Andie Smith

Experience

• 

  University of Arkansas

  Jan 2020 - Dec 2020

  Research Assistant
• 

  Techint Labs

  Jan 2022 - Oct 2023

  - Owner and lead of day-to-day client relationships with the agency’s largest advertisers on client services team across 12 accounts with responsibilities focused on relationship building as well as offering strategy, support, and analysis to align with client KPIs with additional focus on revenue creation and retention. - Manage day to day operations between paid social, programmatic, paid search, creative, and biz dev teams to execute post-sale deliverables that align with the client’s KPIs, including strategic advertising campaigns, pixel placements, campaign audits, reporting, in-market visits, creative strategy, and creative development.- Develop comprehensive, go-to-market media strategies for clients utilizing market analysis data, audience segmentation, creative insights, and in-platform performance. Responsible for fully compiling media planning into pitch deck to review with client. - Manage all internal/external meetings through agenda creation/conversation facilitation.- Own all day-to-day client communication through email, status meetings, Slack Connects, etc. Accountable for fielding all client questions and ensuring the correct team is on deck to provide strategic solutions. - Create and share agency-wide resources and ongoing training sessions on various digital topics.Key accounts include: Exploding Kittens, The University of Denver, Connecticut Public, Dollar Bank, The Landing Hotel Show less - Support & ownership of client relationships across variety of agency accounts. - Manage task delegation, project management, timelines, and deliverables across ad operations, paid search, and media teams among various channels to ensure day-to-day needs are met. Oversee all strategic optimizations, POVs, and campaign maintenance for all accounts managed.- Strategize, manage and report on digital marketing campaigns across all programmatic channels. Ensure proper reporting configuration through data aggregator Funnel.io, proprietary reporting dashboard technology, and Looker Studio. Deliver and speak to performance reports on bi-weekly, monthly, quarterly, and yearly cadences. - Responsible for all budgetary updates, strategic reallocations, and general communication (forecasting, flowchart creation and management, invoices and fees). Audit client flowcharts and agency-wide forecasts on weekly cadence to capitalize on revenue opportunities. - Maintain oversight for creative needs through asset, ad copy and messaging development. Lead creative Q/A and trafficking processes across platforms (self-service, direct to media). Spearhead creation of content calendars to assist in creative development and market refresh best practices.Key accounts include: Rad Power Bikes, Snowmass Tourism, Mercury Systems Show less

  • Account Manager

    Aug 2023 - Oct 2023

  • Account Coordinator

    Jan 2022 - Aug 2023
• 

  KERV Interactive

  Oct 2023 - Apr 2024

  Associate, Activation & Strategy
• 

  Texas Monthly

  May 2024 - Dec 2024

  Account Manager
• 

  Techint Labs

  Dec 2024 - now

  Account Manager