Charline De Montessus

Experience

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  ERES - Groupe CHANEL

  Apr 2010 - Sept 2010

  Sales Internship
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  AMAURY MEDIAS

  Apr 2011 - Sept 2011

  Financial control Internship
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  Fullsix Group

  Jan 2012 - Jan 2013

  Digital Consultant

  - Customer relation management for major clients (i.e Monoprix) on Social Medias. - In-Flight Entertainment website creation for Air France - Users experience study (UX).

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  Groupe Richard

  Aug 2013 - May 2017

  Chief Digital Officer (CDO)

  Digital Communication, Projects Management, Internal and External communication- Digital communication management with creation of all supports respecting brand guidelines. - Booking Engine module change from Fastbooking to Availpro. - Social media strategy and content definition and management of Press and Influencers.Key Achievements- Creation and management of 12 new websites & all social medias accounts related. - €100K of revenue generated from social media, E-marketing with a database of 30K clients. Show less

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  Hôtel Montaigne Paris - Bar de L'Entracte (Groupe Richard)

  Oct 2013 - Jun 2017

  Hotel Deputy Manager

  Hotel Management, Customer (e)Relationship and Human Resources- HR management and crisis communication. - Customer (e)Relationship management with concierge request, complaints and VIPs. - Yield & revenue management strategy, analysis and optimisation. Budget and forecasts. - General funds management with monthly reports on the hotel’s P&L.Key Achievements- Hotel Database creation with more than 30K clients. - Corporate guest portfolio creation with 30 contracts worth €100K and increasing the occupancy by 10%. Show less

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  Marriott International

  Sept 2017 - Aug 2019

  Hotel & Brand Management- Team & Crisis Management.- Brand audits & excellence training.- Multi-channel Reservations Management.- Animated CRM tools, handled satisfaction survey, followed up on action plans, efficiency and ROI. Coordinated VIP.Key Achievements- Member of the Millennium (Junior) Business Council of Marriott APAC.- Creation of 30+ SOPs and new procedures in compliance with Marriott and all brand audits successful. - Hiring 10+ employees within the team and management of 30+ employees across different departments. Revenues, Sales, Events, and Marketing Management - Leading Marriott transition, insuring smooth implementation of new revenue management tools and process.- Analysis of market data and set of competitive intelligence to develop new business goals.- Managed yield strategy: annual budget, forecasts. Analyzed and optimized the occupancy to translate insights into strategy in dynamic pricing, distribution, upselling and inventory control.- Increase of global distribution visibility by managing the E-distribution/E-reputation, KPI reporting, packages and travelAds setting.- OTAs management with more than 12 OTAs to expand visibility and generate revenue.- Communication and marketing planning. - Organisation of events. Photo-shootings, press and influencers management.- E-marketing management: Social Media, Ezine. - Development of new partnerships, a new loyalty program customer focused.Key Achievements - Marriott 10 best revenue manager in APAC award - Awarded 5 times in a row.- Increase of the occupancy by 5% and ADR by SGD$10 avg. Increase of the total revenue by SGD$20K avg. - Organisation and management of 20+ events from 10pax to 200pax.- Signature 7 group contracts worth $120K and 15 corporate contracts (1K nights, $385K ).- $150K extra room revenue generated within a year. Show less

  • Senior Manager, Revenue and Commercial @ The Vagabond Club

    Sept 2018 - Aug 2019

  • Manager, Hotel Operations and Marketing & Event @ The Vagabond Club

    Dec 2017 - Sept 2018

  • Customer Relation, Front Office Manager @ The Vagabond Club

    Sept 2017 - Dec 2017
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  Marriott International

  Jan 2020 - Apr 2020

  Implementation Manager

  - Converted and merged backend systems/data into a single platform with Marriott Inc.Key Achievements- Handled a portfolio of 66 hotels across APAC.- Integrated over 2,000 backend loyalty, reservations, revenue, sales and analytics systems.

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  Sales Origins

  May 2020 - Nov 2021

  Chief Executive Officer

  - Founder and developper of a web-startup which offers companies a sales freelance database carefully selected for their needs.- Brand Creation of Sales Origins (TOV, design guidelines, budget, retroplanning).- Marketing strategic planning, development and management.Key Achievements - Successful launch of a brand and a website with a UX expertise.- Hired 50+ sales freelance. - Signed 20+ contracts worldwide.

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  Press Up Hospitality Group

  Dec 2021 - Jan 2024

  Commercial & Digital Strategy- Commercial & digital marketing strategic planning & development. - Design and delivery of strategic campaigns. - Website, E-marketing & social media management. - Increase engagement Key Messaging and sales focus for maximum return. - Review and optimisation of the UX journey to always improve guest experience. - Reporting & analysis on digital activities alongside strategic recommendations.- OTA review in accordance to brand guidelines. - Ongoing Tech Stack review and improvement to allow better results like loyalty etc. Marketing & Brand strategic planning & development- Brand Ambassador. Ensuring Brand consistency and raising awareness of the brands. - PR & Media Management. Overseeing & organising campaigns & Media photoshoots. - Key Team Leader. Strong Collaboration with all teams to ensure marketing activities are being aligned with overall business objectives. Liaising with Revenue for OTB reviews and curating packages to increase for in the month pickups.- OTA review in accordance to brand guidelines (Content, tone of voice).- Partnerships & Programming overview to launch new campaigns, promotions and activations for data capture and database building. Developping promotional materials and sales tools to support program and content strategy.Key Achievements - Successful launch of 2 new hotels. - YoY Growth of online revenue from €M5.5 to €M7 with an increase of 18% in sessions.- Streamlined the booking process for the user across Booking Engine, conducted UX review of all systems with exit intents to drive potential lost revenue.- Digitalisation of post stay through Oaky platform to encourage first party data acquisition for further retargeting and guests feedback to improve property ops etc. - Integration of upgrade and upsell platform through in app incentives with Oaky across the group with over €180k in additional property revenue. Show less

  • Head of Hotel Marketing

    Jan 2023 - Jan 2024

  • Group Hotel Marketing Manager

    Dec 2021 - Jan 2023
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  Phoenix Communication

  Feb 2024 - now

  Influencer Marketing Manager & Partnerships Manager

  Influencer Marketing Management for all our portofolio of clients: Jumeirah, Soneva, Coravin, Le Belmont Paris, Le Punta Lara Noirmoutier, Hotel Chais Monnet & Spa 5*, Hotel de Toiras 5*, Villa Clarisse & Spa 5*, Mazagan Beach Resort, Chateau Clarisse. Partnerships Management - Signature of new contracts worth 182K Euros.

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  Heloise's Choice

  Feb 2024 - now

  Director Sales and Marketing & Partnerships Development Manager

  Management of Heloise’s Choice, commercial and marketing representation company for luxury hotels: Hôtel Chais Monnet & Spa 5*, Hôtel de Toiras 5*, Courchevel Alpes Hôtel du Pralong 5*, Le Cep Beaune, Villa Héloise 3*. Support hoteliers at all stages of their project to ensure the revenue optimization through commercial, marketing and revenue management strategy development and actions.Reservations, Sales and Marketing team management.

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  Once in a Lifetime

  Feb 2024 - now

  Director & Partnerships Manager

  Management of Once In A Lifetime, commercial and marketing representation company for luxury hotels: !, Place Vendome, Selma Marrakech, Villa Clarisse & Spa 5*. Support hoteliers at all stages of their project to ensure the revenue optimization through commercial, marketing and revenue management strategy development and actions.Reservations, Sales and Marketing team management.