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George Karavas

George Karavas

Marketing Assistant

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  • Timeline

  • About me

    Chief Operating Officer (COO) - General Manager at MEDIACUBE

  • Education

    • 1st High School Chalkida

      1996 - 1998
      Graduated With Honors - Class 1998 High School Certificate

    • Athens University of Economics and Business

      1998 - 2003
      International and European Economic Studies

      Activities and Societies: Thesis: "The optimum number of EU Countries maintaining a healthy union. An Economic Theory of Clubs" Economics, E.U. Structures and Politics, International Organization

    • Athens University of Economics and Business

      2006 - 2008
      Master's Degree Marketing and Communications with New Technologies 8.31

      Activities and Societies: Thesis: "Measuring the impact of sponsorship type and exposure on spectator recognition. A case study of FC AEK ATHENS sponsorship program 2007-2008" Marketing and Communications, Market Analysis, Sports Marketing

  • Experience

    • CASA A.E.

      Jan 2000 - Apr 2003
      Marketing Assistant

      Part Time

    • BETONET

      Aug 2003 - Sept 2005
      Media Planner

    • OTEplus

      Oct 2006 - Oct 2007
      Customer Service Representative

    • SPORTARENA

      Jun 2008 - Oct 2008
      Marketing Analyst

      - Member of the Marketing Team- Track campaigns based on aspects like response rates, consumer drop out rates, and return on investment. - Segment customer base, identify market trends and monitor the competition- Data analysis- Online Growth Strategies

    • MEDIACUBE

      Nov 2008 - now

      • Digital Marketing Team Leader• Design & Management of 360o Online Marketing Campaigns & complete Internet Strategies• Search Engine Marketing (SEM). Pay Per Click (PPC) & Search Engine Optimization (SEO)• Management & Optimization of Google AdWords Campaigns• Management and Implementation of Display Advertising Campaigns• Creation and Management of 360o Social Media Presence oriented to Brand Lifting & Conversions• Web Analytics Applications and Reporting• Landing Page Optimization• Management & Integration of Social Media, Affiliate, and Email Marketing Show less - Create detailed and advanced multi channel online marketing plans and digital ad campaigns in a highly competitive verticals and industries (retail eCommerce & travel)- Monetize and grow revenue for my marketing projects- Monitor Brand development, web site traffic growth, web site UI and advertising revenue. - Develop brand strategy and statistics systems.- Strategic Consulting, including business & marketing plan & sales strategy development.- Use 360o Digital Tools for conversions (Google AdWords - Facebook Advertising - Email Marketing) Show less

      • Chief Operating Officer - General Manager

        Apr 2021 - now

      • Digital Marketing Director - Head of Digital Marketing - Performance Team Leader

        Nov 2012 - Apr 2021

      • Digital Marketing Manager - New Media Planner - Google Ads & Social Media Expert

        Nov 2008 - Nov 2012

    • Google

      Jun 2013 - Sept 2016
      Trainer & Speaker of Google Partner Academy Programme - Member/Participant of Partner Academy

      Deliver products and sales training to Google Engage agenciesContent Regionalization - Regional Trainer & Speaker

