Milena Gotch

Experience

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  Huntington National Bank

  May 2004 - Aug 2007

  • Conceived and executed most successful branch opening in Huntington's history: Westlake's “Buckeye Bash” (7/07) generated 58 accounts in two hours • Developed 30 CEO testimonials used as marketing collateral by commercial bankers• Developed Macedonia Grand Opening programs: “Yappy Hour” (400 people and pets), “Spectacular Scarecrow Contest” (students), “Door Decor Contest” (local homeowners) Macedonia office at 134% of goal shortly after promotional period (November, 2006)• Increased accounts 30% at The University of Toledo, Q4 2005 – Q4 2006• Supported Buckeye Banking promotion to grow existing households 38% and new households 44% (October – November, 2006)• Secured 100+ unique local media placements highlighting bank news, district presidents Show less

  • Interim Director of Marketing

    Apr 2007 - Aug 2007

  • Marketing and PR Manager, Officer

    May 2004 - Apr 2007
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  KeyBank Commercial

  Sept 2010 - Aug 2016

  • SEO and content creation led to KeyBank ranked #1 among all 3BL media clients • Wrote the application that won CEO Beth Mooney title of “#1 Most Powerful Woman inBanking”: American Banker Magazine, 2013, 2014, 2015• Proactive media relations led to placements in: Associated Press, American Banker CNNMoney.com, Forbes.com, NPR, The Wall Street Journal, USA Today• Editor and writer for C-suite communications to the federal government and stakeholders: FDIC presentation (2008); testimony to U.S. House of Representatives (2010); presentation to KeyCorp Board of Directors (2010); KeyCorp’s Corporate Responsibility Reports (2012 - 2015), KeyBank’s 2017 National Community Benefits Plan • Developed 37 corporate public relations campaigns, with local and national tactics• Developed and executed seven New York City media tours for top bank executive• Developed PR campaign that led to KeyBank's BusinessWeek “Customer Service Champ” ranking• Increased media hits for KeyBank’s free tax preparation day by 32%• Increased media impressions for Key4Women line of business 300%• Executive ghost writer: articles published on Forbes.com, Philanthropy Journal• Collaborated closely with Marketing department: wrote scripts and copy for all channels Show less Launched, established, and organically grew KeyBank’s first official presence in social media:• Exceeded 2011 Facebook fan goal by 25%• Community manager for corporate Facebook page: oversaw content development, posting, monitoring, responding, crisis response, and team of eight administrators• Community manager for Twitter handles @KeyBank_Thrive, @KeyBank_News• Worked closely with @KeyBank_Help team to resolve customer issues daily• Monitored and reported social media analytics to top management, using Radian6 software• Collaborated with Marketing to leverage campaigns via social media • Launched bank’s first blog, mariaonmoney.com, and wrote 30 timely entries• Developed KeyBank’s Social Media Crisis Response Protocol to mitigate risk Show less

  • Senior Communications Consultant, Vice President

    Sept 2007 - Aug 2016

  • Community Manager, Facebook, & Twitter

    Sept 2010 - Apr 2012
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  Kinecta Federal Credit Union

  Sept 2018 - Aug 2019

  Director of Communications

  • Relaunched Kinecta’s PR program: secured significant media attention, including ABC and CBS affiliates, for Kinecta community events, and surpassed the 12-month media generation goal in eight months• Within six weeks, built and executed Kinecta’s All-Employee Annual Meeting for 750 employees; post-event survey generated 80% positive responses in 2018, versus 60% in 2017• Managed content for the company intranet, as well as the team of administrators• Proofread and edited all marketing materials and campaigns• Developed Kinecta's escalated complaint policy within federal rules and regulations• Wrote CEO and board-level response letters for escalated complaints coming through the NCUA and BBB • Managed Kinecta's crisis messaging in cooperation with the Business Resiliency department • Wrote and produced the company's annual report, the CEO's quarterly letter to members, and the CEO's monthly report to the board of directors• Wrote the application that earned Kinecta the national 2019 "Best Place to Work" designation Show less

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  Gotch Communications

  Sept 2019 - Jul 2022

  President, Senior Copywriter

  Visit clippings.me/gotchcommunications• Wrote the PR materials to support the American Hotel and Lodging Association's national outreach campaign to job seekers after the industry had been affected by the COVID-19 pandemic• Wrote the PR campaign for the Centers for Disease Control and Prevention (CDC')'s outreach to first responders on the 20th anniversary of 9/11 • Developed national PR campaign to announce gaming/tech start-up INK Games' capital infusion from celebrity Olympic skateboarder Nyjah Huston: feature article on Forbes.com• Redesigned all corporate messaging for AP Keenan, the largest privately-held insurance brokerage/consulting firm in California; wrote the monthly corporate blog• Wrote the CEO blog for Fifth Wall, the largest VC firm focused on the global real estate/property technology industry, and “Insights” blogs focused on their portfolio companies• Built national PR campaign for iTrustCapital, the U.S.'s #1 crypto-IRA, as they secured $125MM in Series A funding w/a $1.3B post-money valuation: media mentions included Wall Street Journal Pro, Barron’s, and The Information• Wrote social media content for Dr. Odette Suter, nationally-recognized holistic veterinarian: organically increased her Facebook followers by 47% in seven months (versus the median follower growth of 23% over 12 months)PORTFOLIO at https://www.clippings.me/gotchcommunications Show less

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  Sierra Investment Management

  Jul 2022 - now

  Sr. Marketing Manager