Cameron Edwards, PCM Digital Marketing, CDMP

Experience

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  Quentin Road Bible Church

  Jun 2002 - Jun 2006

  Print Shop Assistant

  Operated and maintained print shop machinery.

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  Victory In Grace

  Jun 2006 - Apr 2014

  Developed email marketing strategy which boosted open rates 20-40%. Recommended new layout for email template which integrated organization’s media content. After recommendation was approved and implemented, the template boosted organization’s web and media interaction.• Managed editorial projects and led teams of volunteer proofreaders, organizing scheduling and making final editorial revisions before publication.• Developed articles, direct mail letters, television and radio scripts, and marketing materials for international organization.• Promoted consistent brand voice across digital, print, and broadcast media channels. Show less

  • Managing Editor/Communications Specialist

    Aug 2008 - Apr 2014

  • Editorial Assistant/Video Editor

    Jun 2006 - Aug 2008
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  Dayspring Bible College & Seminary

  Aug 2012 - Apr 2014

  Assistant Administrator

  Managed night shift classroom environment for college students.

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  Ceannate Corp.

  Apr 2014 - Apr 2018

  Provided thought leadership in recommendation of process checklist which improved ticket resolution time, reduced errors in information gathering, and strengthened cross-functional partnerships.• Coached management on appropriate crisis/issue messaging to ensure consistent communication of resolutions after critical systems update affecting application logins for all stakeholders.• Developed communication plan with team to contact team members to initiate antivirus program remediation across business units.• Developed and/or edited over 50 separate pieces of relevant documentation in collaboration with team. Show less

  • Help Desk Specialist

    Apr 2015 - Apr 2018

  • Administrative Professional/Payment Processor

    Apr 2014 - Apr 2015
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  Grainger

  Apr 2018 - Jun 2021

  Contributed key site optimizations which helped team grow search-to-cart addition visit percentage by 1.76% after launch. After optimizations, customers’ search engagement for category improved by 16%.• Contributes to cross-functional newsletter team as storyteller and copy editor to increase awareness of department initiatives, highlight team wins, and introduce new team members to the broader team.• Conducts product and competitor research, utilizing analytical tools to identify customer search trends, uncover new keyword opportunities, and monitor and report on effectiveness of search optimizations.• Develops brand voice for Search Team through PowerPoint presentations of data-based recommendations, process updates, website revisions, and team training materials. Show less Supported field team members through first-level technical troubleshooting of vending machine hardware, software, user account maintenance, and app functionality issues. Worked with team to develop and distribute technical training documentation for end users which drove reductions in daily call volume.• Developed email templates with unique customer messages for different stages of incident reporting to ensure consistency and quality in stakeholder communications.• Distilled complex technical information into knowledgebase articles and job aids to assist team members. Show less

  • Onsite Search Analyst

    Oct 2019 - Jun 2021

  • Technical Support Specialist

    Apr 2018 - Sept 2019
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  Aon

  May 2021 - Jan 2022

  Pension Administration Specialist
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  Selected Independent Funeral Homes

  Jan 2022 - now

  Works closely with the team to execute the association’s marketing and communications efforts by supporting promotional and digital efforts, monitoring brand image and key metrics. Also provides support to Selected’s members and Communities by sharing opportunities and building relationships to enhance the membership experience. • Marketing & Promotional Coordination• Communications Calendar• Social Media & Public Relations• Website & Brand Integrity• Member News

  • Marketing & Engagement Coordinator

    Mar 2024 - now

  • Marketing & Communications Specialist

    Jan 2022 - Mar 2024