Ravika Sethi

Experience

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  Doon Girls College

  Jul 2008 - Feb 2011

  Lecturer

  • Lectures on Subjects like:- Organisational Behaviour, Statistics for business decisions, Production and operation management, Marketing management, Research methodology and Managerial Economics.• Marketing, Service Marketing, Introduction to Management and also involves in preparing students for G.D and Power Point Presentation.

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  ICFC Institute of corporate finance careers

  May 2012 - May 2015

  Senior Lecturer

  • Lectures on Subjects like :- Company & Industrial Law, Managerial Economics, Business Law and Business Statistics, Seminars and Tutorial• Developing and Implementing new methods of teaching to reflect changes in research• Designing, preparing and developing teaching materials • Accessing students course work• Setting and Marking Examinations• Supervising Student Research activities

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  WINNAGE CONSULTANCY SERVICES PRIVATE LIMITED

  Jun 2015 - Apr 2016

  Administrator

  • Answering Phone calls, dealing with enquiries and provide general information to JOB applicants regarding HR procedures• Compile the Data of employees: Payroll -such as hours worked, taxes, pension contributions.• Authorising and issuing Pay slips• Assisting with recruitment and selection process.• Involved in the disciplinary and grievance procedure.

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  Indus World School, Gurgaon

  Apr 2016 - Mar 2018

  Admissions Counsellor

  • Explain about admission procedures and courses offered to the prospective students and their parents through phone calls, emails and face to face meetings.• Support the students throughout the admission process by answering to their queries and helping them to complete the required documents.• Maintain the target metrics by converting prospective students into confirmed admission and succeed in achieving the performance goals.• Review the student applications for the eligibility and academic qualification.• Participate in educational events, information sessions and recruitment activities as a representative of the school.• Maintain regular communication with students, parents, colleagues and external agencies for coordinating admission activities and resolving problems. Show less

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  DPSG Ghaziabad

  Apr 2018 - Oct 2021

  Marcom Manager

  • Defining, directing, and deploying the marketing communications for all educational programs including brand identity, brand positioning, and all promotional activities including electronic media, social media, and web content.• Develop relationships with major societies, pre-schools, academic institutions, and corporates.• Develop system tools & metrics to effectively monitor and evaluate the report for the effectiveness of marketing programs.• Manage Annual Marketing Budget• Creating marketing presentations for stakeholders.• Obtaining necessary consent and providing final approval on all marketing collateral, products, and promotions.• Developing schedules and maintaining deadlines.• Distributing promotional material, responding to customers' queries and comments on social media, and networking during marketing events.• Conceptualize, develop and execute marketing campaigns that build memorable brands.• Creating different marketing angles and ensuring that marketing message is streamlined to all channels Show less

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  Shemrock & Shemford group of Schools Gurugram

  Jan 2022 - now

  Marketing and Admissions Manager

  • Developed and implemented data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market.• Identified new digital channels and performed a detailed market analysis.• Participated in brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.• Monitored and analyzed the performance of the campaigns and conducted monthly reports.• Increased brand awareness by designing PR Campaigns and securing media placements that contributed to 70% traffic boost on company’s website.• Implemented SEO techniques that increased web traffic 200%• Collaborated with offline teams to create a consistent cross- channel user experience.• Created flyers, posters, logos, pamphlets and other promotional materials which attracted hundreds of customer’s attention in the first instance.• Creating engaging content by working with the content creator and marketing agency in line with latest trends.• Working closely with internal stakeholders to ensure alignment and consistency in messaging, branding and style.• Increasing brand awareness and market share.• Marketing, training and support to all the franchisees of India, Nepal and Bangladesh.• Own and manage all the events/exhibitions/fares end to end within and outside campus.• Manage effective relationship with schools for future events and engagements. Show less

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  Sharda World School

  Jan 2024 - now

  Senior Marketing Manager

  I am playing a key role in developing and executing marketing strategies to meet organizational objectives. This role involves leading a team of marketing professionals, overseeing marketing campaigns, and analyzing market trends to identify opportunities for growth. I am also responsible for conducting market research, and collaborating with other departments to ensure alignment of marketing efforts with overall business goals,in developing pricing strategies, establishing partnerships, and monitoring the performance of marketing campaigns to optimize results. Overall I play a critical role in driving the success of the organization's marketing efforts and achieving its business objectives. Show less