John Deichler, Sgr.

Experience

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  Ebby Halliday, Realtors

  Jan 2005 - Jan 2007

  Realtor

  Provided personal client attention and steadfast follow-up to guide buyers and sellers through the real estate process for one of the largest and best-known privately owned residential real estate firms in the country.• Served as a fully-licensed Realtor working with residential, commercial, and acreage in North Texas and Southern Oklahoma.• Gained recognition as a member of the highest earning team at the brokerage branch.• Personally purchased, remodeled, rented, managed, and resold a portfolio of investment rental properties. Show less

• 

  Murphy USA

  Jan 2008 - now

  Promoted into dual role to manage digital promotional and loyalty programs, while continuing to manage the fleet service business for a national gas station and convenience store chain with 1,700+ locations dedicated to helping customers buy smarter and drive farther.• Develop and implement strategy to maximize results of Murphy Drive Rewards, a digital loyalty program with 4 million active users; oversee all programs and promotions within the digital space excluding age-verified product (tobacco, lottery, alcohol). • Provide leadership and direction to a Fuels Marketing (Fleet) Sales Rep. and a Digital Loyalty Specialist.• Collaborate with category managers to identify needs, create, and manage the complete promotional cycle within each subcategory; communicate with vendors to secure buy-in and budget; forecast and recap results and ROI’s.• Lead Digital Transformation initiatives to move from an industry-best platform to planning for future opportunities; continuously seek new products and programs to take to scale with levels of automation approaching AI to message customers.• Create and execute digital sweepstakes including prize acquisition; ensure compliance with all state and federal regulations. Show less Promoted to re-engineer and manage the fleet service business to grow revenue and improve customer satisfaction.• Manage relationships and business with 4,000 company customers across the U.S. including local municipalities, small businesses, and contractors with more than 20,000 individual card users generating sales of 120 million gallons per year.• Source and identify new potential customers by initiating dialog, understanding their current model, identifying appropriate solutions, and crafting presentations with tailored messaging to communicate value and inspire them to become a member.• Promote customer retention by conducting business reviews with existing network to ensure clients are maximizing the opportunity by identifying competitive advantages and supporting them as they navigate the program.• Doubled in-network gallon performance in six months; achieved 200% to 400% growth over prior year recruitment levels.• Finalized contract negotiations and developed partnership with WEX, Inc. (the nation’s largest fleet solutions provider) to co-sponsor the fleet program card with control over discount tiers, contract terms, customer facing, and fees.• Network daily with eight peer level contacts at WEX to leverage their marketing budget with internal budget to achieve mutual goals; devise and execute promotions and procedures; assist with development of marketing content and marketing materials.• Manage business and relationships with Fuelman, FleetCor, Voyager Fleet Card, FleetOne, Visa Fleet, and Mastercard Fleet.• Partnered with loyalty team and app design team to create benefits and perks for fleet customers for the first time. Show less Promoted to maximize fuel profitability and establish business plan to compete with local, regional, and national-level competitors. • Managed fuel pricing and marketing of all fuels at ~520 locations against 2,000 competitors tracked on a daily basis in the Southeast region (AL, MS, FL, GA, NC, SC & VA), which generates ~$4 billion in total responsibility/dollar contribution.• Provided leadership and direction to a Lead Analyst and three Pricing Analyst.• Analyzed potential new site development and forecast future growth volume and margin. • Planned and forecasted monthly and yearly fuel sales on a daily basis; managed site optimization of performance. • Developed and Implemented the retail fuels marketing strategy - including signage, promotion, and marketing plans, and supervise the Division Pricing Managers in their respective region.• Evaluated and maintained high performing, intuitive AI system through the implementation of rules based logic supported by deep-dive analysis• Made regional pricing decisions, and monitored futures markets and regional markets.• Ensured compliance with regulations and laws pertaining to fuel marketing and pricing. Show less Relocated and promoted twice at company headquarters to oversee the alcohol beverage category for the entire chain.Category Leadership• Developed and executed pricing, promotions, assortment, and merchandising strategies for all aspects of the alcohol beverage category covering 550+ stores in 27 states, while consistently out-performing industry trends. • Led and directed a Beer Pricing Specialist to optimize sales revenue through individual store sales analysis and pricing.