
Wea Loon Ong

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About me
Ecommerce Expert / Growth Marketer / Operation
Education

國立政治大學
2007 - 2012Bachelor's degree Business Administration
Experience

Intel Corporation
Jul 2010 - Jun 20131. Focus on enterprise customer developing, relation maintaining throught out phone and helping to find solutions for customers' needs. 2. Due to the regular interaction with clients, fully understanding about thier needs and the problems they face are possessed. 3. Rich experience in communication and consultation with clients about the issue, analyzing the problem, and provide the right and suitable products for them to create a win-win solution. 4. Co-work with the OEM/ODM sites, distributors, and resellers closely together in order to solve customer problems. Main achievements:1. Built the standard and complete process, define job content, effectiveness analysis within 6 months.2. Succeed in achieving near 300 business linkages, 70 companies grouped in the key accounts, and getting about 20 cases of design win. Show less 1. Content Creation: eDM material localization, brainstormed and made up the content for sale tools, Create the demo content for all events2. System Level Debug and Testing: Using the benchmark tools to do the systems performance test and compare, doing the new product features test and show how to configure it3. Channel Program Execution: Join and execute many programs every quarter, manage the quarterly project as the PM4. Competitive Analysis and developed competitive strategy5. Product and Technical Supported 6. Lead Campus Project: As supervisor of Campus Ambassador Main achievements:1. Have Developed and localized about 80 eDMs in total during this term.2. Have Participated in Intel Channel Conference about 4 times, and been responsible for the demo operation during the presentations.3. Organized numerous events for campus, power user, media, and channel partner, and served as a speaker Show less
Online Sales Account Manager
Jan 2013 - Jun 2013Channel Technical Marketing Specialist
Apr 2011 - Dec 2012Marketing Intern
Jul 2010 - Jun 2011

MSI
Aug 2013 - Apr 2014Product Marketing Specialist1. Responsible for product marketing of all Motherboard products. Co-work with Product Marketing team(HQ), Southeast Asia , and China Sales and Marketing team.2. Coordinate and assist in the development of marketing strategy and planning in China.3. Develop and localize the materials for sales and marketing, such as sales kit, info kit, datasheet, etc.4. Organize and host Internal and external trainings for Sales / Marketing / Media / Distributor / Dealer. 5. Responsible for doing regular competitor analysis about motherboard. Main achievements:1. Support overcloking and gaming competitions in Taiwan and China.2. Served as the training instructor in China and Phillipines Distributor / Dealer / Power User events. (The attendance was about 100 audiences per session.)3. I had been developed many useful materials for global Sales/ Marketing team to use. Show less

Team Group Inc.
Jun 2014 - Apr 2016Product Management & Marketing Specialist1. Mobile accessories project implementation and management.2. Market research and analysis. 3. Schedule control for product development.4. Marketing campaign planning and execution 5. Handle departments administrative work Main achievements:1. Plan exclusive entry into the wireless charging experience area of the 2014 Taipei Computer Application Show, which increases more than 100% of followers in the official Facebook fan group, and get more than 1,000 feedback. 2. Independently write the copy of the product design and win first "Taiwan Excellence Award" and "Taiwan Golden Pin Design Award" for company. Show less

Citiesocial
May 2016 - Jul 2020Digital Marketing & Operation Specialist1. Control the global annual advertising budget of more than NT$ 25M, and the monthly average ROAS is more than 5, 67% above the target. 2. Establish a User Journey Map and program of membership rating, and with automated marketing mechanism. The message of average open rate and click rate are about 20% and 30%.3. In charge of 20 crowdfunding projects which are worth more than NT$ 25M and control cost per lead (CPL) around NT$8-20.4. Review and launch new advertising strategy to break the bottleneck of advertising performance (ROAS), and also optimize the CTR from 4% to over 8%. 5. Import MarTech tools on the website, and successfully increase the conversion rate of purchase nearly 30%. 6. Lead first session of online anniversary event, and successfully increase the average daily sales nearly 400%.7. Expand overseas business of Citiesocial to Hong Kong, Singapore, and Malaysia. Generate 15% of growth revenue within 3 months by establishing cross-border website, operation of business entity, formulation and execution of marketing strategies, and flow of payment and logistics management.8. Reduce the delay rate of shipping from 15.81% to 6.52% by daily maintenance, reviewing and improving process of international procurement and shipping.9. Launch installment of credit card and increase the Average Order Value (AOV) nearly 10%, which is 75% higher than other payment methods. Show less

英商克雷達投資有限公司台灣分公司
Aug 2020 - Oct 2020Product & Operation Manager at Taobao Taiwan1. Plan and implement paid-for and non-paid advertising program for strategy of Taobao Taiwan APP and successfully control the Cost Per Install (CPI) between NT$ 10-30 and Cost Per Order (CPO) between NT$ 100-150.2. Efficiently track data and optimize key indicators to achieve goals.3. Conduct cross-departmental communication, smoothly integrate the drainage to products and improve the user experience.

中租迪和股份有限公司
Jan 2021 - Sept 20211. From zero to one build an e-commerce platform that helps business owners sell through websites, Facebook, Instagram, WhatsApp, etc..2. Define specification of the platform, write PRD, draw wireframe, build prototype.3. Collaborate with developers, designers, payment gateway partners, delivery partners, and other teams. 1. From zero to one build an e-commerce platform that helps business owners sell through websites, Facebook, Instagram, WhatsApp, etc..2. Define specification of the platform, write PRD, draw wireframe, build prototype.3. Collaborate with developers, designers, payment gateway partners, delivery partners, and other teams.
Ecommerce Product Consultant
Apr 2021 - Sept 2021Ecommerce Product Manager
Jan 2021 - Mar 2021

Sunta Commerce Sdn. Bhd.
Mar 2021 - May 2023Growth Marketing Lead1. Led 4 teams and managed a total of 7 team members.2. Successfully led 5 start-up e-commerce brands, achieving a sales growth exceeding 500%.3. Oversaw a new crowdfunding project, securing over 4,000 leads with a CPL of approximately NT$8, and generated more than NT$500,000 within three weeks.4. Developed innovative sales models, such as live streaming e-commerce, achieving NT$400,000 in a single live stream event.5. Established two new e-commerce businesses from the ground up, encompassing brand building, product sourcing and procurement, website development, sales, and marketing. Show less

YUYU Active Wear Co., Ltd.
May 2023 - Apr 2024Chief Operating Officer1. Independently built and optimized three e-commerce websites, increasing conversion, engagement, and session duration by 15-20%.2. Developed an SEO framework, boosting keyword exposure on search engines by over 900%.3. Improved shipping efficiency, cutting delivery time to 1-2 days with a 95% on-time rate.4. Launched a physical store and e-commerce site in Malaysia, establishing localized operations.5. Achieved a ROAS of approximately 6.3, demonstrating high advertising effectiveness. Show less
Licenses & Certifications
- View certificate

Google Analytics (分析) 個人認證
谷歌May 2022 - View certificate

Google Ads 多媒體廣告認證
谷歌May 2022 - View certificate

Google Ads 搜尋廣告認證
谷歌May 2022
Languages
- maMandarin
- caCantonese
- maMalay
- enEnglish
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