Justin Underhill

Experience

• 

  Neapolitan Digital

  Aug 2010 - Oct 2015

  Wordpress Web Designer & Developer | Crafting Digital Excellence

  Role Overview:Focused on creating and maintaining visually appealing, highly functional websites tailored to client specifications.Key Responsibilities:Full-Stack Development:Managed all aspects of website development, including both front-end and back-end tasks like theme and plugin implementation, site integration, and security management.Client Interaction:Collaborated directly with clients to understand their design and functionality needs, ensuring their vision was accurately translated into the website.Front-End Design:Crafted engaging and responsive website designs, prioritizing aesthetic appeal and user experience.Architecture Development:Built robust website architectures that supported intuitive navigation and user interaction.Back-End Management:Handled server and database integration, ensuring smooth operation and performance of websites.WordPress Customization:Created custom WordPress themes and plugins to meet unique client needs and enhance site functionality.Quality Assurance and Troubleshooting:Performed detailed website performance testing and resolved issues to maintain an optimal user experience.Client Education:Provided training to clients on managing their WordPress sites, empowering them to make updates and modifications.Ongoing Monitoring:Monitored live websites to apply necessary updates and optimizations, ensuring sustained site performance and security. Show less

• 

  Straight Twisted

  Nov 2015 - Oct 2016

  Senior Developer | Software Development Leader

  Role Overview:Led the development team in executing software projects, ensuring compliance with company standards and timely delivery.Key Responsibilities:Technology Leadership:Stayed abreast of emerging technologies, guiding the development team in adopting new trends to enhance skills and capabilities.Creative Problem Solving:Collaborated with team members to ideate and implement innovative solutions, effectively addressing project requirements.Full-Stack Development Expertise:Directed both front-end and back-end development, demonstrating proficiency in HTML, JavaScript, PHP, and CSS.Deadline Management:Managed project timelines under pressure, maintaining team focus and productivity during tight deadlines.Stakeholder Collaboration:Engaged with clients and internal stakeholders, ensuring clear communication and alignment with project goals.Project Leadership and Task Delegation:Oversaw project management tasks, delegating responsibilities to optimize team workflow and project outcomes.Quality Assurance:Ensured the highest quality of development work, rigorously overseeing all stages of project execution. Show less

• 

  Neapolitan Digital

  Oct 2016 - Sept 2017

  Digital Lead

  Key Responsibilities:Data Analysis and Insight Generation:Analyzed multi-channel data and customer behavior to provide actionable insights and recommendations for digital strategy improvements.Operational Process Alignment:Collaborated with Data Analysts to align digital service enhancements with operational needs and customer expectations for seamless integration.Project Scope and Baseline Management:Designed project scopes and established baselines to predict impacts on services and guide strategic decisions.Continuous Improvement Management:Led the ongoing assessment and refinement of digital customer experiences, ensuring sustained enhancement of service quality.Channel Strategy Assessment:Reviewed and optimized digital channel strategies by comparing with emerging technologies and industry best practices.Innovation Leadership:Advocated for and implemented innovative ideas within the organization, fostering a culture of continuous improvement and adaptive strategies.Benchmarking and Competitive Analysis:Performed benchmarking against industry standards to maintain competitive digital services.Customer Persona Development:Crafted and updated customer personas to support personalized and effective omni-channel marketing strategies.Collaboration with Stakeholders:Managed relationships with product and content teams, adapting quickly to changes and new requirements.Customer Engagement Strategies:Directed proactive communications, enhancing customer interactions and promoting positive behavioral shifts across digital channels. Show less

• 

  BPD Advertising

  Sept 2017 - Apr 2018

  Social Media Strategist | Brand Awareness & Marketing Maven

  Objective:To plan, implement, and oversee the company’s social media strategy, enhancing brand awareness, bolstering marketing efforts, and boosting sales.Key Responsibilities:Strategy Development and Execution:Crafted and executed a comprehensive social media strategy, ensuring alignment with the company’s goals and objectives.KPI Management:Established and monitored key performance indicators to evaluate and guide social media campaign success.Content Oversight:Managed the creation of engaging and visually appealing social media content, collaborating with copywriters and designers to optimize information delivery.Performance Measurement:Applied robust analytics to assess and report on the effectiveness of social media campaigns, aiding strategic decision-making.Innovation and Adaptation:Stayed updated on the latest social media trends and technologies, incorporating new tools and practices to enhance marketing strategies.SEO and Analytics:Utilized various social media and SEO tools to improve content visibility and engagement, continuously optimizing strategies based on data insights.Collaborative Efforts:Worked closely with the Marketing, Sales, and Product Development teams to ensure a unified approach to corporate goals.Networking and Influence:Engaged with industry influencers and professionals to expand brand presence and credibility across social platforms.Leadership and Team Development:Directed team recruitment and training initiatives, creating a dynamic and supportive work environment, and enhancing team skills and performance. Show less

