Seung Hyun Oh, Ph.D.

Experience

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  Cath Kidston

  Apr 2011 - Jul 2012

  Marketing Assistant

  ● Assisted creative director in bath and body product development in Asia by arranging meetings with manufacturers, scheduling, and estimating samples, resulting in annual sales of 100M KRW, paving the way for the UK's sales launch● Developed and conceptualized "Cath's Cafe" for the global market based on consumer trend research following the popup store as a test-bed for consumers in Japan, Korea, Thailand, Hong Kong and Taiwan, which led to sales of 10M GBP● Managed limited edition and seasonal product launches to drive core business in skincare, personal care, fashion, and lifestyle by providing local managers in Japan, Korea, Thailand, Taiwan, and Hong Kong with engaging guidelines on the newest product launches 더보기 취소

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  AMOREPACIFIC

  Dec 2012 - Aug 2015

  Brand Manager

  ● Established the 'Holistic Beauty Brand' campaign from ‘Korean herbal medicine cosmetic brand’ by conducting global focus groups to obtain customer insights and reinforce the brand's iconic image● Achieved global sales target of 100B KRW by creating integrated marketing materials of product briefings, spreadsheets, pricing, advertisements, packaging, and beauty tips, which maximized product knowledge retention for local brand managers● Created a global best-selling cushion foundation for the global market through shade sampling of diverse skin tones with support from R&D and international branches● Developed the first global advertisement, printed brochure, and digital video in both Chinese and English, with an emphasis on new releases and influential products that catered to the demands of the target market in each nation 더보기 취소

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  Fashion Institute of Technology

  Aug 2017 - Dec 2018

  Teaching Professor

  ● Provided expertise in the fashion industry by teaching Fashion Business practices, Fashion Marketing and Digital Technology, PR and Advertising courses to Fashion Business Management freshman and sophomore students ● Coordinated activities such as open classes and collaboration courses with Fila, House of Dior, and Seoul Fashion Week● Conducted planning and preparation for showcasing alumni garments and makeup with students for the FIT Korea Campus Opening Fashion Show, increasing school awareness of the university● Provided career-oriented mentoring on a weekly basis for student competition and internships and assisted with winning the AmorePacific Mamonde Competition, Samsung Design Membership, and Cheil Worldwide 더보기 취소

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  LG Electronics

  Apr 2018 - Aug 2018

  Adjunct Professor

  ● Worked on LG’s first beauty application for six-months developing concepts, templates, and color schemes for the new launch of its smartphone camera features to increase interest/sales

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  State University of New York, Korea (SUNY Korea)

  Jul 2019 - now

  Research Associate Professor

  ● Collaborated with a chemical researcher to develop a research protocol for the relationship of color pigments and spectral reflection of particle size through Electron Microscopic Observation and Energy Dispersive X-ray Spectroscopy Observation to improve the accuracy of customized makeup formulas● Developed a digital fabrication process using Random Forest, Regression Analysis, & Clustering Algorithms to enhance quality of textile material classification protocols, maintaining uniformity in fiber material properties & yarn data with 92% accuracy● Published International ICT Academic Conference on "Color Perception and Its Application" to acquire consumer perspectives by obtaining data from social media and utilizing OCR to extract color text to build a marketing campaign with 96% proficiency 더보기 취소

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  CERMA INC

  Apr 2020 - Mar 2022

  Founder/CEO

  ● Founded and led a total color solution company in focus to ‘Color Education to Renew Motivation and Awareness’ targeted towards color-deficient kids with an agile cross-functional team of 8 professionals● Received $20K in funding from two government organizations on the business model for Color and Texture SaaS solution to increase sales using consumer behavior research to find solutions for the COVID-19 beauty sales● Accountable for creating new business models in response to the COVID-19 market conditions, which led to the development of two core departments: color solution and men’s cosmetics● Developed and launched the first phase of a men's cosmetics product line titled "Per:Ception," aimed at stylish and confident men, which led to a 20% conversion rate and received the Seoul Innovation Award for its quality 더보기 취소

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  KCENC Group

  Apr 2022 - Sept 2023

  Head of New Business Development (Fourstones Coffee Roasters)

  ● Rebranded the entire brand with a ‘Time for Nature’ concept, including logo, typography, color scheme, artwork, packaging, advertising, store interior, and website to strengthen brand identification, which increased store visits and online sales traffic● Launched an exclusive store at the heart of Parnas Mall with a 9% reduction of monthly rental expenses by negotiating the addition of a café to the district's allotted retail space and its modification to Samsung’s specifications and consumer interest ● Increased productivity by building a business structure for Fourstones Department that included four teams: store team, production team, marketing team, and sales team, which resulted in higher performance and operational cost reduction● Achieved a 300% increase in sales and consumer awareness through participating in the COEX 2023 international sculpture festival, which increased brand awareness and consumer traffic 더보기 취소