Experience

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  Citi habitats

  Oct 1998 - Oct 2005

  Manager/associate broker

  With this company, I managed three residential retail branch office locations, in Chelsea, Midtown, and Financial District and built high-producing teams through effective recruiting, training, developing, and mentoring. I also developed and implemented a comprehensive sales manual. Finally, I negotiated rental and sales contracts. My Accomplishments included:• Chelsea: Increasing rental production average per desk from .75 transactions to 1.85 per month; and increased gross commission income 250% from $200K to $500K.• Midtown: Negotiating more than 2K contracts; and maintained a 90% desk occupancy rate, achieving the lowest attrition in the company.• Financial District: Successfully transforming a failing office into downtown’s premier rental and sales resource, increasing sales revenue from $0 to $350K; achieving a rental transaction per desk of 3.75, well above company average of 1.75; playing an instrumental role in revitalizing downtown after 9/11.• Starting as an Agent/Associate Broker and growing from a top-performing agent to managing multiple locations. Show less

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  The broad group

  Oct 2005 - Mar 2006

  Director of operations

  As Director of Operations, I supervised and maintained daily operations of each of their divisions: Broad Realty, Broad Properties and Broad Management, ensuring optimal operational efficiency. In addition, I shaped company’s image through hands-on involvement and analysis, strategically planning goals and financial reporting, implementing and enforcing company policies and procedures, and developing corporate relocation, a subdivision of Broad Realty.My Accomplishments included:• Restructuring management and increase sales force 83% achieving 100% desk occupancy.• Increasing rental commission income from $10K to $50K per month while increasing sales commission income from $0 to $150K per annum.• Redesigning functionality and aesthetics of the company’s website.• Developing and overseeing implantation of a new listings database and client tracking system. Show less

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  Ac lawrence and company, inc.

  Mar 2006 - Dec 2012

  Principal and chief executive officer

  In this leadership position, I developed a successful real estate brokerage company from start up to more than 250 agents with gross commission income in excess of $8M, while managing the daily operations of sales, rentals and commercial divisions, developed marketing strategies and systems driving current, future, and referral business, and actively coordinated monthly advertising budgets. I also successfully cultivated and maintained landlord, client, and agent relationships and developed both functionality and aesthetic of company website. Finally, I created, implemented, and enforced policies and procedures while negotiating all vendor contracts.My Accomplishments included:• Being featured in New York Times Sunday Edition, Front Page Real Estate Section, featured story on Companies on the rise published March 11, 2011 “The Accent of the little Guys” http://www.nytimes.com/2011/03/13/realestate/13cov.html?_r=0.• Creating a proprietary listings database tracking more than 100k apartments annually. • Developing and integrating a deal tracking system with live reporting on agent production. Show less

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  Coldwell banker bellmarc group

  Dec 2012 - Oct 2014

  Co-founder & principal

  With this organization I co-founded, I merged AC Lawrence with Bellmarc Realty, creating the Bellmarc Group (Manhattan’s 5th largest residential real estate brokerage company), which was awarded the Manhattan Franchise for Coldwell Banker. In addition, I planned, developed, and implemented a growth plan, resulting in increased recruiting efforts and agent retention of more than 650 Agents. I also pursued possible mergers and acquisitions in line with growth plan while supervising renovations and build outs of 10 strategic office and retail locations throughout Manhattan. Moreover, I directed company branding and overall image and created and implemented marketing strategies, campaigns, and budgets for print, web, and social media. Additionally, I developed well-defined job descriptions and conducted thorough job evaluations based on specific performance criteria, regular coaching, and feedback processes to establish the right foundation for fostering development of a sales culture resulting in $26M in gross commission income. Next, I oversaw the design and functionality of both front and backend of company website and designed, implemented, and administered local and corporate education programs. Last, I performed essential accounting and finance functions, including analyzing profit and loss statements, minimizing expenses, and negotiating contracts.My Accomplishments included:• Successfully increasing the number of agents to 650 from 475 agents in two years.• Driving revenue from $14M GCI to $26M GCI in two years. Show less

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  Keller williams nyc

  Nov 2014 - Aug 2016

  Chief operating officer

  • Oversee the day to day operations for New York City's largest single Real Estate Market Center licensing over 600 independent contractors• Oversee Rental Department, Listings Department, Commercial Department & IT• Perform ongoing needs analysis for policies and procedures to make sure all are in accordance with Department of State guidelines and are best practices• Analyze leaderships roles and responsibilities to maximize efficiencies and streamline salary expenditures• Review and evaluate marketing systems insuring KWNYC is true to the Keller Williams brand and its requirements • Strategize with ownership on growth initiatives and develop an execution plan• Introduce and analyze possible acquisitions opportunities in accordance with growth objectives • Review profit and loss statements, analyze expenses and renegotiated contracts • Spearhead the company’s relocation efforts to its 36,000 sf. Bryant Park location & oversee the fit-out of its newest Tribeca Market Center• Implement alternative IT solutions and disaster recover• Design and implement an automated on boarding and termination software to expedite processes• Implement a new telecom solution Show less

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  Daniel gale sotheby's international realty

  Sept 2016 - Apr 2021

  Regional manager

  Responsible for overseeing the daily and long-term operations and expansion of multiple offices servicing the Smithtown and Brookhaven Townships. Drive revenue by cultivating a business acumen yielding an attraction of outside agents, while amplifying production from existing agents. Design and implement strategic marketing and individual business planning to expand the office and agent’s customer base. Analyze expenses and introduce cost savings alternatives, office and companywide.

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  Rise media inc

  Apr 2021 - now

  Chief operating officer