Experience

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  Providian financial

  Jan 1987 - Jan 1994

  Marketing manager

  • Planned and managed direct marketing promotions within Providian’s in-house advertising agency: defined advertising objectives and strategies to meet goals; developed job schedules and assigned creative team workloads; and coordinated activities between creative team and clients to ensure deadlines were met. Analyzed results and made recommendations for marketing strategy and product development. Responsible for the development of three of Providian’s largest revenue generating products of 1992: First Gold VISA, First Reserve VISA, and Custom VISA, generating over $44 MM. Managed development of collateral materials for various segments of bankcard and loan portfolios. • Responsible for all of Providian’s consumer and competitive research: conducted demographic/ credit profile analysis of customer base to aid in new product development and customer management; monitored competitors’ marketing strategies; and made regular written and oral presentations on developments and innovations in the bankcard industry. Show less

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  Tropical batiks and bali batik

  Jan 1994 - Jan 1995

  Retail store manager

  Managed two Balinese clothing import operations and boutique stores in Kailua-Kona, Hawaii. All batik designs, fabrics, and clothing were custom designed and manufactured in owner-operated small-scale factories in Bali. Worked with owners to create designs and clothing lines, place design and manufacturing orders, handle import business. Opened second location in Kona overseeing store site location selection, store design, sales staff recruitment and training. Managed both Kona stores: clothing design and ordering, managed import business, in-store stocking, pricing and merchandising; store sales and sales management; hiring and training. Trained staff and educated customers on Balinese batik design process: actively engaged customers by providing knowledge on fabric/design, features, and fit, and history of products. Oversaw all aspects of store performance through customer experience, customer satisfaction, sales management, operational and personnel functions, as well as store visual aesthetics and environment. Show less

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  Red sail sports

  Jan 1995 - Jan 1996

  Sales and marketing manager

  Designed corporate event and travel incentive marketing strategies for Hyatt’s international adventure outfitter. Worked with resort properties’ Catering and Sales Departments, meeting planners and Destination Management Companies to design and plan corporate incentive events; developed marketing coll¬ateral for resort property and corporate promotions, managed local and international PR; and developed telemarketing and direct mail promotions. Made sales presentations to travel industry executives, incentive groups and resort management promoting Red Sail Sports’ events and activities, led site inspections and fam trips, and participated in industry trade shows. Show less

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  Consumer financial service corporation

  Jan 1996 - Jan 1997

  Associate

  • Developed and implemented marketing programs using direct mail, telemarketing, and personal selling for leading financial institutions. Assignments involved strategy development, product design, market testing, and program implementation.

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  Carlson marketing group

  Jan 1998 - Jan 2000

  Events program manager

  • Planned and executed operations of CMG’s corporate incentive travel programs and events. Responsibilities included: working with corporate clients and internal team to develop program event specifications; managing program budgets; developing and managing registration process and registration team; coordinating VIP travel and room blocks, and supervising on-site activities.• Programs included: Citrix Systems iForum ’99 (2400 attendees in Orlando, FL); Citrix Systems Summit ’99 (1200 attendees in Tampa Bay, FL); Sun Microsystems/Netscape SF Event; Schwab Impact, and CMG SF Presidio Golf Tournament. Clients included: Sun Microsystems, Charles Schwab, Citrix Systems, Netscape, Freightliner, and The Pampered Chef. Show less

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  Mrm gould

  Jan 2000 - Jan 2003

  Account supervisor

  • Managed relationship marketing programs and advertising campaigns for the Charles Schwab account. Responsibilities included: writing integrated marketing plans and creative strategies utilizing direct mail, print, collateral and interactive media; developing and managing budgets and forecasts; working with agency creative team to keep programs on track and focused on strategy; presenting programs to clients; and analyzing program results. Supervised Account Executives and Account Coordinators.• Projects included: the development of an integrated marketing campaign for the Mutual Funds Group; a pioneering test of rich media email for the Active Trader Group; development of collateral for the new 529 College Savings Plan for the Retirement Products Group; creation of direct mail programs for Schwab Private Client Services; coordination of multi-channel, multi-market campaigns which encouraged Schwab customers to adopt ‘self-service’ channels to manage their accounts; and the management of Schwab’s newsletter delivered to all clients with their monthly statements. Show less

