Denny Chou

University of Warwick - Warwick Business School

Activities and Societies: Student Ambassador • Responsibilities and Achievements 1. Introduced 2 experience-sharing webinars via Zoom with the Marketing Team showcasing the advantages and life of Warwick Business School 2. Spearheaded a 5-day master preparation calling campaign in collaboration with the Recruitment Team and 8 student ambassadors, upskilling the learning and development community 3. Assisted the Marketing Team in promoting Warwick Business School via 2 written blogs and LinkedIn connections • Modules: Advanced Data Analysis, Analytics in Practice, Business Statistics, Data Management, Financial Analytics, Pricing Analytics, Optimisation Models• Project Experience: Leveraged R and Tableau to analyse customer records from Universal Plus’s marketing campaigns, modelling customer persona via Random Tree and creating segmentation strategies, effectively reducing churn rate • Dissertation: How Social Factors Drive Sustainability Transitions Management in… Show more • Modules: Advanced Data Analysis, Analytics in Practice, Business Statistics, Data Management, Financial Analytics, Pricing Analytics, Optimisation Models• Project Experience: Leveraged R and Tableau to analyse customer records from Universal Plus’s marketing campaigns, modelling customer persona via Random Tree and creating segmentation strategies, effectively reducing churn rate • Dissertation: How Social Factors Drive Sustainability Transitions Management in Organisations and Industrial Ecosystems in European RegionsEmployed R to analyse 10-year societal transformations and evaluated environmental policies to formulate recommendations, facilitating sustainability transition pathways combining environmental and societal aspects. Factors such as investment, human capital, inflation, and unemployment were discussed to investigate how European governments should change policies for long-term sustainability transition pathways. Show less

國立成功大學

Activities and Societies: ↓↓↓ 1. Member (2017-2018), Team Leader (2018-2019), and Vice President (2019-2020) of AIESEC in Taiwan at National Cheng Kung University 2. Member (2017-2018) and Team Leader (2018-2020) of the Pop Music Singing Club 3. General Event Coordinator (2019-2020) of the Student Association of Transportation and Communication Management Science Department 4. Member (20th) and Team Leader (21st) of the Transportation and Communication Management Talent Camp 20th, 21st • Modules: - Finance & Accountancy: Analysis of Financial Statements (top 1%), Financial Management (top 1%), Intro to Derivative Financial Instruments (top 1%), Business Application Software (top 5%), Cost Accounting (top 5%), Global Investment and Development Strategy (top 5%)- Logistics:International Trade (top 1%), Supply Chain Management (top 1%), Global Logistics (top 5%)- Management:Behavioural Science and Applications (top 1%), Service Industry… Show more • Modules: - Finance & Accountancy: Analysis of Financial Statements (top 1%), Financial Management (top 1%), Intro to Derivative Financial Instruments (top 1%), Business Application Software (top 5%), Cost Accounting (top 5%), Global Investment and Development Strategy (top 5%)- Logistics:International Trade (top 1%), Supply Chain Management (top 1%), Global Logistics (top 5%)- Management:Behavioural Science and Applications (top 1%), Service Industry Marketing (top 1%), Transportation Management (top 1%)• Dissertation: Factors affecting university students' willingness to pay (WTP) for OTT servicesApplied R and SPSS for in-depth factor, quantitative, and progressive qualitative analysis by conducting structured interviews with respondents, contributing to OTT customer insights. The behavioural intention significantly resulted in WTP, and factors such as content quality, platform design, and recommendation systems were discussed for the behavioural purpose. Show less

Member of English Empowerment and Community Service

Associated with Denny Chou

Member of Rural Education - zuozhenguanglin

Associated with Denny Chou

Local Volunteer of Incoming Global Volunteer Camp

Associated with Denny Chou

Organizing Committee of Incoming Global Volunteer Camp

Associated with Denny Chou