Kelsey Simas

Experience

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  Juicy Couture, Fashion Island

  Nov 2008 - Apr 2009

  Sales Associate

  Set goals and consistently met monthly sales quotas. Maintained relationships with clients. Executed monthly floor sets, organized new merchandise on the sales floor, created window and mannequin displays, received and stocked new shipment.

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  Lana Andes, LLC

  Mar 2009 - Nov 2009

  Freelance Graphic Designer

  Freelancer. Consulted with Senior Designer about trends, used computer rendering skills to illustrate shoe designs for leading junior shoe companies.

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  Aitken Aitken Cohn

  Jun 2010 - Sept 2011

  Personal Assistant

  Event planning, organization, philanthropy and property management. Worked with several boards and organizations to coordinate table sponsorships, donations and meetings.

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  Pacific Sunwear

  Sept 2011 - Dec 2012

  Created a weekly competitive analysis report for the CEO which he stated was the best he had seen in his 6 years at PacSun. Gained ownership of the project within two months. Completed and pitched an innovative "gamification" based customer loyalty program. Coordinated sweepstakes, moderated social media, worked with production companies on photo shoots and attended monthly in-store walk-throughs. Led project to standardize system-wide markdown procedures, drafted internal and system communication, collaborated with various departments. Used spreadsheets to compute and manage data. Gained valuable customer service experience managing the customer service hotline during the holiday season.

  • Marketing Intern

    Jun 2012 - Dec 2012

  • Store Operations Intern

    Sept 2011 - Aug 2012
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  Aitken Aitken Cohn

  Dec 2012 - Aug 2014

  Client interaction, case management, legal research and document production. Coordinate several firm events that have 300 plus guests in attendance. Philanthropy, advertising, social media and firm sponsorships. Cultivate and maintain relationships with clients and various organizations including Chapman University, South Coast Repertory, American Film Institute (AFI) and the California Arts Council. Assist partners with legal document production and case management. Created effective procedures to improve work efficiency. Established relationships with new clients and represented the firm with enthusiasm and professionalism. Managed calendars and coordinated events.

  • Legal Assistant

    May 2014 - Aug 2014

  • Executive Assistant

    Jun 2013 - May 2014

  • Receptionist

    Dec 2012 - Jun 2013
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  Houzz

  Aug 2014 - Dec 2018

  - Managed a team that oversaw the merchandising strategy and execution for a leading e-commerce platform specializing in home decor, furniture, and interior design products, specifically in the kitchen and bath category.- Planned and developed the design, product selection, themes for the Shop Houzz product newsletter that is sent to a vast international audience of subscribers.- Worked with brands and vendors to offer promotions and best pricing to newsletter subscribers.- Developed and implemented merchandising initiatives to drive sales, improve product visibility, and enhance the overall customer shopping experience.- Collaborated with cross-functional teams, including marketing, product management, and design, to align merchandising efforts with business goals and initiatives.- Managed the product catalog, including product categorization, attribution, and optimization, to ensure accurate and consistent product listings.- Conducted market research and analysis to identify trends, consumer preferences, and competitive insights, informing merchandising decisions and assortment planning.- Worked closely with vendors and suppliers to negotiate pricing, terms, and promotional opportunities, maximizing profitability and product assortment.- Utilized data-driven insights and analytics to monitor performance, identify opportunities for improvement, and optimize merchandising strategies.- Implemented A/B testing and other experimentation methodologies to optimize product presentation, pricing strategies, and promotional offers.- Developed and maintained merchandising calendars, promotional schedules, and campaign timelines to ensure timely execution and alignment with marketing initiatives.- Stayed informed of industry trends, best practices, and emerging technologies in e-commerce and merchandising to continuously innovate and improve processes. Show less Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality. Show less

