Sandra Karis

Experience

• 

  Puursan

  Sept 2006 - Dec 2011

  Freelance UX & Graphic Designer

  Freelance designer for multiple agencies and start-ups.

• 

  Sanoma NL

  Feb 2011 - Sept 2014

  Directed innovation and product management for Sanoma's news portfolio, mentoring a team through the redesign of NU.nl and the launch of NUpubliek and NUtech, emphasizing collaborative creativity and strategic thinking.Led the NUlab Innovation Accelerator Program, leading and coaching participants through design thinking and lean startup methodologies, fostering a community-driven approach to envisioning NU.nl's future. As part of the Business Development team designing mobile & tablet apps for a divers portfolio of glossies, home & living magazines-, news- and sports.

  • Productmanager User Experience & Innovation

    Jan 2012 - Sept 2014

  • User Experience Designer Mobile & Tablets

    Feb 2011 - Jan 2012
• 

  Suitsupply

  Sept 2014 - Dec 2016

  User Experience Design Lead & Product Owner

  Steered digital product and omnichannel UX design across all touchpoints, nurturing a team's skills in creating seamless experiences for Suitsupply.com, in-store apps, and service journeys.Pioneered as Intrapreneur and Product Owner for Oneday, shaping a visionary recruitment process that involved leading a team through the creation and implementation of unique candidate experiences.Initiated and led Suitsupply hackathons and design sprints, cultivating a culture of innovation and cross-disciplinary learning among designers and developers to brainstorm groundbreaking in-store concepts. Show less

• 

  SQLI

  Jan 2017 - Jun 2017

  User Experience Strategy Consultant eCommerce

  I led the user experience strategy, design and development for A-brands by facilitating workshops and design sprints, coaching teams through design thinking methodologies like Business Model Canvas, Value Proposition Design, and Customer Journey Mapping.Provided in-depth coaching to client-side product owners on agile development practices, significantly improving their abilities in value creation and backlog prioritization, leading to more efficient project outcomes and an agile mindset. Show less

• 

  Rituals

  Jul 2017 - Feb 2023

  Global Head of User Experience Design

  As the Global Head of User Experience Design at Rituals, I built and cultivated a diverse team of over 20 design professionals representing 12 nationalities. Through continuous mentorship and career development, I fostered expertise in Service Design, UX Research, UX Design, Digital Design, Design System and Design Operations.I led the design of digital experiences across online and retail platforms, employing a user-centric approach to align customer and employee interactions with a unified commerce vision.By integrating design thinking and rapid prototyping, I facilitated innovation across digital and retail channels, promoting collaboration across disciplines and coaching teams in agile methodologies.Additionally, as a key member of the Digital Management Team, I contributed to strategizing, planning, and driving the growth of Rituals' e-commerce platform. Show less

• 

  UNPLUGGED Amsterdam

  Apr 2023 - Dec 2023

  Strategy Director

  As a Strategic Director at UNPLUGGED (part of Makerstreet), I headed the Business Development, Discovery & Design phases for a varied client base in retail, e-commerce, energy, public transport and business services. I coached interdisciplinary teams to research and identify opportunities within customer and employee journeys elevating both digital and physical experiences.

• 

  Sense Company

  Jan 2025 - now

  Head of Brand & Digital Experience Design a.i.
• 

  Sans Idée

  Jan 2025 - now

  Brand & Digital Experience Design Leader

  Crafting innovative, original and creative digital customer experiences that embody a brand's uniqueness, ensuring each micro-interaction is meaningful and memorable.I am a Fractional Design Leader for B2B and B2C brands in scent marketing and technology, chocolate and e-commerce to reimagine their digital experiences for their customers and employees. I also guide companies in building high-performing teams that will continue to advance their mission in the long term.I'm open to taking on both interim roles and consulting assignments. Show less