Joe Randel

Experience

• 

  Wolf Trap Foundation for the Performing Arts

  May 1999 - Sept 2002

  Production Coordinator

  • Assemble all necessary production details for incoming performances (pop, world, classical, musical theater, opera, and dance) for 4-month performance season in a world-class 7,000-seat amphitheater.• Serve as a conduit for information between management, touring personnel, and front of house staff.• Create and distribute daily production schedules.

• 

  Amplifier

  Jan 2003 - Jan 2005

  Account Manager

  • Oversee a portfolio of Creative Industries clients (musicians, internet content creators, non-profits) for a startup providing e-commerce, merchandise design, warehousing, and order fulfillment solutions. • Identify business opportunities and drive customer acquisition with sales force.• Coordinate account set-up and route client requests to Warehouse, Creative, and Customer Service.

• 

  Texas Performing Arts

  Aug 2003 - Jun 2016

  • Serve as commercial talent buyer for Bass Concert Hall (Capacity: 2,913), Austin’s highest ticket-selling venue and the #1 ticket-selling Theater in Texas (Source: Pollstar).• Exceed performance goals, including breaking single-season concert revenue record by 25% (2015) and record for number of commercial events by 16% (2015) with 30% of events resulting from new promoter partnerships.• Negotiate terms of artist contracts and co-pro agreements; Conduct sales data research, risk assessment, develop revenue forecasts, and align with broader organizational goals of increased diversity of both audiences and artists.• Identify and secure Latin American and Latino artists in music, theater, and dance for annual subscription season. • Maintain and cultivate relationships with booking agents, co-promoters, and other venues nationwide to maximize access to the top-tier, diverse programming. • Manage portfolio of up to six multi-year strategic initiatives, including international cultural exchange projects, citywide Classical Music Task Force, NEH-funded “Music Unwound” programs, and comprehensive student employment program (recruitment, training, and mentoring of 80+ paid student workers).• Manage cross-functional “Patron Experience Team” to identify and operationalize new earned revenue streams while improving patron satisfaction during all stages of the customer experience; Train team members in ideation techniques.• Work closely with production staff to develop show budgets, identify and advocate for capital purchases, monitor budgetary targets, and maintain cost competitiveness while ensuring the high production standards in a world-class venue. • Recruit, supervise and mentor a staff of up to 10. Show less • Oversee all curatorial, operational, and administrative components, including contract negotiation and financial forecasting for multi-venue, Latin American/U.S. Latino performance series of 20+ events and annual budget of $225k.• Cultivate strategic relationship both on and off-campus and internationally with NGOs, cultural and academic institutions, and government agencies. • Identify and steward donor (individual, corporate, and foundational) and sponsor relationships valued at $650k. • Manage portfolio of up to 10 multi-year strategic initiatives, including international cultural exchange projects, citywide Classical Music Task Force, and a series of NEH-funded “Music Unwound” programs. • Co-author and implement an $80k Fulbright-Hays Group Projects Abroad Grant "Arts & Empowerment in Brazil."• Oversee a comprehensive student employment program (recruitment, training, and mentoring of 80+ paid student workers), as well as a volunteer student affinity group, student ticketing program, and a student-directed social space (“The Loft” at Bass Concert Hall).• Create marketing and PR campaigns to promote events using print, broadcast, online, and social media.• Expand program to include commercial Latin music concerts in the University’s sports arena, yielding on average 50% higher net profit per event.• Lead cross-functional team (Marketing, PR/Communications, Development, Education) to develop strategies for multi-cultural audience development and engagement, as well as identifying and building strategic community partnerships.• Manage cross-functional “Innovation Work Group” tasked with generating new revenue streams and cultivating new audiences; train members in ideation process and facilitate projects from innovation to development to actualization.• Recruit, supervise, and mentor staff of 10. Show less • Oversee all technical aspects of event production, including audio, lighting, and staging for 150+ performances annually at Austin’s top ticket-selling concert venue. • Recruit, retain, and manage a staff of 20 (Asst. Events Manager, Stage Managers, and Security personnel).• Develop production budgets and approve all related expenses. • Manage vendor relationships with A/V rental companies, caterers, and ground transportation providers. • Serve as liaison between artists and internal Production, Operations, and Marketing departments.• Create daily production schedules for up to five venues, determine labor requirements, and staff events. • Design and deploy comprehensive Production Database to enhance inter-departmental communication. Show less

