Imani Parker

Experience

• 

  General Mills

  May 2014 - Aug 2015

  As a Category Management intern, I analyzed data to drive incremental category growth for key wholesalers retailers and key opportunities for additional distribution.-Presented items to top account’s head merchandiser resulting in +5 incremental distribution placements in two key categories.-Built Excel-based tools for the Wholesale Region to increase region efficiency and productivity, saving a minimum of 10 labor hours weekly across the region. - Liaison for the General Mills Sales Recruitment Team and Notre Dame students.- Generated creative strategies to increase recruitment efforts.- Demonstrated strong analytical and interpersonal skills, leadership, and flexibility.

  • Category Management Intern-Wholesale Region

    May 2015 - Aug 2015

  • Campus Leader

    May 2014 - May 2015
• 

  Legends Of Notre Dame

  May 2014 - Dec 2014

  Student Liaison

  I lead weekly marketing team meetings and directed focus groups to assess the success of the current marketing strategy. I was also responsible for training new members on the Legends employment policy and Street Team requirements and expectations. I also coordinated weekly promotional events for the Street Team and strengthened communication between the Street Team and head management.

• 

  University of Notre Dame

  Aug 2015 - May 2016

  Resident Assistant

  My responsibilities as a Resident Assistant primarily involved being an educative and preventative force tasked with helping, advising, and informing the twenty-four (24) female residents of my section. As a RA, I am responsible for communicating important university policies and dorm policies to residents and seeing that these policies are adhered to. I am also responsible for providing programming for the women in my section.

• 

  General Mills

  Jul 2016 - Apr 2019

  I developed, executed, and optimized merchandising strategies across all General Mills businesses for +200 stores in the New York City market. I managed $3 million trade dollars, and worked with internal and external stakeholders to drive customer growth across all categories.-Analyzed and optimized client’s advertising trade strategy, resulting in 4% increase in total volume at two clients, and exceeding quarterly volume targets within budget.-Developed rotational in-store display program for priority categories and seasonal offerings, increasing display and seasonal volume by +12% versus last year.-Created and maintained database that tracks General Mills product sales and versus competitors across categories, and provides 3 internal stakeholders a clear understanding of client’s business.-Collaborated with +6 team members to align and execute against best-in-class offerings at trade shows across 4 customers. Show less I analyzed promotional effectiveness, communicated key category news, and collaborated with account managers to develop growth strategies for +60 accounts for the third largest product category.-Ensured successful end-to-end execution of largest product launch in category history at all accounts by effectively communicating the sales goals and strategies for 25 account managers with internal team in charge of the launch.-Analyzed pricing strategies for top 10 regional accounts and recommended optimized merchandising and everyday price points, resulting in 3 client’s implementing the new suggested pricing strategies. Show less

  • Customer Account Lead

    Aug 2017 - Apr 2019

  • Business Management Associate

    Jul 2016 - Aug 2017
• 

  Google

  Apr 2019 - now

  Led cross-functional collaboration and alignment across 5+ organizations across Google, project managed a team of 10 to ensure execution within Business Planning timelines, escalating potential roadblocks for resolution, and shaping to the overall narrative Channel Partner’s (CP) 2025 strategyOrchestrated and outlined CP Global goals based on the business plan in collaboration with leadership, and managed end to end operations and comms for the org’s centralized planning process (e.g. Partner Overviews), including incentive quality evaluation at the IC level, incentive evaluation, and deploying any infrastructure and operational improvements. Established inaugural approaches for partner-level headcount attribution and redefined Headcount Planning approach, leveraging core workflows and incentive structure to estimate headcount required to hit annual revenue goals. Show less

  • Senior Strategy and Operations Manager

    May 2023 - now

  • Strategy and Operations Manager

    Nov 2021 - May 2023

  • Senior Agency Account Strategist

    Oct 2020 - Nov 2021

  • Agency Account Strategist

    Apr 2019 - Oct 2020