Experience

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  Idaho statesman

  Jan 1995 - Jan 1996

  Sales and marketing executive

  Promoted from ad assistant to handle developing territory. Quickly generating billables of $50-70K/month. Developed business relationships that resulted in the understanding of that business' needs and goals. Through such techniques as consultative sales model, cold calling, telemarketing, client meetings, grew current clients and developed new business. Honed ability to work in a high-stress environment and flex to priorities based on shifting pressures and multiple deadlines.

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  United vision for idaho

  Jan 1997 - Jan 1998

  Director, following the money trail

  Led “Follow the Money Trail” project. Activities included: researching state campaign contribution records; publishing analysis of campaign finance reports; delivering public presentations; statewide training sessions; identifying volunteers for potential statewide campaign; maintaining organization web site; managing media relations; attending and summarizing legislative committee meetings.

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  Oliver russell and associates

  Mar 1999 - Aug 2000

  Public relations manager

  Managed public relations for an international sporting event and a multi-state product promotion featuring a sports celebrity and publicity events. Increased brand and category awareness. Managed and collaborated with external PR agency. Crafted and executed a dynamic media relations program for key marketing initiatives across targeted broadcast, print, online and social media.Project: HP LaserJet Women’s Challenge (1999 & 2000)• Idaho statewide coverage garnered more sponsorship value, resulting in responsibilities increasing to include international media relations in the second year. Project: Energy Star® Grimiest Soccer Team Contest (1999)• Created a regional contest including soccer clinics with celebrity spokesperson, Tiffany Milbrett, reaching more than 2,000 young athletes. • Secured strategic partnership with local volunteer soccer associations. • Media coverage reached more than 1.3 million people throughout Northwest. Show less

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  Sydney olympic games

  Aug 2000 - Sept 2000

  Press conference supervisor, volunteer

  Managed press conference at Sydney Olympic Games for medalists in all track/road cycling events. (volunteer position); and facilitated event information distribution for the Sydney Olympic Games press team.

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  Boise weekly

  Jan 2001 - Jan 2003

  Developed marketing plan to turn around a distressed brand in the Boise MSA. Repositioned Boise Weekly as an arts and entertainment magazine utilizing input and buy-in of opinion leaders in arts and civic organizations. Created mutually beneficial marketing/sponsorship agreements with strategic arts organizations and event planners across the Treasure Valley. Sought after and obtained leadership roles in industry and civic groups to promote and reframe perception of the paper. Achievements include:Awards and Recognition – Boise Weekly received Governor’s Award in the Arts, 2006.Marketing Campaign Expansion – Analyzed customer data to create new marketing programs. Added trade shows, training programs and client participation to better manage corporate identity and branding.Marketing Program Leadership – Developed new market strategies, collateral materials and direct marketing campaigns. Show less Researched account history to insure both largest and oldest clients remained with the paper. Developed positioning messaging shared by outside sales staff and management during normalizing of value which resulted in a 40% rate increase. Hired and trained outside sales professionals. Developed creative production processes, deadlines, and media kit. Worked with editorial and management to provide consistent editorial content and personality of newspaper. • Doubled revenue growth in the first two years.• Introduced a geographic sales territory method to more efficiently capture revenue.• Opened two new sales territories directly through cold calls, needs assessment meetings and marketing proposals.• Provided on-going training to sales team. in consultative/relationship-based approach to sales. Show less

  • Sales & Marketing Manager

    Jan 2002 - Jan 2003

  • Sales Manager

    Jan 2001 - Jan 2002
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  Boise weekly

  Oct 2003 - Sept 2008

  Advertising director - 2003-2008

  Provided strategic and tactical leadership for the Advertising Department. Assumed management of inside sales force as well as five outside account executives and office support staff. Authored sponsorship/marketing plan. Created innovative new media offerings: menu guide, web advertising, free classifieds online. Coordinated with senior management to develop ad sizes and rates. Created plan for restructuring sales department and goal setting template to identify new clients needed and predictability of revenue stream. Achievements include: Sales Success – Crafted sales strategy that enabled the company to be 1-3% ahead in last fiscal year when many national media organizations are experiencing a 10 – 20% decline in earnings. Market Share Increase – Utilized data analysis to steadily increase sales revenue during tenure, averaging 23% growth annually. Show less

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  Cradlepoint, part of ericsson

  Mar 2014 - now

  PUBLIC SECTOR / PUBLIC SAFETY:Cradlepoint LTE solutions provide first responder teams with secure and reliable connectivity to FirstNet and other nationwide public safety networks. Whether in the field or in the station, first responders need to remain connected at all times so they can keep their communities safe. More than 2,000 public safety organizations across the U.S. leverage Cradlepoint solutions for access to mission-critical LTE networks in vehicles, mobile command centers, surveillance cameras, incident response teams, body-worn devices, and more.FEDERAL:• Collaborate with Cradlepoint channel, sales, product and marketing management to develop a Federal channel plan resulting in 61% revenue growth in Focus Federal partners.• Execute a three-step program for channel development: 1. Evaluate current partner list to identify those with both desire and capacity to grow revenue; 2. Work with other CAM colleagues for sales enablement programs for immediate pipeline build; 3. And utilize distribution and carrier partners to identify target partners.NORTHEAST REGION:Engaged senior executives at target networking resellers to develop business plans, manage MDF for strategic programs, and utilize presentation skills for trainings to drive revenue growth in Northeast America. Teamed with partner's engineering and sales leaders to build practice around Cradlepoint's networking as a solution (4G/LTE routing and software/cloud-defined networking) thereby expanding solutions IT departments could provide to their client company.** Solutions Focus: Networking as a Solution, Cloud Management, SD-Perimeter, Primary Routing & Network Failover, IoT, and Mobile Networks** Vertical Focus: Public Safety around in-vehicle and command centers, managed services for retail and quick service restaurants, and IoT... to name a few. Show less Consistently a top revenue performer and territory manager for Cradlepoint, the global leader in 4G/LTE/SD/5G networking solutions for organizations within the Fortune 1000-5000. Average annual revenue of $1.25M on team with deployment limits and average territory billing less than $750K annually.Role originated as opening the Southern California market. As revenue grew my focus became developing Los Angeles County into the largest revenue generating territory in the US. Customers included both private and public sector business for branch, mobile and IoT solutions. Show less

  • Senior Partner Manager - Northeast

    Jul 2023 - now

  • Major Partner Manager

    Jul 2017 - now

  • Commercial Sales Account Manager - West Coast

    Mar 2014 - Jul 2017