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to George Karavas
      MEDIACUBE Social Media Agency of the Year Social Media Awards Dec 2024 H MEDIACUBE είναι το Social Media Agency of the Year 2024!18 Social Media Awards... Ακόμα ένα “social” ταξίδι προς την κορυφή! 👑2 Grand Winner (META & YouTube) 🏅1 Platinum - 🥇10 Gold - 🥈3 Silver - 🥉2 BronzeProud of our Partners, Proud of our Team!https://socialmediaawards.boussiasevents.gr/#winners
    • Awarded to George Karavas
      MEDIACUBE Performance Agency of the Year PEAK Awards Supported by Google Oct 2023 In 2023, MEDIACUBE once again achieved remarkable success, solidifying its position as one of Greece's premier digital agencies. The company earned a total of 27 awards at this year's PEAK Performance Awards, including the prestigious titles of "Agency of the Year | <50 employees" & "Peak Brand of the Year". These accolades also include 2 Platinum, 7 Gold, 10 Silver, and 6 Bronze awards.Proud of our Partners, Proud of our Team!https://www.mediacube.gr/agency-of-the-year-2023/
    • Awarded to George Karavas
      1st Greek Case Study about Privacy Centric Measurement and Data Collection | Πλαίσιο Computers & MEDIACUBE Google Mar 2023 PRESENTED IN GOOGLE'S PRIVACY DAY EVENTDuring "Privacy Day", an exclusive event organized by Google on the 28th of March 2023, at the Benaki Museum, MEDIACUBE and Plaisio Computers, had the honor and pleasure to present the first Greek case study on Privacy Centric Measurement for the optimization of their digital campaigns.https://www.mediacube.gr/case_study/plaisio_privacy_centric_measurement
    • Awarded to George Karavas
      MEDIACUBE Performance Agency of the Year PEAK AWARDS Oct 2022 Reaching the peak once again! #MEDIACUBE has been recognized as “Agency of the Year” | up to 49 employees, in the PEAK Performance Marketing Awards 2022 sponsored by Google!1 Platinum, 1 Brand of the Year,10 Gold, 9 Silver and 5 Bronze awards for its clients.Proud of our Partners, Proud of our Team!SKY express Plaisio - Πλαίσιο Lapin House A. Ismailos S.A. | Α. Ισμαήλος Α.Ε. Motokinisi Domes Resorts Bed & Home Gregory's Food Service Group… Show more Reaching the peak once again! #MEDIACUBE has been recognized as “Agency of the Year” | up to 49 employees, in the PEAK Performance Marketing Awards 2022 sponsored by Google!1 Platinum, 1 Brand of the Year,10 Gold, 9 Silver and 5 Bronze awards for its clients.Proud of our Partners, Proud of our Team!SKY express Plaisio - Πλαίσιο Lapin House A. Ismailos S.A. | Α. Ισμαήλος Α.Ε. Motokinisi Domes Resorts Bed & Home Gregory's Food Service Group S.A.https://www.mediacube.gr/agency-of-the-year-2022 Show less
    • Awarded to George Karavas
      Global Case Study "Think With Google" | Sky Express: How we tapped into 'secret' customer demand Google Think With Google Sep 2022 MEDIACUBE and SKY express "fly high" and succeed in becoming the first case study for an airline company that has ever been featured in "Think with Google". Become the next Case Study!https://www.mediacube.gr/case_study/sky_expresshttps://www.thinkwithgoogle.com/intl/en-cee/consumer-insights/consumer-trends/travel-insights-sky-express/
    • Awarded to George Karavas
      Nominee for the Best Display Campaign Innovation Award in Europe, Middle East and Africa for MEDIACUBE Google Partners Accelerate 2018, Dublin Sep 2018 The Google Premier Partner Awards to recognize and reward innovation and outstanding performance with Google display ads. Awarded for expertise and innovation with Google display ads.Participation with Plaisio S.A.https://premierpartnerawards.withgoogle.com/en_gb/
    • Awarded to George Karavas
      Nominee for the Best Mobile Campaign Innovation Award in Europe, Middle East and Africa for MEDIACUBE Google Partners Accelerate 2018, Dublin Sep 2018 The Google Premier Partner Awards to recognize and reward innovation and outstanding performance in Mobile Innovation. Awarded for expertise and innovation with Mobile ads.Participation with Gregorys S.A.https://premierpartnerawards.withgoogle.com/en_gb/
    • Awarded to George Karavas
      Nominee for the Best Search Campaign Innovation Award in Europe, Middle East and Africa for MEDIACUBE Google Partners Accelerate 2018, Dublin Sep 2018 The Google Premier Partner Awards to recognize and reward innovation and outstanding performance in Google Search Ads advertising. Awarded for expertise and innovation with Google search ads.Participation with Plaisio S.A.https://premierpartnerawards.withgoogle.com/en_gb/
    • Awarded to George Karavas
      Best Social Media Strategy Award for Plaisio S.A. (School Campaign 2017) Retail Business Awards 2017 Feb 2018
    • Awarded to George Karavas
      Nominee for the Best Display Campaign Award in Europe, Middle East and Africa for MEDIACUBE Google Partners Accelerate 2017, Dublin Sep 2017 The Google Premier Partner Awards to recognize and reward innovation and outstanding performance with Google display ads. Participation with Plaisio S.A.https://premierpartnerawards.withgoogle.com/en_gb/
    • Awarded to George Karavas
      E-volution Awards 2016 Distinction in e-Commerce award for Stop.gr E-volution Awards 2017 Dec 2016 Distinction in e-Commerce for stop.gr and STOP SA in the category: Eshops & Online Retail.2nd Year in a Row*STOP is active in the field of personal protective equipment since 1978.Its basic commitment is to provide products and services to all workers offering Quality & Safety without Compromise!!
    • Awarded to George Karavas
      Nominee for the Best Search Campaign Award in Europe, Middle East and Africa for MEDIACUBE Google Partners Accelerate 2016, Dublin Dec 2016 The Google Premier Partner Awards to recognize and reward innovation and outstanding performance in digital advertising. Participation with Plaisio S.A.https://events.withgoogle.com/google-partners-accelerate/
    • Awarded to George Karavas
      Νέα e-Επιχείρηση (Bronze) YODA.gr Your Online Daily Agora – Launching the new online supermarket yoda.gr Evolution Awards 2017 Dec 2016 Νέα e-Επιχείρηση (Bronze) Your Online Daily Agora – Launching the new online supermarket yoda.grDecember 2016
    • Awarded to George Karavas
      E-volution Awards 2015 Distinction in e-Commerce award for Stop.gr E-volution Awards 2016 Dec 2015 Distinction in e-Commerce for stop.gr and STOP SA in the category: Eshops & Online Retail.*STOP is active in the field of personal protective equipment since 1978.Its basic commitment is to provide products and services to all workers offering Quality & Safety without Compromise!!
    • Awarded to George Karavas
      Graduated With Honors in Class 2006 - 2008 of Master in Marketing With New Technologies Athens University of Economics and Business Apr 2008 Graduated with 8.37 and With First Class Honors

  • Volunteer Experience

    • Volunteer Work in Constructions & Logistics

      Issued by Nursing Home. Daily care facility for elderly people on Feb 2004
      Nursing Home. Daily care facility for elderly peopleAssociated with George Karavas