Taksh Attri

Experience

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  Genpact

  Dec 2019 - Jan 2021

  Business Analyst

  • Engaged with over 450 clients by utilizing CRM tools for managing interactions and documenting legal and financial issues related to Non-Performing Assets, while creating detailed case summaries to enhance communication and support informed decision-making.• Proposed over 80 tailored solutions, including one-time settlements and corporate restructuring strategies, utilizing SWOT analysis and RCA to address issues, ensure compliance, and communicate the company's strategic approach, aligning with regulatory requirements and objectives.• Development Business and Functional Requirements Documents (BRD and FRD) to address issues,collaborating with cross-functional teams to align requirements with business objectives and regulatory compliance.• Initiated cost-saving that reduced legal expenses by 18% and contributed to 11% business growth by collaborating with specialized attorneys, while also creating detailed spending reports and conducting financialanalyses using Excel and SQL to enhance operational efficiency.• Utilized Power BI to develop interactive dashboards that visualize KPIs and financial metrics for management, utilizing data mining and predictive analytics to identify trends, forecast risks, and recommend strategic actions. Show less

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  ASIAN HANDICRAFTS PRIVATE LIMITED

  Jan 2021 - Aug 2021

  Marketing Analyst

  • Conducted market research utilizing Google Analytics and SQL to analyze customer preferences, emerging industry trends, and competitor strategies, enhancing product positioning and marketing effectiveness.• Leveraged data-driven insights by analyzing sales performance, customer behavior, and purchasing trends using Python, Excel, and Tableau, leading to a 15% improvement in customer targeting and marketing ROI.• Executed multi-channel digital marketing campaigns, including social media, email marketing (Mailchimp), and paid ads (Google Ads, Facebook Ads), increasing brand engagement by 30% and driving online conversions.• Collaborated with cross-functional teams (design, sales, and product teams) to ensure data-backed strategic alignment, optimizing product promotions and enhancing customer experience.• Managed CRM system (Salesforce, HubSpot) by ensuring accurate data entry, customer segmentation, and campaign performance tracking, enabling personalized marketing initiatives and increasing customer retention by 20%. Show less

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  UTStarcom

  Sept 2021 - Aug 2022

  Business Data Analyst

  • Analyzed business datasets using SQL, Power BI, and Excel to identify trends and market opportunities, delivering actionable insights that optimized marketing strategies and boosted sales performance.• Developed Power BI dashboards and reports to track KPIs, customer segmentation, and sales performance, enabling real-time decisions and enhancing user engagement through visually compelling solutions.• Collaborated with marketing, sales, and operations to create data-driven strategies for lead generation, customer engagement, pricing optimization, and digital marketing, supporting business objectives.• Conducted market research and competitor analysis using R and Python to evaluate consumer preferences and industry trends, providing strategic recommendations for business expansion and executive decision-making.• Automation of data cleansing, validation, and reporting processes, enhancing data quality and compliance in BI and marketing analytics, reduction in manual processing efforts, boosting operational efficiency.• Utilized A/B testing and predictive analytics to optimize marketing campaigns and budget allocation, enhancing customer lifetime value (CLV) and maximizing ROI. Show less

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  PepsiCo

  Aug 2024 - now

  Business Analyst

  • Managed end-to-end business analysis for a supply chain marketing analytics initiative, gatheringrequirements, defining system functionalities, and collaborating with cross-functional teams to enhance campaign performance and ROI.• Designed and optimized data models and workflows using SQL, Power BI, and Visio, improving marketing attribution analysis and boosting reporting efficiency by 30%.• Executed agile by defining user stories, acceptance criteria, and sprint backlogs in JIRA and Confluence, ensuring seamless collaboration between business, development, and data engineering teams.• Conducted comprehensive UAT and developed detailed test cases, working closely with QA teams to ensure a98% defect-free deployment of marketing automation and supply chain reporting systems.• Led cloud migration and API integrations with AWS-based platforms (AWS Lambda, S3, Redshift), streamlining data ingestion, improving system scalability, and enhancing real-time marketing insights.• Developed dynamic KPI dashboards in Power BI, enabling real-time campaign performance tracking, demand forecasting, and supply chain visibility, driving data-driven decision-making. Show less