all majortenders. These includes substantial six and seven figure wins and major renewals with some of the UK's major food and drink brands. • Plan and implement all marketing campaigns (digital, print, social media, events) for Acoura's diverse range of products and services (IT Platforms, audits, training and consultancy). Show less

  • Customer Director

    Oct 2016 - Jul 2018

  • Group Marketing Manager

    Oct 2012 - Oct 2016
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  Lloyd's Register

  Jul 2018 - Nov 2021

  • Deliver marketing strategies for our Food and Drink services within the Business Assurance and Inspection Services division at Lloyd's Register.• Focused on marketing our abilities to deliver customer-specific 2nd party solutions for target customers. • Tasked with developing value propositions and growth strategies for the core Global Food Safety Initiative (GFSI) standards - supporting an annual 10%+ growth target. • Work to raise awareness of Lloyd's Register's capabilities in new markets and sectors, with a focus on growing key accounts in the food manufacturing and retail sectors. • Part of the Senior Marketing Team and Customised Assurance Leadership Team. Show less • Worked on an interim basis to manage and develop a marketing function, process and team specifically focussed on the food and beverage, customised training and consultancy services within Lloyd’s Register.• Member of Lloyd’s Register’s Commercial Leadership team for Customised Assurance, working closely with colleagues in sales and account management.• Key responsibilities centred around global delivery of multi-channel marketing campaigns to ensure we have the leads required to support growth and meet the needs of the market.• Managed a global team, working to support them as they roll-out both strategic and regionally specific campaigns and initiatives.• Monitored, reviewed and collated sector-specific competitor and market intel to ensure our campaigns and services, especially in the food and drink sector, were relevant, effective and industry leading. Show less

  • Global Head of Sector Marketing

    Jul 2021 - Nov 2021

  • Global Head of Marketing for the Food Sector

    Nov 2018 - Jun 2021

  • Global Operational Marketing Manager (Interim), Customised Assurance

    Jul 2018 - Nov 2018
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  LRQA

  Nov 2021 - now

  Global Head of Client Propositions

  • Responsible for developing LRQA's global value propositions for all strategic growth initiatives.• Work with Insight and Product teams to build robust strategic plans on the markets, services, differentiators and thought leadership topics we include in go-to-market plans. Key services include client-specific risk management solutions as well as established global standards such as FSSC 22000, BRCGS Food Safety, ISO 27001 Information Security, ISO 45001 Health and Safety, ASME and Corporate Report Verification & Assurance. • Lead a global team to develop expert understanding of the market conditions and client challenges across our key industries and sectors (automotive, aerospace, food and beverage, renewable energy, consumer goods etc). • Scope and plan how our horizontal service level offerings such as health and safety, ESG and cyber security are marketed to growth industries. • Run our Product Review Board, working with stakeholders across the business to ensure LRQA has the right product portfolio to meet our growth targets (including TIC sector services and NPD).• Chair business-wide Steering Groups to support cross-functional support for growth in key areas such as ESG and food safety. Show less