Muhammad Mateen Anwar

Experience

• 

  Mobilink

  Jul 2007 - now

   Managing franchise channel along with retail universe, gap analysis, negotiation, franchise evaluation and appointment, set up distribution structure, policies, procedures, strategies, ROI model, marking territories, trade marketing, PR with relevant authorities, business solution to corporate, implementing pricing, incentive plans and budgeting etc. Developing strategies and plans in line with the corporate guidelines and overall the company’s strategy that result in optimizing sales and enhancing the company’s portfolio of businesses. Prepare operating plan with product wise, region wise sales target, gauged potential, ensured profitability and competitive advantage. Increase profitability, franchise accounts, retail sales, and market share while keeping Opex in control. Implementation of effective, efficient and measurable retail distribution system Implementation of 100% MSFRDE and its maintenance with control over Enablers Market Intelligence, customer research, current market conditions and competitor information Established operational excellence by improving system & process and revamping the setup.  Ensure all regulatory, financial and company compliance measures are met as per guidelines Plan and manage sales and marketing resources according to annual budgets. developing, implementing and maintaining regional distribution , target setting& monitoring Secured branding agreements with major chains and other high visibility / key branding locations. Manage and identify new business opportunities and development.  Developed tools & trained staff to score high on KPIs: Developed schemes/ideas to increased CDs, JL and relevant solutions/ add-on’s. Maintained ambiance of retail stores according to the company policy and branding standards. Improve over all closing ratio, return on customer, delivered sales and margins  Managed, motivated and trained franchise channel and sales team. Show less  Managing franchise channel along with retail universe, gap analysis, negotiation, franchise evaluation and appointment, set up distribution structure, policies, procedures, strategies, ROI model, marking territories, trade marketing, PR with relevant authorities, business solution to corporate, implementing pricing, incentive plans and budgeting etc. Developing strategies and plans in line with the corporate guidelines and overall the company’s strategy that result in optimizing sales and enhancing the company’s portfolio of businesses. Prepare operating plan with product wise, region wise sales target, gauged potential, ensured profitability and competitive advantage. Increase profitability, franchise accounts, retail sales, and market share while keeping Opex in control. Implementation of effective, efficient and measurable retail distribution system Implementation of 100% MSFRDE and its maintenance with control over Enablers Market Intelligence, customer research, current market conditions and competitor information Established operational excellence by improving system & process and revamping the setup. Customer acquisition campaigns, churn management, Pilot Projects Launch, Mega Retail Events for  Ensure all regulatory, financial and company compliance measures are met as per guidelines Plan and manage sales and marketing resources according to annual budgets. developing, implementing and maintaining regional distribution , target setting& monitoring Secured branding agreements with major chains and other high visibility / key branding locations. Maintained /improved internal process cross functionally and with retail partners  Manage and identify new business opportunities and development.  Developed tools & trained staff to score high on KPIs: Developed schemes/ideas to increased CDs, JL and relevant solutions/ add-on’s. Show less

  • Area Sales Manager

    Jul 2013 - now

  • ASM

    Jan 2007 - Jan 2014

  • Territory Manager

    Jul 2007 - Feb 2013