Subhash Bose

Experience

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  Continuum Soft

  Jun 2004 - Aug 2005

  Online Marketing Executive

  Affiliate marketer for Amazon.com to sell books, Link building, Articles posting, Content re-distribution, word press installations, cron jobs installations, os commerce, html & php modifications, building websites through website builders like nich portal etc.,

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  Nimble Technologies

  Oct 2005 - Oct 2007

  Team Lead

  • Conducting Primary Keyword research and analysis • Site Analysis• Competitor Analysis• Unique Meta Tags Creation• Header, Alt tags, content optimization and Internal Linking Structure • Creation of customized robots.txt, error page creation, static & xml sitemaps, rdf files• Verifying websites in Search Engine’s Webmaster Tools• Performing SEO Audit and preparing On-going implementations and suggestions. • Synchronize Rankings-Traffic-Sales. • Coordinate with cross teams to get the SEO changes implemented• Managing PPC Campaign in Google, Yahoo & MSN• Running the Ad-campaigns on search engines including Google Ad Words, Yahoo Search Market, MSN Ad Center ◦ Extensive keyword research and manipulating them for exact, phrase, broad matches according to the industry vertical and trend. ◦ Creating a logical account structure incorporating keywords, ad-copy etc. along with the requisite budget for the campaigns. ◦ Writing and testing ads as per industrial requirements and focus on targeted audience. ◦ Optimizing landing pages with Ad-copy for high conversion rates. ◦ Regular Bid Management in order to attain an optimal cost per conversion. ◦ Keep up to date with latest technology and trends happening in the PPC world. ◦ Monitoring and increasing the ROI and conversion rate for the Ads. Show less

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  LYCOS

  Nov 2007 - May 2011

  Lead - Organic Search / Paid Search

  Search Engine Optimization:Analytical review of traffic flow and improve the site further for the targeted audience. Creating and implementing On-Page SEO strategies like• Conducting Initial Site analysis & Business Analysis• Competitor Analysis• Keyword Research Analysis• Unique Meta Tags Creation• Header, Alt tags, content optimization and Internal Linking Structure • Creation of customized robots.txt, error page, static & xml sitemaps, rdf files• Verifying websites in Search Engine’s Webmaster Tools• Performing SEO Audit and preparing On-going implementations and suggestions. • Synchronize Rankings-Traffic-Sales. • Coordinate with cross teams to get the SEO changes implementedSocial Media Marketing:• Creating profiles in Social Networking sites• Promoting Social Media pages like facebook, twitter, myspcae etc.,• Managing PPC campaign in Facebook• Social Bookmarking• Local maps optimization/promotion• Writing reviews on client local business listings• Promoting in Google & Yahoo groups• Participating Yahoo answersSEO/SEM Proposals:• Writing SEO/SEM proposals• Website Business Analysis• Deriving the strategy• Recommendations and Deliverables• Preparing Project Implementation planCase studies• Preparing Case studies• Root cause analysis of the website (In case of drop in rankings/traffic)• Preparing plan for next phases for client renewal Research and Analysis• Looking at the best traffic generations methods and adopting in current/future projects• Looking at the best methods to increase the online/brand visibility• Adopting latest SMM activities Show less

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  Suneratech

  Mar 2011 - Dec 2011

  Head - Digital Marketing

  Head - Digital MarketingUsed to handle all kind of communication between sunera and external world. Apart from this Search Engine Marketing (SME), Search Engine Optimization (SEO), Social Media Marketing (SMO), Social Media Marketing (SMM), Lead Genration & Corporate Communication.

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  Neha Pet Boarding

  Nov 2011 - now

  Founder and Owner

  Neha Pet boarding is dedicated to providing boarding services to all pets (Exclusive boarding service to Dogs, Cats, Rabbits, Birds, and Other PETS too). Till now boarded more than 1000 pets and counting. You can find more information here www.nehapetboarding.com

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  Naipunya Sourcing Private Limited

  Jan 2012 - Aug 2014

  Head - Search Marketing

  At Naipunya Sourcing Pvt Ltd, Working as Head - Search Marketing Division for the client Good Seat Tickets (http://www.goodseattickets.com). GoodSeatTickets.com is a a premiere source for discount tickets for Sporting events, Concerts, Theatre & Broadway shows. As the fastest growing ticket company targeted to USA and Canada

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  Internet Marketing

  Aug 2014 - Aug 2015

  Online marketing strategist

  Helping businesses in deriving & implementing of Online Marketing Strategies. I will help companies or business in developing USP's & Strategies

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  Sanex Packaging Connections Pvt Ltd

  Sept 2014 - Sept 2015

  Online Marketing Consultant

  Responsible for online marketing strategy, driving traffic through content marketing. Brand Visibility, Online Visibility of the products and services.

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  Xpedient Digital Media

  Oct 2014 - Oct 2015

  Head - Digital Marketing

  Responsible for complete online marketing strategies, online visibility of services and brand identity. Core responsibilities to take care of complete online marketing process and effective utilization of the resources and developing result oriented, ROI based online marketing strategies

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  IncNut Digital

  Oct 2015 - Jan 2021

  Senior Digital Marketing Manager

  Responsible for SEO, SEM, SMM & SMO

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  Confidential

  Jan 2021 - now

  Business Strategy & Marketing Consultant
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  UpGrad

  Feb 2021 - Jan 2024

  Digital Marketing Coach (SGC)