Allen Baclig

Experience

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  American Red Cross

  Feb 2005 - Aug 2007

  Counselor (Staff) & Advisor in Training (AIT) & Coordinator

  - Chosen as an advisor to instruct and guide a team of facilitators through training exercises.- Acted as a supervisor and mentor in a leadership program designed for high school peers and middle school youth, imparting a diverse range of essential leadership skills for the future.

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  Newport Beach Film Festival

  Sept 2010 - May 2011

  Marketing & Events Intern

  - Delivered exceptional customer service by addressing telephone inquiries from filmmakers and festival members.- Collected and analyzed metadata for over 100 featured films, including shorts, animations, and documentaries, ensuring comprehensive festival data management.- Conducted research on new online media forum platforms to enhance promotional effectiveness.- Collaborated with programmers to organize technical check-ups for screening films, ensuring seamless presentation.- Edited email blasts, marketing proposals, and provided support to volunteers in fulfilling their responsibilities. Show less

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  RPA

  Feb 2012 - May 2012

  Events/Experiential Marketing Intern (M.A.T. Program) for Honda Regional Marketing

  - Collaborated extensively with Honda clients and partners IZOD and Macy’s, orchestrating in-store installations and live activation events nationwide.- Utilized reporting tools to analyze and compile data capture and metadata for promotional events like Fastest Seat in Sports (FSiS), Fan Village Indycar Racing, and Civic Style Sweepstakes (CSS), enhancing opt-ins for more targeted consumer outreach.- Managed and led teams of up to 10 for on-site car display installations in the Los Angeles and Boston regions.- Streamlined travel authorizations, scheduling, and expenses for on-site visits and live events.- Developed 11 copy decks, including updating metadata for product specialist training, on-site activation locations, and weekly Facebook postings.- Fostered close collaboration with clients, external vendors, and internal departments, ensuring the seamless execution of promotional events and timely production completion. Show less

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  The Recording Academy

  Aug 2012 - Dec 2012

  Freelance Crafts Assistant

  - Scrutinized and validated metadata for 150 entries to ascertain their eligibility for The 2013 Grammys, featuring prominent artists like Frank Ocean, Fun, Mumford & Sons, Kanye West, and Kimbra.- Cataloged and meticulously organized over 1,700 music album entries for the Craft Awards library, encompassing various categories such as album packaging, production, composition, engineering, remixing, and arranging for The 55th Annual Grammys Awards Show.- Collaborated closely with producers and artists during nomination meetings, engaging with 15-20 selected members to facilitate the decision-making process.- Operated onsite field equipment to ensure optimal sound quality for nomination meetings, ensuring a seamless and high-quality experience.- Recorded and published high-definition videos capturing company seminars and presentations, strategically optimizing content for website and social media dissemination.- Efficiently managed records for the current catalog, audio-visual equipment, and available supplies to ensure smooth operations. Show less

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  ZEFR

  Feb 2013 - Jan 2020

  - Managed with AMC, MTV, Nickelodeon, VH1, Hasbro, RedBull Music, SundanceTV, Lionsgate, Kaskade, and Nike SB YouTube Channels- Pioneered community management, copywriting guidelines, and content calendar oversight for Hasbro's extensive catalog of 500 episodes, featuring iconic brands like My Little Pony and Transformers.- Delivered weekly YouTube channel audits, presenting innovative content ideas to elevate creative strategies continually.- Integral member of the MTV Wild 'N Out YouTube Channel team, contributing to surpassing the channel's KPO goal with an impressive 8.87M subscribers. Show less

  • Operations Sr. Specialist: Publishing

    Aug 2016 - Jan 2020

  • Channel Creative Specialist

    May 2014 - Jan 2020

  • Music Content Curator

    Feb 2013 - Apr 2014
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  Vobile

  Jan 2020 - now

  Channel ID

  - Crafting metadata and editing videos for Warner Bros YouTube Channels which include Discovery Plus, HGTV, 90 Day Fiancé, Travel Channel, and Food Network. - Orchestrated a symphony of projects, orchestrating YouTube optimizations, content creation, quality control, and video editing with precision.- Spearheaded the meticulous review and editing of copy, offering astute guidance to ensure impeccable production outcomes.- Pioneered innovative strategies to seamlessly align client content with target demographics, unleashing creative brainstorming sessions.- Steered the helm of quality control and directed operations for MTV's Ridiculousness YouTube Channel.- Integral member of the original ZEFR Publishing team, paving the way for acquisition by Vobile in 2020.- Architected and executed dynamic weekly programmatic content for Hasbro (My Little Pony, Transformers) and Netflix Kids (KIPO, My Little Bheem).- Coordinated multifaceted projects, ensuring the timely delivery of results for over 30 YouTube Channels, including heavyweights like Warner Bros, Discovery+, RedBull Music, Netflix Kids, AMC, MTV Unplugged, Nickelodeon, Nick Jr, VH1, Hasbro, SNL, Smithsonian, and Lionsgate.- Troubleshooted, resolved, and documented service tickets with YouTube, demonstrating a knack for solving technical challenges.- Established a robust quality control system for processing all uploaded content with meticulous attention to detail.- Leveraged Aspera, Asana, and Airtable to streamline the organization of digital assets for clients.- Tracked and analyzed trends in the digital landscape, identifying and capitalizing on opportunities within the dynamic digital video space.- Seamlessly uploaded final video editing cuts to YouTube, ensuring a flawless presentation of content.- Orchestrated the curation and management of 135 Weekly Theme Spotify playlists, fostering a vibrant and collaborative team environment. Show less