  • Assistant Director- Concerts & Strategic Programming

    Mar 2014 - Jun 2016

  • Director, ArtesAméricas

    Jan 2006 - May 2016

  • Production/Events Coordinator

    Aug 2003 - Nov 2006
• 

  Tinta Fresca

  Jan 2008 - May 2016

  Principal Consultant

  • Develop project plans, manage deliverables, coordinate communication, and oversee diverse aspects of projects including an international performing arts festival of the Americas at the nation’s third largest performing arts center (Adrienne Arsht Center for the Performing Arts of Miami-Dade County), a professional development seminar in Mexico for a national membership organization of performing arts professionals (Western Arts Alliance), and a bi-annual, regional festival celebrating Latin American and U.S. Latino arts and culture in Phoenix, AZ (CALA Alliance).• In partnership with 3 Day Startup, develop and facilitate entrepreneurship education programs for performing arts organizations emphasizing sustainability through startup techniques and earned revenue business models. • Program and facilitate an executive leadership retreat in San Antonio for arts administrators, focusing on the impact of the emerging Latino majority on the field.• Create business and operations plans for the multi-venue Performing Arts Center at Palo Alto College (San Antonio, TX), balancing service to the academic mission with earned revenue goals to achieve financial sustainability.• Conduct strategic needs assessment, evaluate feasibility, and define scope for educational and cultural exchange projects between international and US artists, government agencies, and educational institutions.• Devise and implement strategies for both non-profit and for-profit clients to capitalize on growth opportunities in Latin America and/or engaging with Latin American and Latino populations in the U.S. Show less

• 

  Secretariat of Culture of São Paulo State

  Mar 2008 - Jun 2009

  Special Consultant

  • Coordinate programmatic content and logistical arrangements for 350+ international delegates attending a 7-day congress in São Paulo focusing on the performing arts in Brazil.• Co-chair congress host committee consisting of local representatives from more than 20 partner institutions. • Co-curate congress program, including eight panel discussions and two keynote speakers. • Train & supervise a staff of 5 professionals and 20 volunteers.

• 

  GLENNZ TEES LLC

  Feb 2013 - Jun 2015

  Business Development Consultant

  • Lead international business development efforts, including development of global marketing and promotional strategy, outbound wholesale, affiliate marketing programs, systems for lead generation/qualification/prioritization, and internal sales commission strategy.• Negotiate international wholesale and distribution agreements across cultures.• Orchestra strategic partnerships with global sourcing and distribution partners.• Develop event strategy to increase sales and brand awareness. Show less

• 

  The University of Texas at Austin

  Aug 2013 - May 2016

  Lecturer- Department of Theatre and Dance

  • Graduate level internship courses for students in the Department of Theatre & Dance (TD 393: Graduate Internship).• Independent study courses in producing Latin American Theatre (TD 395T: Advanced Projects in Performance Studies).

• 

  3 Day Startup

  Sept 2013 - Mar 2014

  Consultant- 3DS Performing Arts

  • In partnership with 3 Day Startup, develop and facilitate an entrepreneurship education program for performing arts organizations, emphasizing sustainability through the exploration of startup techniques and earned revenue business models.

• 

  Walton Family Foundation

  Jun 2016 - now

  Senior Arts & Culture Program Officer

  • Build relationships with grantees, potential grantees, and other partners across multiple sectors to reach shared goals. • Influence the development and implementation of the Home Region’s 2025 Strategic Plan, with a particular focus on Inclusive Shared Spaces & Experiences, Community Leadership and Organizational Capacity-Building, and Arts & Culture. • Perform due diligence on proposals, shepherd applications through the foundation’s approval process, conduct site visits, provide guidance and work with grantees in any way that will achieve significant impact. • Manage a diverse portfolio of municipal and non-profit grantees across multiple sectors. • Collaborate with Strategy, Learning, and Evaluation Department to develop impact frameworks and monitor progress towards strategy goals. • Support a strong team culture that values partnership, respect, continuous learning, and inclusion through planning and facilitating team building activities and learning experiences. • Serve as a critical advisor and subject matter expert to principals and colleagues while demonstrating expertise and integrity. Show less