• 

  Red September

  May 2018 - May 2018

  Digital Project Specialist | Strategic Insights & Campaign Optimization

  Focused on analyzing campaign results to identify patterns and trends that improve the efficiency and usability of company products and services.Key Responsibilities:Multichannel Campaign Execution:Led advertising campaigns across search engines, social media, and mobile platforms, ensuring a unified and targeted marketing approach.Cross-Departmental Collaboration:Worked closely with various departments to ensure that advertising efforts aligned with the company’s sales and lead generation goals.Conversion Tracking and Management:Designed and managed conversion tracking systems, like Google Analytics, to assess campaign impact and guide strategic improvements.Data Analysis and Reporting:Conducted thorough analyses of customer data to pinpoint potential leads and optimize future marketing strategies. Prepared detailed reports to track progress and inform decision-making.Strategic Online Marketing:Developed strategies with team members to boost website traffic and sales, focusing on a coordinated approach to strengthen the online presence. Show less

• 

  SearchKings™ Africa

  Jun 2018 - Nov 2018

  Google Ads Specialist | ROI Optimization Strategist

  Focused on optimizing Google Ads accounts to maximize efficiency and return on investment (ROI).Key Responsibilities:Campaign Management:Oversaw all aspects of Google Ad campaigns, from conception to execution, ensuring comprehensive management and alignment with business objectives.Campaign Design and Optimization:Designed and refined ad campaigns, including paid search landing pages, to meet strategic goals and improve ad performance.Data Analysis:Performed detailed analyses of ad campaigns using data-driven insights to enhance effectiveness and ROI.Online Marketing Integration:Leveraged Google Ads across various digital marketing initiatives, aligning with broader marketing strategies.PPC Management:Analyzed and fine-tuned pay-per-click campaigns to achieve superior ROI, focusing on strategic improvements and cost-efficiency.Display Campaigns Across Devices:Managed and optimized display advertising across different devices, customizing approaches for targeted results.PPC Strategy Development:Developed and implemented PPC strategies to increase online visibility and strengthen digital presence. Show less

• 

  Xynaty

  Nov 2018 - Oct 2021

  Customer Relationship Project Manager | Global Market Expert

  Developed and managed key client relationships across UK, Australia, Canada, and the US, crafting tailored business solutions that fostered long-term client satisfaction.Implemented effective client engagement strategies, directly contributing to company's revenue growth through strategic upselling and cross-selling.

• 

  Kadraa Recruitment

  Jan 2022 - Mar 2022

  Digital & Tech Consultant

  Led technical workshops and defined candidate requirements for web development positions.Trained junior team members, enhancing recruitment strategies and candidate selection processes.

• 

  Wetpaint

  May 2022 - Jul 2022

  Project Manager | Reporting & Implementation Specialist

  Ensured accuracy and thoroughness in project reporting, taking swift actions to address discrepancies.Developed and delivered training on new systems, facilitating smooth technological transitions.

• 

  Bottomline SA

  Aug 2022 - Mar 2023

  Project Manager | Strategic Digital Transformation

  Managed end-to-end project oversight, transitioning operations into the digital realm with precise budgeting and scheduling.Enhanced stakeholder communication, ensuring continuous alignment throughout the project phases.Conducted market research to keep ahead of industry trends and integrated findings to maintain a competitive edge.

• 

  Merchants

  Apr 2023 - now

  IT Project Manager

  Directed the full project lifecycle, ensuring strategic alignment and delivering within budget and timelines.Championed hybrid frameworks, enhancing team adaptability and project efficiency.Cultivated client partnerships, consistently exceeding project objectives and expectations.Led cross-functional teams, fostering collaboration between development, marketing, and senior management to ensure cohesive project execution