  • Merchandiser

    Jan 2018 - Dec 2018

  • Merchandising Team Lead

    Nov 2016 - Jan 2018

  • Assistant Merchandiser

    Nov 2015 - Nov 2016

  • Associate Buyer

    Jul 2015 - Nov 2015

  • Customer Service Coordinator

    Oct 2014 - Jul 2015

  • Account Coordinator

    Aug 2014 - Sept 2014
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  Aitken Aitken Cohn

  Dec 2018 - now

  Project Manager

  -Led and coordinated multifaceted projects encompassing event planning, marketing initiatives, and branding.- Managed the end-to-end project lifecycle, from initial planning to execution, monitoring, and post-event evaluation.- Collaborated with attorneys, partners, and administrative staff to identify project objectives, scope, and success criteria, ensuring alignment with firm goals and client needs.- Spearheaded event planning efforts for marketing events overseeing logistics, event design, guest list, budgeting, vendor management, and onsite execution.- Utilized project management tools and methodologies to track project progress, allocate resources, mitigate risks, and ensure timely delivery of project milestones and deliverables.- Conducted post-project evaluations and analysis to measure project outcomes, assess effectiveness, and identify areas for improvement, implementing process enhancements and best practices.- Implemented streamlined processes and procedures for event planning and marketing execution, resulting in improved efficiency, cost savings, and resource utilization.- Received positive feedback from attorneys, partners, and clients for exceptional project management skills, attention to detail, and ability to deliver high-quality results under tight deadlines. Show less

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  Freedom First Properties

  May 2019 - now

  Licensed Real Estate Agent and Investor

  - Leveraged expertise as a licensed realtor in California to successfully invest in properties and execute profitable home flipping projects.- Conducted comprehensive market research and analysis to identify investment opportunities, including distressed properties, undervalued homes, and potential renovation projects.- Utilized knowledge of local real estate markets, zoning regulations, and property valuation methods to assess investment properties and make informed purchasing decisions.- Negotiated favorable purchase prices, terms, and financing arrangements with sellers, banks, and other stakeholders to maximize investment returns and minimize risks.- Managed renovation projects from concept to completion, overseeing budgeting, scheduling, contractor selection, and quality control to ensure timely and cost-effective renovations.- Implemented strategic marketing and sales tactics to market flipped homes effectively, attract prospective buyers, and achieve optimal sales prices in competitive markets.- Provided personalized guidance and assistance to clients interested in real estate investment opportunities, including property selection, financing options, and investment strategies.- Maintained a strong network of industry contacts, including contractors, lenders, inspectors, and other real estate professionals, to facilitate successful investment transactions.- Stayed abreast of market trends, regulatory changes, and emerging opportunities in the real estate industry to identify new investment prospects and adapt investment strategies accordingly. Show less

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  Shoppedandloved.com

  May 2020 - now

  Founder and Content Creator

  - Founded and established Shopped and Loved, a lifestyle website focusing on product reviews, shopping guides, and personal recommendations.- Developed and executed content strategy to drive website traffic and engage a loyal audience.- Produced high-quality written and visual content, including product reviews, buying guides, and sponsored posts, tailored to the interests of the target demographic.- Managed all aspects of website operation, including content creation, publishing, and maintenance.- Utilized SEO best practices to optimize website visibility and improve search engine rankings.- Cultivated partnerships with brands and businesses for sponsored content, affiliate marketing, and product collaborations.- Built and maintained relationships with readers through active engagement on social media platforms and email newsletters.- Analyzed website analytics and user feedback to refine content strategy and enhance the user experience.- Implemented monetization strategies to generate revenue, including display advertising, affiliate marketing, and sponsored content opportunities.- Stayed abreast of industry trends and emerging technologies to continuously innovate and improve website offerings.- Established partnerships with notable brands, resulting in increased revenue and brand recognition.- Received positive feedback from readers for informative and helpful content, leading to a loyal and engaged audience.- Creates and successfully monetizes videos as part of the Amazon Influencer that are featured on the Amazon website for millions of viewers.- Successfully monetized the website, generating consistent revenue through various channels Show less