Kentha Stephens

Experience

• 

  Anheuser-Busch

  Mar 2005 - Sept 2006

  Sales Rep / Marketing Specialist

  • Successfully sold Anheuser-Busch’s beverage portfolio to on-premise accounts including hotels, restaurants, bars and nightclubs.• Developed and maintained account relationships, securing product placements and establishing point of sale presence.• Responsible for regular call frequency on assigned retail accounts to meet sales obligations• Responsible for maintaining published freshness standards in all assigned retail accounts• Maintained daily, weekly, monthly and quarterly reports such as itineraries, expenses, etc.• Periodically provided feedback regarding Anheuser-Busch and competitive market data• Responsible for daily decisions regarding retail inventory levels using past sales history, reports, etc.• Influenced on-premise purchase intent among contemporary adult consumers for the entire Anheuser-Busch portfolio.• Developed and maintained account relationships, conducted promotions to secure product placements and establish point of sale presence. Show less

• 

  Upper Echelon Marketing & Promotions

  Mar 2007 - Dec 2012

  Marketing Director

  • Managed a $100,000 yearly promotional budget • Developed and executed several grass-root/lifestyle marketing, promotional & sales campaigns.• Facilitated program evaluation, field communication, budget maintenance and brand management for Guinness, Anheuser-Busch and other beer and spirits companies in the Washington, DC market.• Increased merchandise purchase by average total of 50% for local clubs and stores.• Identified costumer needs and challenges and provided solution-oriented marketing plans. Show less

• 

  Blue Flame Agency

  Mar 2010 - Sept 2011

  Guinness - Field Marketing Representative

  • Developed and managed relationships with nightclubs, restaurants, managers and promoters.• Compiled & managed over 200 promotional event schedules in Washington D.C. territory.• Used expertise to expand network of key consumers with an 47% increase in brand loyalty and consumption• Secured menu placements and bottle sales for targeted on-premise accounts

• 

  Southern Wine & Spirits

  Feb 2013 - Feb 2014

  On-Premise Sales Consultant

  • Made regular sales calls to targeted accounts to cultivate customer relations and satisfaction with services provided. • Demonstrated consultative sales abilities through successful presentations of product, promoted new and existing portfolio items for expansion of business. • Exhibited discipline and resourcefulness to meet/exceed assigned monthly quotas and placement objectives. • Participated in sales meetings, on-site trainings to remain educated in company policy and industry trends/developments. • Researched, organized and presented sales reports/quota attainment results • Reviewed customers' credit status, collected monies owed for product and partnered with Customer Assistance Department on a weekly basis to ensure accounts remain in good standing. • Conducted wait staff training seminars, distributed pos. • Developed and executed marketing & promotional activities Show less

• 

  Mosaic Sales Solutions

  Feb 2014 - Aug 2014

  Anhueser Busch InBev- Market Manager

  • Recruited and regularly managed a poll of 12 Brand Ambassadors• Lead regularly scheduled proactive communication sessions with wholesalers and accounts to ensure execution excellence.• Developed and maintained relationships with key accounts in markets.• Administrative oversight: program and brand specific trainings; remedial trainings; payroll/expense management and reporting; HR compliance; oversight and enforcement of state, regional and local municipality liquor laws, licensing and guidelines• Served as partner and liaison between brand, wholesaler contacts and accounts• Provided Account Team/Managers scheduled status updates on program metrics, personnel, evaluation of challenges and opportunities, program reporting and reviews and recommendations for program improvements.• Overseen coordination of event logistics• Managed and maintained all local budgets; responsible for the bottom line delivery of programs. Show less

• 

  Toast Spirits LLC

  Mar 2014 - Jan 2018

  Regional Key Account Specialist (DC, MD)

  • Directly responsible for selling and supporting Toast Spirits luxury brands effectively and professionally into the account universe with key on-premise and off-premise customers. • Develop relationships with key on-premise accounts to drive distribution andimprove brand visibility. • Activate Toast Spirits luxury brands in top image and volume accounts while raising the profile of brands within the trade and consumer community. • Generate incremental menu listings and sales volume Show less

• 

  Mosaic North America

  Oct 2016 - Oct 2017

  Marketing Manager (DC, MD) - Courvoisier Cognac

  *Plan, develop & execute targeted consumer related activations• Develop and maintain relationships with key accounts in market• Lead regularly scheduled proactive communication sessions with wholesalers and accounts to ensure execution excellence.• Administrative oversight: program and brand specific trainings; remedial trainings; payroll/expense management and reporting; HR compliance; oversight and enforcement of state, regional and local municipality liquor laws, licensing and guidelines• Serve as partner and liaison between brand, wholesaler contacts and accounts• Provided Account Team/Managers scheduled status updates on program metrics, personnel, evaluation of challenges and opportunities, program KPI reporting and reviews and recommendations for program improvements.• Oversee coordination of event logistics• Manage and maintain all local budgets, POS, etc.; responsible for the bottom line delivery of program. Show less

• 

  Beam Suntory

  Oct 2017 - now

  Create & align with authentic culturally relevant events & experiences that builds brand awareness and relevancy amongst Beam Suntory’s high-end portfolio.

  • Associate Brand Manager - Basil Hayden

    Jan 2024 - now

  • Associate Manager - Multicultural Marketing

    Jan 2021 - Jan 2024

  • Multicultural Specialist - Associate Brand Manager Courvoisier

    Oct 2017 - Jan 2021