Mark Rodda

Experience

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  Ernst & Young

  Jan 2004 - Jun 2006

  Support role to Partners and Senior Management in managing account finances.Extensive use of client databases for setting up new clients and engagements, performing risk assessments and integrity checks.Ongoing analysis of engagement performance (profit & loss) through various account software and reporting tools.Software testing and other duties on the Global Finance Information System (GFIS) upgrade.Assistance to Managing Partner in improving fiscal performance of Tax Division.Troubleshooting and support for a number of finance systems including billing and time capturing software. Show less

  • Engagement Administrator

    Jan 2005 - Jun 2006

  • Social Club Treasurer

    Jun 2004 - Jun 2006

  • Finance Administrator

    Jan 2004 - Jan 2005
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  Hitwise Pty Ltd

  Jun 2006 - Jan 2007

  Customer Support Manager

  Manager of Customer Support Team - staff of 3.Customer Support for Clients and Prospects.Processing of Sales/Leads.Pre-Sales Support.

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  Experian Hitwise

  Jan 2007 - Dec 2011

  Responsible for producing custom/bespoke solutions to help clients with their online marketing and digital strategy. This role covered the entire project from scoping and quote, data collection, research and analysis, through to delivery and presentation. Projects involve the use of numerous data sources including Google Analytics, Hitwise, MOSAIC, and QAS. Clients include several major brands such as Google, Westpac, and Subaru. I was also responsible for the production of quarterly industry reports and blogs for marketing collateral. Show less

  • Research Analyst

    Sept 2010 - Dec 2011

  • Account Manager, Competitive Intelligence

    Apr 2008 - Dec 2010

  • Account Manager, Search Marketing

    Apr 2008 - Dec 2010

  • CRM Manager

    Jan 2007 - Apr 2010
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  Salesforce Marketing Cloud

  Feb 2012 - Jul 2015

  Principal Success Manager

  It is my responsibility to drive product adoption and success for premier customers of Salesforce. Key to this role is being able to articulate value, inspire, and position the future of Software as a Service. As a trusted adviser of all things digital, the Success Manager determines how our software platforms can be effectively applied to support a company’s strategic business goals, in all areas of the organization.Daily duties include client onboarding, stakeholder management, product training, pre-sales support, and support services.Key achievements include:- Maintained a renewal rate of over 90% for 4 consecutive FY.- Maintained and grew key accounts in strategic and target industries.- Developed new solutions and drove digital transformation for some of ANZ's largest companies.- Deployed ANZ's first cross-cloud CRM/Marketing solution in 2014.- Successfully closed and deployed the largest CRM/Marketing solution at the time, in excess of 2m ACV. Show less

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  Global Red Australia Pty Ltd

  Aug 2015 - Feb 2017

  As a Solution Consultant it is my role to design lifecycle marketing programs that will drive business outcomes and ROI. Working with a number of iconic brands across Asia Pac, my role is focused on driving technical pre-sales and post-sales expertise with stakeholders, from both marketing and technology departments. As a subject matter expert on all things Salesforce, I have a comprehensive understanding of the technical and functional applications of these platforms, to ultimately drive marketing outcomes.Key initiatives include:- Developed an automated reporting solution for comprehensive social data leveraging Tableau.- Designed and implemented 14+ lifecycle journeys for a major retailer.- Leveraged social media data to help drive new product develop for a global pharmaceutical company. Show less

  • Solution Consultant

    Jan 2016 - Feb 2017

  • Social Practice Manager

    Aug 2015 - Feb 2017
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  System Partners, a DXC Technology Company

  Mar 2017 - Jun 2021

  I have worked to establish our near-shore delivery centre and product offerings in South Australia. This includes hiring the local team, and working to secure our first big clients in region. Our team consists of both local SMEs and resources for on-shore Managed Services, and has successfully completed one of the largest projects in company history.My role has a heavy emphasis on pre-sales and delivery best practice, helping both Sales and Delivery excel in their respective disciplines.Highlights include:- Successfully closed 1.6m in revenue in the first FY.- Maintained a team utilisation of over 85%.- Redefined our managed service offering, and established a new MS framework. Show less Leading one of the strongest teams in APAC, our group of cross-cloud experts deliver cutting edge solutions for some of the region's largest organisations. My role is to set our clients up for success, ensuring that we focus on best practice solutions that are built to scale.This includes defining our best practice methodology and delivery framework, reference architectures, and technology roadmap. I also have a heavy emphasis on business development and practice growth, maintaining relationships with key clients and company stakeholders.Achievements include:- Successfully cross-sold Marketing Cloud to over a dozen existing customers.- Lead successful implementations for many of the largest customers in region, including major banks, state governments, insurers, and media companies.- Established one of the strongest teams in region, and have contributed to the development of major resources in the industry.- Contributed a large portion of partner lead-ACV, and secured our position as a leading Salesforce Partner. Show less

  • Practice Partner - Business Consulting

    Jan 2021 - Jun 2021

  • Practice Lead - South Australia

    Feb 2020 - Jan 2021

  • National Practice Lead - Marketing Cloud

    Mar 2017 - Feb 2020
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  Datarati

  Jun 2021 - Jan 2022

  Head Of Customer Experience
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  Salesforce

  Jan 2022 - now

  Lead Solution Engineer