
Lauren Sprinkle
Event Planning Intern

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About me
Program Manager / Culture & Communications Insights / Southwest Airlines
Education

Western Washington University
2006 - 2008Bachelor of Arts (B.A.) Humanities and social sciencesConcentration in Communication and Psychology

University of Nevada-Las Vegas
2005 - 2006Bachelor of Arts (B.A.) Interior Architecture
Experience

Big Brothers Big Sisters of America
Apr 2008 - Jun 2008Event Planning InternEvent planning/fund Development; advertising and executing events, raising money for organization events, created event invitations and other event marketing

Blue Shore Grill Restaurant Group
Oct 2008 - Jul 2011Lead Event Bartender and ServerHead bartender and server and lead for events, responsible for guests’ total experience with complete knowledge of all menu items. Exceeding guests expectations at all costs.

Blue Shore Grill Restaurant Group
Nov 2011 - Aug 2014Director of EventsMet and exceeded sales goals by 120% in 1st year and continued to exceed sales goals annually; hold every sales record as Director. Worked in conjunction with the Marriott Hotel Staff and Events Team to cross sell and execute events on the 1,000 room property. Handled all aspects of events from inquiry, estimate and contract execution, billing and accounting, BEO’s, floor plans, decor, and training and scheduling of event staff. Developed and held multiple relationships with all area hotels and marina/yacht concierges, vendors, and other area event planners. Show less

Avalon Hotel Beverly Hills
Oct 2014 - Mar 2015Special Events Sales Manager - Viceroy HotelsResponsible for achieving the hotel’s events and catering revenue goals with events such as social, corporate meetings, photo shoots, filming, and press. Created BEO’s to outline all group and event details; remade all event templates and catering packages for hotel. Participated in daily business review meetings, pre-con/post con meetings, SSA, training and other catering sales related meetings. Attended local networking events weekly, member of the Beverly Hills chamber of commerce.

CITRUS Hospitality Management
Mar 2015 - Jul 2015Special Events Manager - Perch LAFocus to drive revenue reaching and exceeding sales goals, ensure smooth execution of all special events. Guide event clients through planning and contract processes. Work with Executive Chef to create customized menus, coordinate the flow of each event logistically, and follow up with every client to gauge feedback and satisfaction.Responding to inquiries, making sales calls, creating proposals, negotiating contracts and processing deposits, and prospecting new leads.Site tours of sellable spaces, staff scheduling for events, training staff in Special Events service structure, conducting BEO meetings, ensuring a uniform understanding of the plan and client expectations Analyzing comp sets; working to stay current and competitive in the market; contributing to marketing efforts as DOS sees fit. CITRUS Hospitality Management is a Downtown LA based hospitality management company, with the most well known venues being Perch and Mrs. Fish. A young, ambitious company on an upward trajectory with the sky as the limit! Show less

Tower Club of Dallas
Dec 2015 - Sept 2016Director of Private Events - ClubCorpDepartment head responsible for selling, planning and coordinating all aspects of events held at the Club. Prepared game plans for achieving budgeted sales quotas; $2.5 million annual sales. Focused on fostering relationships with members, prospects as to maintain a catalogue of repeat and unique business. Promoted the Club locally via networking events and other industry events. Conducted regular comp. sets to stay within market value and on trend. Worked closely with the Management team to exceed client expectations. Show less

Southwest Airlines
Sept 2016 - now• Analyst and Program Manager for Team of 12, owning intake process for requests and Team’s projects and capacity. Acting in PM role as of October 2023, analyst role as of April 2022• Developed processes for merging Teams and tracking projects.• Uses a multitude of programs to best understand what drives employee satisfaction, vital to Company’s overall success and maximizing profit – mainly survey platforms.• Works cross functionally on major projects, reaching up to the Executive Office. • Identifies problems, performs root cause analysis, investigates information, performs impact analysis, and executes plans to develop solutions. Show less • Program Manager for multiple companywide, national, employee facing events, ranging from intimate recognition experiences to large multitier events (100 – 10,000 in attendance).• Created and managed best practices (SOPs) for event team, SOW for vendors and agencies, and by-the-minute run of show’s including Executive Leadership and CEO.• Managed: multimillion dollar annual team budget, typically $6M. Continually coming in or under budget within 3-5%. Ownership of registration, food and beverage, site surveys, RFP and contract process, organizing entertainment/activities, creating graphics campaign, staffing, content strategy and comms plan, survey creation, analysed metrics.• Most notably: Herb Kelleher Celebration of Live, Rally Expo, Anniversary Banquet and Gala, and President’s Award Celebration. Show less
Insights Analyst and Program Manager - Culture & Communication
Mar 2022 - nowEvent Specialist | Program Manager - Culture and Communication
Sept 2016 - Mar 2022
Licenses & Certifications

Lean Six Sigma Yellow Belt (ICYB)
Southwest AirlinesSept 2019
Volunteer Experience
Driver
Issued by Meals on Wheels America
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