James Wright

James Wright

Accounts and Admin Assistant

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location of James WrightDubai, United Arab Emirates

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  • Timeline

  • About me

    Middle East Sales Rep at Eleiko

  • Education

    • Queen Elizabeth School, Kirkby Lonsdale

      2000 - 2007
      A Level - Physical Education, Business Studies and Economics
    • Leeds Beckett University

      2007 - 2010
      BA Business Management Studies

      Activities and Societies: Club Secretary and Team Captain of the University Athletics Team

  • Experience

    • Billerud

      Jun 2007 - Sept 2007
      Accounts and Admin Assistant
    • Billerud

      May 2009 - Sept 2009
      Accounts and Admin Assistant
    • Arc Inspirations

      May 2010 - Aug 2010
      Bartender
    • PETE BLAND SPORTS LIMITED

      Aug 2010 - Jan 2011
      Full Time Sales Assistant

      Achievements: Assisted the Mail Order manager in Sales tasks including but not limited to involved picking, processing and packaging the orders.  In the managers absence I would be responsible for the smooth running of the department

    • Up & Running UK

      Feb 2011 - Aug 2012
      Store Manager

      Achievements: Responsible for all aspects of the Headingley, Leeds store. Accounts, Admin, HR, Buying and Marketing. Doubled the shops weekly sales competing with much bigger stores in the market Part of a troubleshooting team to help underperforming stores and to help setup new stores Joined the buying team responsible for centralizing seasonal product orders Had the pleasure of also modelling the men's range that was used for nationwide marketing

    • Wolverine Worldwide

      Sept 2012 - Jan 2015
      North of England and Scotland Technical Representative - Saucony

       Manage and oversee all field marketing and staff training in all accounts north of Leicester in the UK, an area with accounts almost 500miles apart from each other and over 100 retailers.  Worked closely with Account Managers to develop a strategy that educates staff, delivers the global brand message and ultimately drives product sell through. Take feedback from training offered from buyers and managers to ensure knowledge was retained, useable on the shop floor and was having a positive effect on product sell through (KPIs) Contributed to large growth in future orders, sell through and reorder business in key accounts. Organized Saucony sponsored events in large Marathon Expos such as Brighton and London to small regional cross-country championships. Networked with store staff to improve brand relations and improve product sell through Ensured the brand presence is maximized in store by utilizing in store marketing assets Executed global marketing plans and gathered feedback for the Marketing Manager for continuous improvement Show less

    • WIT Fitness

      Jan 2015 - Jul 2017

      Achievements: Built the buying framework for an aggressive multinational sport retail business to prevent the brand from losing consistent customer bricks and mortar and digital experience. Worked with all regional managers, marketing managers and finances teams to plan niche brand buys around our key brands Brought in exclusive brands such as NOBULL that were responsible for over $1.5Mil Annual Revenue  Ensured digital consistency across all regions  Tracked regional buying consistency for Nike and Reebok to keep regions that buy from distributors as close to Europe and North American buys as possible and made sure any consistent products told same story and used the same imagery. Show less

      • MENA Regional Manager

        Mar 2016 - Jul 2017
      • Brand Alignment Manager

        Jan 2015 - Feb 2016
    • Desert Fitness Kuwait

      Feb 2015 - Jun 2016
      Head Coach + Male Facility Manager

      Achievements: Part of the opening team in a new exciting 9,1000sqft strength and conditioning, functional fitness and CrossFit facility based in a new shopping mall in the heart of Salmiya in Kuwait. Grew the gym from 35 to 120+ members over a period of 6 months with limited marketing budget.  Responsible for all aspects of the male facility management closely with female Facility Manager and reception to keep the facility run smoothly. As Head Coach, responsible for all class programming; CrossFit, Bootcamp and Gymnastic classes. My CrossFit onramp structure was responsible for a large number of bootcamp attendees moving in CrossFit where retention was easier. Established coaching standards to maintain quality throughout of the gym Planned, programmed and led strength and conditioning, functional fitness, CrossFit and Gymnastics classes as well as Personal Training sessions. Networked with the relevant parties to establish strategic partnerships and sponsorships that benefited the facility, coaches and clients.  Built a solid community of members Show less

    • Crossfit Alioth

      Aug 2016 - Oct 2023
      General Manager

      Achievements: Grew the gym from 30 to 200 Active Members  Grew annual gym revenue from AED480k to AED3.5Mil  Successfully managed a project for an entire gym refurbishment Recruited high quality full-time new staff team and implemented a staff development plan Built important strategic partnerships with key brands such as Eleiko and CrossFit HQ to cement ourselves as the leading Crossfit and Functional Fitness destination in Dubai and UAE Created strong client engagement & retention strategy through building unique community and loyalty programs  Built strong marketing plan through digital presence on social media Show less

    • Eleiko

      Feb 2024 - now
      Middle East Sales Representative
  • Licenses & Certifications

    • Strength and Condtioning Level 1

      KBT Education
      Oct 2015
    • Level 1

      Precision Nutrition
    • Level 1 Athletics Coach

      UK Athletics
      Apr 2007
    • Endurance Trainer

      CrossFit, LLC
      Apr 2014
    • Level 1 Trainer

      CrossFit, LLC
      Dec 2013
    • CrossFit Kids

      CrossFit, LLC
      May 2020
    • Assesment + Programming

      OPEX Fitness
      May 2016
    • Movement and Mobility Trainer

      CrossFit, LLC
      Jan 2015
    • Weightlifting

      CrossFit, LLC
    • Level 2 Trainer

      CrossFit, LLC
      Sept 2018
    • Life Coaching

      OPEX Fitness
      Nov 2015
    • Power Athlete Methodology 1

      Power Athlete
  • Volunteer Experience

    • Athletics Coach

      Issued by Kendal Amateur Athletics Club
      Kendal Amateur Athletics ClubAssociated with James Wright