Andrea Ferrarini

Experience

• 

  Colgate Palmolive

  Feb 1998 - Dec 2005

  Sales, Trade and Consumer Marketing positions
• 

  A Colgate-Palmolive Company

  Jan 2006 - Mar 2011

  Sales Manager Veterinary Channel

  • Led a team of 33 Territory Managers and 3 Area Managers, reporting to the GM of Hill’s Italy.• Accountable for maximizing veterinary recommendation, sales, and market share of the Prescription Diet brand (€30MM annual sales) through: segmentation of veterinary clinics, definition of coverage and call frequency and development of engagement strategies for veterinarians and their staff via detailing, congress participation, continuous education, product trials and sampling.• Project leader of the transition process converting Territory Managers from external consultants to company employees to enhance alignment, training, and impact. Show less

• 

  Colgate Palmolive

  Apr 2011 - Mar 2012

  Customer Development Manager Greater Asia Division

  • Accountable for leading C-P business with key regional customers AS Watson (Health & Beauty, USD 40MM) and Dairy Farm International (Grocery, USD 60MM), through the negotiation of the regional agreement and coordination of its implementation across individual countries.

• 

  Hill's Pet Nutrition

  Apr 2012 - Jun 2018

  • Managed the business with key national and regional pet retailers across the U.S., leading a cross-functional team of 12 and delivering $120MM in annual net sales. • Defined Hill’s European e-commerce strategy, built a cross-functional team of 5 and coordinated local teams to ensure execution with full regional P&L accountability.• Directly managed key pan-European e-retailers, including zooplus and Medicanimal, fostering strong partnerships and driving exponential sales growth, reaching a €70MM business. • Led strategic Customer Engagement and Pricing initiatives for the EMEA Division, a USD 500MM business.

  • Associate Sales Director U.S. Pet Channel

    Jan 2017 - Jun 2018

  • Customer Development Team Leader e-commerce Europe

    Jan 2014 - Dec 2016

  • Customer Engagement and Pricing Manager Europe

    Apr 2012 - Dec 2013
• 

  Colgate-Palmolive

  Jul 2018 - Dec 2024

  • Led the commercial strategy and planning hub of the company, managing a high-potential team of 15, organized by category and channel, and responsible for a €200MM sales business.• Accountable for defining the 5P strategy across Mass and Pharmacy channels; managing trade investments through net net price setting and promotional guidelines; co-developing brand activation plans; leading the monthly cross-functional commercial planning process; supporting Joint Business Plans with key customers and overseeing RGM initiatives and CatMan strategy and projects. Show less

  • Sales Director Drugstores & Indirect Trade

    Jan 2023 - Dec 2024

  • Sales Director GDO

    Mar 2020 - Dec 2022

  • Trade & Shopper Marketing Director

    Jul 2018 - Feb 2020