Vanessa Wei

Experience

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  華碩

  May 2010 - now

  Digital marketing and ecommerce senior manager

  1. e-Commerce and digital marketing expertIn charge of EMEA, APAC and Americas, set up own ecommerce business-ASUS Store, leverage marketing plan, initiate digital marketing strategy and planning, local digital marketing training and ROI analysis.2. Worldwide ecommerce marketerCowork with multiple ecommerce solution provider For 16 EU stores, AU store and TW store marketing including leverage local launch campaign, initiate store marketing plan, execute seasonal and special campaigns with promotion set up, database mining & CRM program, redeem program. Also execute media buy like Google Adwords and social network.3. Global product marketerIn charge of accessory products from development, analysis, segmenting, sell out target, communication plan, marketing content creation, consumer decision making cycle evaluation and optimization. Show less