Kumar Ramanathan

Experience

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  Sentry Insurance

  Jan 2002 - Jan 2003

  CRM Consultant
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  Nissan Motor Company

  Jan 2003 - Jan 2004

  CRM Integration consultant
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  Independent Consultant

  Jan 2004 - Jan 2005

  Independent CRM Consultant
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  DexYP

  May 2005 - Oct 2010

  Lead System Analyst and Programmer
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  Rent-A-Center

  Oct 2010 - Jan 2014

  Solution Architect / Technical Lead

  Rent-A-Center is a leading player in Rent-to-Own business that rents out furniture, appliances, electronics and computers. It also partners with other furniture retailers like Ashley’s and electronic retailers like Best Buy from where it rents to customers who are unable to rent from these retailers. The company has $3 billion revenue and is now expanding into Mexico and Canada.First employee to be hired to the team. I was instrumental in in-sourcing CRM application development from 3rd party. Partnered to implement in the first 16 stores and later implemented to all the 3000 stores. Lead the team to support Marketing, run Campaigns and generate Leads. Reduced the lead generation time from 3 days to couple of hours. - Manage Application upgrade- Manage Onshore Offshore 3rd party vendor team- CRM- Marketing- BI Segmentation- OBIEE Show less

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  General Motors

  Jan 2014 - Feb 2019

  Senior Programmer - Data Engineering and Innovation

  Working in GM has been like being hired during the campus recruitment by a multinational. Since the focus was on in sourcing all the out sourced applications were in sourced and every implementation was greenfield and every team mate was new to the Organization.Replacing Datastage with Hadoop. Onboarding and training new team members on Hadoop and related Big data technology. Recruited to implement Marketing, Reporting, integrate Content and other global initiatives. Was instrumental in implementing Reporting Customer feedback, integrate Oracle knowledge Management and responsible for sourcing and implementing Static data across all CRM implementations Streamlined Data collection and loading process. Have taken challenging new assignments outside my comfort zone. Customer Reports was one such where I was instrumental in getting the business approval . Designed and Implemented Oracle knowledge Management (InQuira) integration with Siebel. Oracle Knowledge Management was a stand alone application and this was the first such integration with another application. Show less

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  ZeniMax Media

  Feb 2019 - now

  Data Engineer