
Matt C.
Associate Creative Director

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About me
Associate Creative Director at Mower
Education

Saint Bonaventure University
1999 - 2001Bachelor of Arts (B.A.)
Onondaga Community College
1997 - 1998
Experience

Mower Agency
Apr 2006 - nowAssociate Creative DirectorAs a senior-level creative, I strategize, concept and develop campaigns across a vast spectrum of industries, including energy, transportation, building and construction, financial services, and healthcare.
Licenses & Certifications
- View certificate

Artificial Intelligence Foundations: Thinking Machines
LinkedInJan 2024 - View certificate

Fundamentals of Digital Marketing
GoogleMay 2019 
Online Marketing Certified Professional
Market MotiveSept 2014- View certificate

AI Challenges and Opportunities for Leadership
LinkedInOct 2023 - View certificate

Fair and Effective Interviewing for Diversity and Inclusion
LinkedInOct 2023
Honors & Awards
- Awarded to Matt C.Global ACE Award, Best Integrated Marketing Campaign Under $250k Budget ANA Business Marketing Jun 2021 Like every other city and town in America, COVID changed everything. Downtown Syracuse came to Mower looking for ways to get people back out to their favorite restaurants, shops, museums and theaters. We also knew that the local business community was more than ready to welcome them back—safely and responsibly. So, we partnered with the Downtown Committee and a group of local leaders to get the word out that Syracuse was back open for business. Together, we decided it was time to Put the “U”… Show more Like every other city and town in America, COVID changed everything. Downtown Syracuse came to Mower looking for ways to get people back out to their favorite restaurants, shops, museums and theaters. We also knew that the local business community was more than ready to welcome them back—safely and responsibly. So, we partnered with the Downtown Committee and a group of local leaders to get the word out that Syracuse was back open for business. Together, we decided it was time to Put the “U” Back in Syracuse with a fully integrated campaign to help get people back downtown. Show less
- Awarded to Matt C.First Place at Utility Communicators International Conference Utility Communicators International Better Communications Competition Jun 2019 FirstEnergy's Brighter Future campaign won both the Television Ad/Online Video Image/Branding category and the Complete Campaign Image/Branding category. The campaign features a group of FirstEnergy employees and parallels their life experiences with their work experience at FirstEnergy.
- Awarded to Matt C.Multichannel Lead Generation B2 Award Masters of Marketing Jun 2019 Content creator for “50 Days of Data” campaign, which won a B2 Award. The campaign, produced for Mower’s rebrand during its 50th anniversary, was presented at the 2019 Masters of B2B Marketing Conference.
- Awarded to Matt C.Creative Summit Award Summit International Awards Jun 2017 One of more than 5,000 submissions from 24 countries, FirstEnergy’s “The Switch is On” campaign – concepted and executed by Mower – won the Silver Award in the integrated campaign, consumer category.
- Awarded to Matt C.Community Relations Campaign of the Year PRWeek Mar 2015 Part of the concepting team that created "Painkillers Kill" - BlueCross BlueShield of Western New York's multi-media crusade against the prescription painkiller addiction and abuse epidemic.
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