Michael Hebsgaard

Michael Hebsgaard

Followers of Michael Hebsgaard2000 followers
location of Michael HebsgaardCopenhagen, Capital Region of Denmark, Denmark

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  • Timeline

  • About me

    Senior Digital & Client Director at Wavemaker Denmark

  • Education

    • Aarhus University

      2013 - 2015
      Master of Science (MSc) Marketing
    • San Diego State University-California State University

      2014 - 2014
      Semester abroad Marketing

      Strategic Brand ManagementGlobal Supply Chain ManagementEntreprenuershipInternational Marketing

    • Erhvervsakademi Aarhus / Business Academy Aarhus

      2009 - 2011
      AP Marketing Management
    • Aarhus University

      2012 - 2013
      Bachelor's degree Economics and Business Administration
  • Experience

    • JUST EAT

      Oct 2011 - Aug 2014

      Responsible for the customer care department including:- Operations at all time- Budgeting- KPIs and general performance- Recruiting fulltime and part time employees- Work scheduling for fulltime and part time employees- Social media communication and customer service- Projects including presentations, optimizations and evaluation

      • Team Leader

        Jan 2014 - Aug 2014
      • Supervisor

        Jan 2013 - Jan 2014
      • Customer Care Agent

        Oct 2011 - Jan 2013
    • Nykredit

      Feb 2015 - Dec 2015
      Sales Consultant

      Responsible for my own customer portfolio including:- Advise customers on insurance policies- Arrange insurance policies for new customers- Handle accepted insurance policies- Retain existing customers

    • Dentsu Aegis Network

      Dec 2015 - Apr 2018
      Digital Campaign & Account Manager

      Responsible for executing digital campaigns for Carat and Vizeum (now Dentsu X). Helped a broad variety of national and global brands such as BMW, Red Bull, Norwegian, FitnessDK, Ferreo, Taffel, Telia, Adidas, Spies, Opel and Playstation.Experienced in:- Media planning (across display, social, search and video). - Tracking- Setting up campaigns using various digital tools as Adform, DCM, AdWords, Business Manager, AudienceReport, Marathon.- Data processing for evaluation purposes- Consulting in campaign improvement- Campaign monitoring and optimization Show less

    • Wavemaker Denmark

      May 2018 - now

      Responsible for developing Wavemakers digital offerings and client phasing competencies. Consulting large client accounts (e.g. L'Oréal & Telia) Responsible for large client accounts helping them achieve their marketing goals through consulting, campaigning, media strategy, digital strategy, marketing tech and marketing optimization.Experienced in:- C-level consultancy- Futureproof client and digital development- Marketing strategy (across media, tech, content and data)- Client satisfaction and P&L- Team leadership- Digital transformation Responsible for both national and international client accounts within different sectors.The most remarkable ones are Santander, Københavns ZOO, DOT, L'Oréal, Colgate, Business Danmark and NETS.Experienced in:- Client and digital development- Media and digital strategy (both campaign and yearly)- Client satisfaction and P&L- C-level consulting- Digital transformation- Client team leadership

      • Senior Client & Digital Director

        Apr 2022 - now
      • Digital Director

        Jun 2021 - Apr 2022
      • Senior Digital Manager

        Oct 2020 - May 2021
      • Digital Manager

        May 2018 - Sept 2020
  • Licenses & Certifications

    • DoubleClick Campaign Manager Programme

      Google
      Aug 2017
    • Sponsored Ads certification

      Amazon
      Mar 2021
    • Advanced Google Analytics

      Google
      Oct 2020
    • Youtube Ambassadour Progamme

      YouTube
      Jan 2021