Tiffany Reed

Experience

• 

  Ochoa Hair Salon and Day Spa

  Sept 2006 - Dec 2007

  Receptionist
• 

  Carol Fass Publicity and Public Relations

  Jan 2007 - Feb 2007

  Intern
• 

  Transword Translations

  Jun 2009 - Aug 2009

  Intern
• 

  Abercrombie & Fitch Co.

  Apr 2010 - Aug 2010

  Assistant Manager
• 

  French Chamber of Great Britain

  Oct 2010 - Feb 2011

  PR & Events Assistant
• 

  Kysen PR

  Feb 2011 - Feb 2012

  Account Executive
• 

  Atout France

  Feb 2012 - Nov 2013

  Created and developed key media relationships. Organised and coordinated individual and group press excursions to France, supporting media and partner relations, interpreting and promptly resolving issues / queries / complaints. Confirmed availability of high-profile journalists from major publications such as The Telegraph and The Times, liaising with local tourist offices to facilitate excursions. Acted as Editor for the writing team, reviewing content and layout of articles. Utilised various internal systems including Citrix, Gorkana Database, MS Office and Travmedia to compile reports and present to senior leadership. Show less

  • Senior Press Officer

    Mar 2013 - Nov 2013

  • Press Officer

    Feb 2012 - Mar 2013
• 

  Vevo

  Nov 2013 - Sept 2015

  Content & Programming Manager - France

  Established lucrative relationships with key media, label and industry professionals to boost the VEVO brand and secure the service as the go-to music streaming platform in France. Launched and managed the Vevo FR Youtube channel. Coordinated the upload of videos and content to the Vevo CMS and its aggregators (ie Youtube). Managed social media platforms associated with VEVO France including Twitter, Instagram and Facebook; improved online presence and optimised content through SEO. Analysed the external marketing environment to locate business opportunities and exploit brand sponsorship deals. Show less

• 

  Google

  Sept 2015 - Feb 2018

  French Music Editor
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  YouTube

  Feb 2018 - Dec 2018

  Music Content Specialist

  Music content specialist covering the EMEA region, with a specific focus on France. Oversaw a team of freelancers across France, Italy, South Africa and Spain. Increased brand awareness and user retention through GPM/YTM as well as analysed data to tailor content. Compiled detailed weekly and monthly reports, evaluating results to recognise user behaviours and capitalise on potential strategies. Reported metadata issues. Researched the external marketing environment to optimise content delivered for the GPM and Youtube Music interfaces to ensure we remained the market-leading provider and promoted an exciting platform to entice new customers. Show less

• 

  Google

  Jan 2019 - Jan 2021

  Merchandising Manager, Media & Entertainment

  Responsible for driving and maximising revenue across GB, DE and FR through selling high-quality digital content via the Play store and connected devices, maintaining a high quality experience by optimising partner moments, launching & managing scalable campaigns and curating locally relevant content.

• 

  Google

  Mar 2022 - now

  Whilst leading the content programming strategy across Europe for the Google TV & Android TV products, I have transformed the user experience by identifying and prioritising tentpole editorial moments (globally and regionally), localising initiatives to ensure a targeted experience for European users, leading the rollout of global content programmes & campaigns and implementing scalable processes. I also act as the global TV On Demand (TVOD) content programming lead. This involves creating and implementing a global TVOD content programming strategy by using a range of data points (internal data and market research) to analyse past performance and predict future trends, before achieving buy-in from a range of internal stakeholders to meet our OKRs. Show less Leading strategic project management across director-level work streams for the Google Security and Resilience Services department (GSRS). Acting as a Chief of Staff to the Director of EMEA Ops, I was advising on a range of sensitive strategic and operational issues, whist also managing a range of senior global stakeholders across the company. My tenure in the role led to a significant increase in cross-functional collaboration, as well as honing my strategic and advisory skills and building my understanding of the operational side of the business. Show less

  • Content Programming Manager, Europe - Google TV

    Jan 2021 - now

  • EMEA Strategic Operations Lead, EMEA [secondment]

    Mar 2022 - Dec 2022