• Oversaw development and activation of best-in-class assortment and space planning process for beer, wine, and spirits; drove planograms, marketing, and promotions of category products to make them visible, accessible, and appealing to customers.• Voted by manufacturers and wholesalers as Category Manager of the Year (Alcoholic Beverages) by CSP Magazine in 2017.Customer Service / Operations Excellence• Served as liaison between F&B group, merchandise group, S&O, and asset development for new store openings.• Identified and implemented merchandising strategies to maximize product visibility; led category resets and managed P.O.S.• Managed category profitability by creating and communicating sales & pricing strategies and promotional tactics that supported the short-term and long-term category plan across all tiers and segments to maximize operations efficacyFinancial Performance• Developed and integrated strategies and action plans to improve store performance and maximize profitability in the category through analyzing and tracking performance metrics including sales, margins, inventory levels, and customer insights.• Collaborated across multiple departments, leveraging relationships to introduce innovative strategies which resulted in 39 months of consecutive all-time record month-over-month category margin and volume performance. Show less Promoted and relocated to manage all aspects of 13 large format, high volume retail fuel locations with inside sales and beer caves.• Led and directed overall district performance through the operation of 13 stores throughout the entire state of Georgia and Northern Florida with full P&L responsibility and a total workforce of 100 to 120 salaried and hourly employees.• Ensured every site delivered best-in-class customer service, consistent achievement of operational excellence, and professional development of the store management team; oversaw the successful opening of four new locations while in position.• Conducted effective store visits, maintained knowledge of district-wide market trends, and identified key competitors.• Recognized as the most profitable district company-wide for margin by site; delivered continued merchandise category sales growth often resulting in double-digit gains month-to-month. Show less Relocated to manage all aspects of operations for 11 small format fuel locations with inside retail sales.• Managed daily sales and operations with special emphasis on superior customer service, cleanliness, speed of service, and attractive product merchandising to maximize sales potential in the entire state of Minnesota, and Upper Peninsula, Michigan.• Oversaw all hiring, firing, training, sales focus and operational performance to ensure goal achievement.• Transitioned an unprofitable district to achieve same store positive profitability growth during the slower Winter season. Show less Promoted and relocated to manage two high-volume, large format stores, and train for future multi-unit management roles.• Completed District Manager-in-Training program working directly with a Certified Training Manager, finishing an in-depth training curriculum to develop skill set, and shadowed an experienced District Manager for several weeks.• Successfully managed a 2,700 s.f. large format, high-volume retail site with a full beer cave and temporarily managed a highly-troubled location in Clover, South Carolina; instituted changes to provide the new/permanent manager the best chance possible.• Coached, trained, and motivated a team of 12 – 14 associates at each location. Show less Recruited and relocated to manage, direct, and oversee day-to-day operations of several retail gas station and convenience stores.• Managed a new small format store in Tyler Texas, and briefly managed a store in Oklahoma City; subsequently selected as operational liaison and Store Manager for a large format store opening in Wichita Falls generating $2 million in annual sales.• Led, directed, trained, scheduled, and motivated a team of 10 sales associates at each store to deliver legendary prompt, efficient, and courteous customer service; ensured team set multiple records while delivering superior sales and margin.• Interacted directly with customers, and immediately responded to and resolved all customer requests and concerns.• Served as role model, promoted teamwork, maintained company safety and sanitation standards, and ensured the store was adequately stocked, organized, and merchandised properly with full responsibility for inventory management. Show less

  • Senior Manager, Digital Category and Wholesale Fuel

    Apr 2022 - now

  • Senior Manager, Fuels Marketing

    Jul 2020 - now

  • Senior Region Manager - Fuel Pricing - Southeast

    Oct 2018 - Jul 2020

  • Senior Category Manager / "Buyer" - Alcoholic Beverage

    Mar 2018 - Oct 2018

  • Category Manager / "Buyer"​ - Alcoholic Beverage

    Feb 2013 - Mar 2018

  • District Manager - II

    Feb 2011 - Feb 2013

  • District Manager - I

    Jan 2010 - Feb 2011

  • District Manager-in-Training / Senior Store Manager

    Jun 2009 - Jan 2010

  • Retail Store Manager

    Jan 2008 - Jun 2009