James Moore

James Moore

Marketing Assistant

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location of James MooreReading, England, United Kingdom

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  • Timeline

  • About me

    Product Manager at the LEGO Group | Navigating Product Strategy & Execution

  • Education

    • Brunel University London

      2001 - 2005
      Bachelor of Science - BS eCommerce 2:1
  • Experience

    • Orckid Design & Marketing

      Jan 2002 - Jan 2003
      Marketing Assistant

      Created a full online catalogue of the placement of all the designs within a store listing.

    • Fidelity Investments

      Jun 2003 - Aug 2004
      Website Analyst

      Analysing and investigating new content bugs, new content projects and statistics.

    • Symantec

      Sept 2005 - Dec 2019

      Working as a Product Owner for Symantec.com sites for Canada, South America, Europe, Middle East, Africa and Asia.• Working with internal stakeholders across multiple diverse teams globally to define requirements to build out web-based solutions to business needs and challenges;• Supporting the sales and marketing cycles through developing effective web strategies to align to regional teams plans;• Managing requests/user stories, writing appropriate acceptance criteria, refining and prioritising the backlog appropriately;• Managing the workload and priorities for the web producer team and providing support where needed;• Regularly conduct in-depth analysis into reported issues and working with cross-functional teams to resolve;• Manage the entire localisation process for French, German, Italian, Spanish, Portuguese, Japanese, Korean, Simplified Chinese, Traditional Chinese, working with an external translation agency to maintain a high level of quality and accuracy;• Managing a large budget for translation with appropriate budget forecasting and reports to management teams;• Provide regular analytics reports to direct team and internal stakeholders to identify successes of existing content and provide recommendations to improve;• Ensure the user experience of website users is paramount, especially considering user personas across multiple countries;• Co-ordinating and conducting user acceptance testing of new website features and content across multiple platforms and devices;• Working with direct lines of management and dotted lines of management for specific project or area-based work. Show less

      • Agile Product Owner

        Dec 2015 - Dec 2019
      • Web Production Lead

        Oct 2014 - Dec 2015
      • Senior Web Editor/Writer

        Sept 2005 - Oct 2014
    • The LEGO Group

      Jul 2020 - now

      Lead Product Strategy & Roadmap: Developed and executed the product strategy for behavioural data collection and A/B testing on LEGO.com, focusing on enhancing user privacy, increasing the consistency of data collected, and driving a community of practice.Cross-functional Collaboration: Coordinated with product, engineering, marketing, and data analytics teams to align product development with business objectives.Agile Methodology: Spearheaded Agile practices across product development cycles, ensuring efficient sprint planning, backlog prioritisation, and timely delivery of high-quality product features.Product-Led Approach: Conducted extensive problem/opportunity analysis, user research, and market analysis to inform product decisions, leading to the launch of new features.Data-Driven Decision Making: Utilized data analytics and key performance indicators (KPIs) and Objectives & Key Results (OKRs) to measure product performance, identify areas for improvement, and iterate on features to optimise user enablement.Stakeholder Management: Regularly communicated with senior leadership and key stakeholders to report on product progress, align on strategic goals, and secure buy-in for new initiatives. Show less

      • Product Manager

        Sept 2021 - now
      • Senior Product Owner

        Jul 2020 - Sept 2021
  • Licenses & Certifications