Ayman Almosbah

Experience

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  DAL Food

  Jan 2013 - now

  Key Profile: Leading and Transforming DAL food's struggling transport business towards sustainable growth achieving an annual turn-over of 20+ M USD and turn-around of the business to achieve profitability.Achievements:• Re-invented the business model for the transport division achieving volume growth of 100% from 300K Metric ton per annum to 600K MT within 1 year without any additional investment in assets.• Grown market share from 21% to 50% of transported grains volumes.• Grown the bottom line by 300%.through better asset utilization.• Directed the transformation of company structure, processes and procedures.• Directed digital transformation projects to improve visibility and governance. Show less Key Profile: Delivering leadership role as part of the central logistics function to improve performance, spearhead development and cost cutting initiatives, and transform the logistics services and functions from cost centers to profit centers.Achievements:• Managed wheat transportation value chain (DAL Food’s most critical business) with high efficiency resulting in volume growth from 800K Metric Ton to 1.2M Metric Ton per annum.. • Let a transportation improvement project for local shunting between the different plants and warehouses resulting in huge improvement in service levels (from 76% to 100% achievement vs. plan, 100% availability and 30% cost savings).• Led the project to setup and establish SAYGA Trans (DAL Food road Transport Company) as a separate entity and managed to turn around the business and improve business results. Show less Key Profile: Was Responsible for DAL Food's Dairy and Beverages Categories Channel strategy and execution and performance monitoring and management.Achievements:• Led the review, insight mining and action-planning of different market data/resources (retail audit, brand health, ITMO…etc)• Managed the development of library of information on products, markets, prices and competitors for monitoring and improving brand and category performance.• Led the development and execution of Coca-Cola and CAPO annual activation calendars.• Led the retail customer segmentation project for dairy and beverages categories with TCCC international team.• Improved In-store Execution scores through development of best in-class execution standards (PICOS) and implementation of monitoring mechanisms (RED surveys) to monitor channel execution KPIs.• Managed strategic and tactical promotional activities and Introduced financial metrics (ROI, customer spend...etc) to aid in marketing spend planning and optimization.• Maintained and introduced different salesforce commission and incentive schemes to motivate sales teams to achieve category and channel targets. Show less Key Profile: Was Responsible for DAL Food's beverages categories (CSDs, Water and Juices) operations and stock levels across the chain.Achievements:• Led the development and Implementation of the annual beverages business plan through robust business planning and continuous performance management.• Managed the S&OP process for beverages, managing stock levels across the value chain leading to reduced stock level and better working capital deployment.• Led the development of demand forecasts and sales planning for business/category/channel/sub channel with 90% forecast accuracy.• Led the regular OPEX review process and worked with function heads to reduce costs.• Controlled the sales distribution costs, outbound logistics and transportation functions and achieved 55% savings on transport & material handling costs.• Led the implementation of Dairy and beverages “one sales organization” centralization project. Show less Key Profile: Was responsible for new and existing brands strategy development and performance review.Achievements:• Designed the framework for brand & portfolio strategy development process in DAL Food in accordance with industry best practices. • Led brand architecture review project and development for DAL food’s biggest and most profitable category (consumer flour).• Developed brand strategy guidelines books for multiple categories and brands.• Designed and implemented a world class stage gate system for new product development efforts leading to improved cross functional alignment and decreased idea to shelf time.• Formulated dairy brand and marketing strategies for DAL Food’s international market “Ethiopian market” and oversaw consumer research efforts and identity development for Ethiopian dairy brand.• Managed the project to introduce DAL Group current corporate website/digital assets. Show less Key Profile: Joined DAL Group’s leading GDP program and successfully completed 4 waves of classroom learning and 4 on-job training placements that covered areas such as HR, Logistics, Sales & Marketing and Strategy. Achievements:• L&D Rotation:o Performed a drastic upgrade/improvement to the internal L&D portal and LMS resulting in better user experience and higher employee satisfaction measured by increased traffic and better engagement.o Successfully planned and coordinated 40+ training courses in 5 months period including all necessary Logistical Support, reporting, documentation and follow-up.• HR Rotation:o Led a HR policies review initiative that helped improve policy coherence and effectiveness.o Handled the recruitment process for 2 major departments (Operations and Catering Services) filling skill gaps and talent needs.• Sales Rotation:o Managed a team of 9 team leaders and 38 Merchandisers as part of the merchandising program consistently exceeding daily, weekly and monthly targets by 10%o Managed a team of 3 market developers responsible for daily trade audits and generated daily reporting of in store product availability and sales force execution resulting in increased execution by 30%.• Strategy Rotation:o Built different business activity models for the businesses in preparation for strategy formulation framework implementation. o Participated in developing the first DAL Food consolidated annual business planning process after the merger in coordination with different business heads.o Assisted in developing the 1st DAL Food corporate strategy. 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  • Deputy General Manager/Acting GM

    May 2021 - now

  • Logistics Business Development Manager

    Mar 2020 - Apr 2021

  • Head of Trademarketing and Sales Operations

    Mar 2018 - Feb 2020

  • Beverages Value Stream Manager

    Sept 2016 - Feb 2018

  • Brands Development Manager

    Jan 2015 - Aug 2016

  • Graduate Development Program Intern

    Jan 2013 - Dec 2014