Experience

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  Courts mauritius ltd

  Oct 2010 - Apr 2011

  Marketing officer

  As part of a long term project, working directly with Marketing Managers and Top Managers, my role as Marketing Officer/Field Researcher helped in the business strategy; the process of systematic gathering, recording and analysing of data about customers. This was translated in questionnaire design, questionnaire analysis and report writing, focus group, face to face interviews, telephone interviews and qualitative research. This helped in the formulation of marketing strategies and marketing initiative towards corporate customers. Show less

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  Aapca mauritius

  Jun 2012 - Dec 2012

  Sales and marketing executive

  Being a support to the Marketing and Sales Manager, research and analyze market conditions and opportunities was one of my main duties, while mapping potential customers and following up with sales prospects. Working in the media industry helped me in acquiring invaluable knowledge and gave me opportunity to develop my writing skills, specifically writing up of publi-reportage for clients as well as managing events and products launches (new magazines), while developing customer database for same. Show less

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  Tbwa indian ocean

  Jan 2013 - Jan 2014

  Accounts executive

  Part of the Omnicom's Group, TBWA Worldwide, i worked for local agency as Account Executive. My main role was to build and maintain the client’s relation; this was the basis for good work, good vibes and a profitable collaboration between the agency and the client. Managing a portfolio of local and international clients, i was responsible for the operational follow-up, never letting the brand strategy out of sight. It was my task to make briefings run smoothly: 360 degrees campaigns varying in different media: print, radio, tv, online, brand activation and events. Show less

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  Magna carta reputation management consultants mauritius

  Jan 2014 - May 2021

  Developing agency's strategic practice. Reporting to Agency Manager, and working along with senior creative leadership in a highly collaborative and team- oriented environment with the aim of winning new business as well as managing the strategic marketing development for some of the most recognized brands in Mauritius (local and international brands). In addition, maintaining and growing agency's business and client base on an ongoing and project basis. Creating and maintaining relationships with existing and potential clients, developing strategic creative solutions and plans that best fit the agency and clients’ needs.Main responsibilities as account manager: part salesperson, part customer- service rep, i do whatever it takes to get the job done. I am the main liaison between the agency and its clients. Oversees the agency-client relationship, determining clients’ needs—what they’re looking to achieve short-term and long- term—and ensuring the agency delivers. Foster client relationships; work client service and studio teams to prepare campaigns & campaign materials, pitches, design marketing strategies and media proposals; handle client communications and write client reports; and communicate client agendas to other staff members. Monitoring budgets, spending and revenue, and explaining cost factors to clients. I manage clients in Telcom, IT, Techno, Finance and FMCG. Show less Magna Carta is a seasoned African consultancy that thinks globally and delivers full reputation management solutions to organisations and individuals that take their reputations seriously. In Mauritius since 2014, i joined the agency with a view to develop the business on the local market with main responsibilities to establish positive associations with the public and mass media on behalf of our clients. With a network of more than 15 African markets, I developed contacts to help clients in Africa. Managing a local and international client portfolio : i am used to devise communication strategies and project implementation to achieve clients'​ goals and ensure that business strategy is constantly reflected in the communications to position the client accordingly.Lead person on local and international accounts : Samsung, IBL (Aviation & Logistics), South African Airways, Banyan Tree Seychelles. Project lead for Thomson Reuteurs, The Africa Award for Entrepreneurship, The National Productivity Award 2014, Samsung flag product launches, ASPEN Global and LRMG SA as well as other ad hoc projects. Project head for #notopoverty, #mama, My Pledge to them and #NotJustAWoman for NGOs. 2 silver Awards at Africannes 2015 and nominated at African Excellence Awards 2015.Well-versed to marketing/communication strategies and all corporates collaterals: newsletters,brochures,websites,social media and digital strategy: SEO/SEM, SMM, Content & Inbound Marketing, with a specialisation in Brand reputation Strategy, Marketing Integration, Media Relations, Social Media & modern media.Founded in 1994, Magna Carta has since grown into one of Africa’s largest and most respected reputational management consultancies. Magna Carta is Ketchum's Exclusive affiliation in Africa and named Agenc of the year 2016 by Holmes Report. Show less

  • Head Strategist: Advertising, Digital & PR

    Jan 2017 - May 2021

  • Communication (PR & Digital) Specialist

    Jan 2014 - Jan 2017
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  Csi energy group

  Jun 2021 - now

  Leading the Group’s brand, creativity, and content efforts, aiming to authentically establish a purpose-driven brand across Africa. Collaborating with internal and external cross-functional partners, ensuring that the brand philosophy is reflected in every aspect of the Group’s activities. Additionally, overlooking the ESG (Environmental, Social, and Governance) efforts of the group, integrating sustainable practices and promoting corporate responsibility throughout the organization. Dedicated to developing marketing & PR campaigns that are impactful and culturally relevant. Repositioned brand message, launched new website, launched first ESG Report. Show less

  • Group Marketing & Communication Manager

    May 2023 - now

  • Group Brand & Content Manager

    Jun 2021 - May 2023
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  The introverts

  Jan 2025 - now

  Managing partner - brand strategy & creative

  We are The Introverts, a branding and creative consultancy for those who believe in the power of purpose over noise.Why “The Introverts”?Like introverts, we value introspection, depth, and authenticity. Our approach is thoughtful, deliberate, and focused on creating meaningful brands that resonate deeply.Our methodology: Not So QuietWe align your brand’s essence with cultural trends and impactful actions. It’s about more than branding, it’s about ensuring your purpose shines through every touchpoint.A collective without bordersWe’re a global collective of like-minded collaborators, freelancers, side-hustlers, and experts, united by the belief that creativity knows no boundaries. As at today, our collective is composed of talents from Mauritius, Kenya, Tanzania, South Africa and UK. Together, we bring diverse perspectives to deliver brands that matter. What we do:Brand StrategyBrand IdentityBrand ExperienceReach out at [email protected] Introverts is proud to be part of Endelevu Family Office, a private investment firm committed to sustainable ideas, transformative ventures, and Africa's brighter future. At Endelevu, sustainability lies at the core of every decision. The name, inspired by the Swahili word for 'sustainable,' embodies their dedication to creating enduring value across diverse sectors. With a portfolio that spans energy, real estate, and now brand and communications, Endelevu invests in ventures that align with purpose and potential, partnering with visionaries to drive positive change and build a more sustainable future for Africa. Show less