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Clara Corbo

Clara Corbo

Junior Digital Marketing Analyst

Followers of Clara Corbo1000 followers
location of Clara CorboSan Jose, California, United States

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  • Timeline

  • About me

    Digital Marketing Manager | PPC Specialist | Google Ads & Facebook Ads Expert | Media Buying Specialist | Ability to Multitask | LinkedIn Ads | Paid Media | Digital Advertising Strategist | Google Analytics

  • Education

    • Escola Superior de Propaganda e Marketing

      2011 - 2012
      Bachelor's degree Public Relations, Advertising, and Applied Communication

      Activities and Societies: I was a part of the college student council and, together with the team, organized all the college events at that time. I completed two semesters at ESPM college, but I had to suspend my studies. Shortly after, I enrolled at Facha College, where I later graduated.

    • Faculdade FACHA

      -
      Bachelor's degree Public Relations, Advertising, and Applied Communication

      During college, I consistently maintained high grades in all subjects, but when I first studied the subject 'Offline Media,' I fell in love with it. From that point on, my interest expanded to all aspects of media, including digital media. However, since it was a relatively new field at the time, my college didn't offer courses on it. As a result, I proactively sought to invest in extracurricular courses. That's when I enrolled in two courses at the Infnet Institute. In the first course, I… Show more During college, I consistently maintained high grades in all subjects, but when I first studied the subject 'Offline Media,' I fell in love with it. From that point on, my interest expanded to all aspects of media, including digital media. However, since it was a relatively new field at the time, my college didn't offer courses on it. As a result, I proactively sought to invest in extracurricular courses. That's when I enrolled in two courses at the Infnet Institute. In the first course, I learned about Google Ads Sponsored Links, and in the second, I gained knowledge in crafting a digital marketing plan and acquired basic email marketing skills.Later on, as digital media gained popularity and was incorporated into my college curriculum, I felt very confident in the subject because I had already specialized in it and worked on digital campaigns.Since that time, I have never stopped investing heavily in my career as a digital media planner. Show less

  • Experience

    • Ponnta Marketing & Tecnologia

      Dec 2015 - Apr 2016
      Junior Digital Marketing Analyst

      Responsible for Strategic Digital Marketing Planning, Google Ads Campaign Management, Social Media Activities, Art/GIF Creation, and monthly Report Generation.

    • Suprifatto

      Aug 2016 - Feb 2018
      Publicitária e Representante Comercial

      Suprifatto is a company specializing in cartridge sales and printer maintenance.I held two roles simultaneously, working both in sales and advertising. My responsibilities included prospecting clients via phone, email, and in-person; creating and optimizing sponsored links on Google Ads; designing brochures and business cards using Photoshop and Illustrator; maintaining commercial relationships with suppliers, and logistics planning.

    • Vira - Virou Escola Brasileira Da Infancia

      Aug 2016 - Jan 2017
      Social Media Management & Sales

      Vira-Virou Brazilian Childhood School is a private institution located in Rio de Janeiro, catering to students from early childhood education through elementary school.I had a multifaceted role, involving presenting the school to families to attract prospective clients, as well as functioning as a designer and social media manager responsible for creating digital content for its social media platforms.

    • Agência Kindle

      Apr 2018 - Jun 2018
      Business Intelligence Analyst

      Kindle is an advertising and innovation agency located in Rio de Janeiro, Brazil.Clients:- Ronald McDonald Institute is a non-profit organization dedicated to assisting children and adolescents before, during, and after cancer treatment.- Brasas is a company specializing in English language courses, with thousands of branches across Brazil.- Wollner is a clothing brand offering a range of products and accessories for both men and women.- Enel Distribuição de Energia, is an energy distribution company operating in Brazil.In my role as a Business Intelligence analyst, I utilized techniques and tools for organizing and analyzing information to support the decision-making process of the marketing and digital media team. My responsibilities included creating reports and evaluating KPIs for media, e-commerce, and other digital conversions. I was also responsible for setting up metric tools, tags, conversion pixels, and web tracking for site monitoring.Tools Used:Google Analytics, Google Ads, Tag Manager, Optimize, and Data Studio;IBM, CrazyEgg, HotJar, PowerPoint, and Excel. Show less