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  Bella celebrations

  Jan 2003 - now

  Owner/event director, designer and producer

  • Owner and director of professional special event consultation business: generate sales leads; write proposals and contracts; research potential event locations and evaluate alternatives; create and manage event budgets and planning timelines; create and advise on event design; make vendor referrals and handle contract negotiations; manage all production; prepare event timelines, event specifications, and floor plans; coordinate event activities with client, event team and vendors. Manage company advertising and marketing budgets and decisions. Demonstrated ability to juggle competing deadlines and manage shifting priorities and schedules.• Types of events planned include weddings, social events, corporate and non-profit fundraisers, galas, and auctions throughout the Napa/Sonoma Wine Country, San Francisco, and North Bay. Clients have included Breast Cancer Action, Fisher Investments, the California State Parks Foundation, To Celebrate Life Breast Cancer Organization, Marin Center for Independent Living, McCann Erickson, Roche Molecular, Marin Community Foundation, Western Union, Mill Valley Chamber of Commerce, Town of Ross, and numerous private individuals. Types of venues worked include museums, galleries, wineries, theaters, hotels and resorts, conference centers, private clubs, private residences, estates and yachts, nightclubs and fine-dining restaurants. Show less

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  All seasons catering

  Jan 2004 - Jan 2013

  Vp sales and marketing, event manager

  All Seasons Catering is a premier, full service catering company that has been serving Marin County and the Bay Area for over 20 years.• Managed sales and production: created marketing programs and activities to serve and grow existing business: fielded calls and emails from potential clients; wrote proposals and contracts; coordinated client meetings and tastings; worked with Chef on menu creation; advised on event design; coordinated walkthroughs at venues; managed rental orders; created timelines, set up specs and floor plans; and managed events on-site.• Managed the redesign of the All Seasons’ website, attended association meetings and industry events to promote All Seasons business. Successfully led All Seasons Catering into a more upscale market with wider geographical reach. Show less

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  Sunflower wellness

  Sept 2016 - Jan 2018

  Cancer exercise instructor

  • Sunflower Wellness Cancer Exercise Instructor for classes at Bay Club Courtside in partnership with the Stanford Cancer Supportive Care Program. Designed and taught Strength and Conditioning classes specifically tailored for people living with cancer in all stages of treatment and recovery: classes include Pilates-based mat exercises to work on core strength and stability, weights, exercise balls, rollers, bands, BOSU and body weight as tools to enhance range of motion, flexibility, balance and muscular strength. • Sunflower Wellness is a non-profit organization empowering people living with cancer to find strength and support through exercise. Our mission is to make exercise part of the standard of care for cancer. We are committed to using the latest cancer and fitness research to set standards in our field. Our programs promote healing and a sense of well-being while helping our clients gain control through their recovery process. Sunflower Wellness understands every person is different and offers custom-tailored programs to meet their needs, infusing a unique warmth into all our work. Programs are currently located in San Francisco, Marin, and the South Bay, and will continue to expand throughout the Bay Area. Show less

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  Tse promotions & staffing

  Aug 2018 - Dec 2020

  Event registration manager

  Onsite event and registration manager for Fisher Investment Groups High-Value Client Educational forums, workshops, conferences and client appreciation events: event registration setup; venue setup with Fisher Investments Client Programs staff and venue; manage TSE onsite staff; greet Fisher clients and manage registration process; reconcile post-event registration. Serve as liaison between Fisher Investments Client Programs staff, venue and TSE staffing agency. Provide venue and registration reports to remote TSE staff prior, during and post event. Show less