Alexandra Shkarupa

Experience

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  Boston Consulting Group (BCG)

  Jul 2018 - Sept 2018

  Case support

  • Electrical Power Industry:o Performed analysis of organizational structure and a span of controlo Gathered information and prepared evaluation of the main industry’s indicators of severalpower stations based on the daily statements for 3 years• Environmental management industry:o Prepared benchmarking analysis of the global environmental authorities and wastemanagement companieso Analyzed Russian waste management market

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  Assistant Army

  Apr 2020 - Jun 2020

  Research Assistant

  Assistant Army is a startup company that helps international businesses save time.

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  Gym Flow

  Jul 2020 - Jan 2021

  Founder, cross functional manager

  • Built a brand concept reflected in the visual design elements such as logo and packaging, landing page, social networks (Instagram, tiktok) and ad creatives content• Launched digital marketing campaigns via Yandex Direct and Facebook Ads and influencer marketingcampaigns implementing tools to increase conversion rate and sales such as lead magnet and sales script• Developed company’s business process from inventory management to search of suppliers and partners, customer service and pricing strategy generating 51% gross margin• Increased sales by 31% through word-of-mouth marketing creating a positive customer experience Show less

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  OZON.ru

  Apr 2021 - Jul 2023

  • Researched and drew complex diagrams in Miro including seller journey map and full internal logistic process for the new market with internal systems processes involved• Analyzed and prepared business requirements to improve seller experience by adapting seller accountinterface to local peculiarities and changing articles in the knowledge base• Prepared presentations for strategic committee, logistics weekly report, new market target models presented to the local government representatives Show less

  • Business Analyst

    Apr 2022 - Jul 2023

  • Junior Business Analyst

    Oct 2021 - Mar 2022

  • Intern

    Apr 2021 - Sept 2021
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  Freelance

  Nov 2022 - Sept 2023

  UX/UI Designer

  1) Wordify, AI writing assistant startup: researching, wireframing and designing website and landing.2) Passby, digital loyalty program startup: designing MVP from ideation through research to first release.

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  МТС

  Aug 2023 - Aug 2023

  Product Designer intern
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  Cloud.ru

  Sept 2023 - Dec 2023

  Product Designer

  Cloud IaaS/Paas and Machine learning services provider.- Was responsible for 7 data base products in Evolution cloud platform.- Analyzed and created 5 new features, passed the requirements to development team and reviewd their work.- Reviewed 8 products after development.- Conducted research, designed and submitted a virtual machine console for development.- Contributed to a Design System: developed existing components and created new ones, developed new UX-patterns.

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  Promsvyazbank

  Feb 2024 - now

  Product Designer