    • Binder

      Jun 2018 - Mar 2019
      Online Media and Strategy Analyst

      Binder is an advertising agency that was founded over 20 years ago and is present in six states in Brazil.Clients:- Unimed is the leading company in the Brazilian national private health insurance market, being the largest health cooperative in the world. - Sebrae, Sesc, and Senac are the three main organizations focused on education and workforce qualification for various sectors. - Capemisa is a company in the insurance, pension, and capitalization sector. - Fenacap is a civil association that represents capitalization companies in the Brazilian territory.As a paid media professional, my responsibilities included creating the online media plan using PowerPoint and Excel. I also handled the creation and optimization of campaigns on platforms such as Facebook/Instagram Ads (Meta Ads), and Google Ads for sponsored links and display ads, as well as managing programmatic media partnerships. I was involved in developing lead nurturing and acquisition strategies and setting up metric tools, tags, and conversion pixels. Additionally, I prepared monthly reports and evaluated key performance indicators (KPIs) in the digital environment.During my time at Capemisa, I received accolades for revamping and implementing new strategies for their Google Ads campaigns. Consequently, we experienced a significant increase in the number of leads and an enhancement in lead quality. Show less

    • 14 | Agência de Conteúdo Estratégico

      Apr 2019 - Jul 2019
      Digital Media and Performance Analyst"

      14 Conteúdo is an advertising agency focused on strategic content and paid media.Responsible for institutional campaigns and monthly reports for ENEL, one of the largest energy distributors in Brazil.

    • On Marketing Digital

      Jul 2019 - Mar 2021
      Senior Digital Media and Performance Analyst

      On Marketing Digital is an agency located in the state of Rio de Janeiro, specializing in inbound marketing and digital campaigns.Principal Clients:- Brasil Brokers is a national real estate brokerage leader in Brazil.- Grupo Verzani & Sandrini provides specialized workforce solutions for various businesses.- Ativa Investimentos is an investment brokerage firm with over 35 years of experience in the market.- Shopping Metropolitano, Shopping Cidade São Paulo, and Tietê Plaza Shopping are a group of shopping centers located in Rio de Janeiro and São Paulo, in Brazil's major metropolises.- Colégio Mopi is an educational institution located in Rio de Janeiro, Brazil.- Galderma is the world's largest independent global dermatology company.I was responsible for planning and optimizing digital campaigns across the entire funnel, including top, middle, and bottom-of-funnel campaigns on platforms such as Facebook Ads, Google Ads, Youtube, LinkedIn Ads, and Twitter Ads. During my tenure at the agency, I managed over fifteen clients across diverse market segments, including retail, finance, education, automotive, tourism, and more.My most significant challenge as a paid media analyst was providing support to small-sized clients who had no prior experience with online advertising. To address this challenge, I conducted thorough research on their target audiences, competitors, and the most effective digital channels for advertising investment. I provided guidance, and configured, and installed all necessary management tools and pixels on their respective websites for each digital platform.Through this experience, I honed my ability to multitask effectively and gained expertise in implementing and overseeing digital campaigns from inception to completion. I acquired comprehensive knowledge of various billing methods (PPC, CPM, CPA) as well as a deep understanding of the configuration and functionality of each social media platform. Show less

    • FSB Comunicação

      Mar 2021 - Aug 2021
      Digital Media Coordinator

      FSB is the largest corporate communication company in Brazil, offering a wide range of solutions for Brand PR, Digital Marketing, and Social Media Monitoring. Founded over 40 years ago, it currently serves more than 200 clients in Brazil and abroad.Clients:- Huawei, is a chinese global leader in information and communications technology, infrastructure, and smart devices, with 207,000 employees and a presence in over 170 countries and regions.- Pacheco Drugstore, is a prominent name in the brazilian pharmaceutical retail sector, boasting over 128 years of history, more than 500 branches across five states in Brazil and São Paulo Drugstore, established in 1943, initially operated in wholesale and later introduced a new pharmacy concept. Operates over 700 branches in seven brazilian states, serving more than 8 million customers per month, both are from DPSP Pharmaceutical group.As a digital marketing campaign coordinator, I was responsible for branding and driving website traffic. One of the primary challenges was initiating partnerships between the agency and new clients in the pharmaceutical retail sector. To address this challenge, I implemented new processes for organizing workflow and campaign schedules. Instead of daily posts, I introduced a more effective digital campaign launch structure, considering platform-specific best practices to continuously improve results.My key responsibilities encompassed managing paid media strategies, optimizing PPC and SEM campaigns, conducting keyword research, and efficiently handling ad budgets. This included audience targeting and ad optimization on platforms like Google Ads, Meta Ads (Facebook and Instagram), and Twitter Ads. Additionally, I conducted in-depth analysis and generated campaign performance reports using Google Analytics. I maintained a strong presence and collaborated closely with the marketing and social media team, external partners to enhance brand visibility and engagement across digital channels. Show less

    • TJX Canada – Winners, Marshalls, HomeSense

      Apr 2023 - Aug 2023
      Sales Representative

      My main responsibilities as a sales representative included organizing the store, addressing customer inquiries, and guiding them effectively towards their desired purchases. I needed to be quick, organized, and helpful.Later on, I requested a transfer to work as a cashier in order to have more direct interaction with customers, aiming to further enhance my English skills.

  • Licenses & Certifications