Jenny Tang

Experience

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  Vietnam National University, Hanoi

  Feb 2018 - Dec 2018

  Project Manager

  • Coordinated "Thriive," a US-based non-profit organization dedicated to sustainable development in developing countries• Recruited new enterprises annually, assisting in finding beneficiaries, including disabled and underprivileged individuals• Designed and managed project schedules, ensuring the smooth execution of tasks, while consistently delivering comprehensive updates to American managers, contributing to effective project coordination and communication• Contributed significantly to an initiative, securing funding for 40 enterprises through Thriive, resulting in the creation of 2,000 jobs for economically disadvantaged and disabled individuals in the vibrant community of Hanoi, Vietnam Show less

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  Western Union

  May 2019 - Jul 2021

  Business Analyst

  • Go-to-Market Strategy & Campaign Execution: Collaborated with the marketing manager to lead marketing campaigns for SET, the first money transfer app, overseeing campaign development, creative execution, media placement, and brand measurement across four countries (Philippines, Vietnam, Thailand, Indonesia), driving significant brand awareness and market growth.• User Acquisition & Performance Marketing: Launched impactful social media campaigns that attracted 80,000 new users in the first month, resulting in cross-border transactions averaging $50,000 monthly.• Data Analysis & Process Improvement: Designed and implemented Excel-based metrics, dashboards, and reports to track customer data and transactions, improving transaction success rates by 30% through data analysis and resolving technical issues, while driving operational efficiency and optimizing customer support processes. Show less

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  BOXTradEx

  Nov 2021 - May 2023

  Market Analyst

  • Successfully led the startup's expansion into the Southeast Asia market, growing the user base to over 100,000 within 11 months by cultivating relationships with 1,000+ key opinion leaders (KOLs), guilds, and communities globally. This strategy led to a 70% increase in user acquisition, all while keeping referral costs tightly controlled at under $5 per KYC user within the marketing budget.• Led project and collaborated with the Product Development and UI/UX teams to build a platform for ICO/INO/Airdrop, successfully securing the first INO partner. This partnership brought in 10,000 new users through multiple marketing campaigns and raised $700,000 via their first INO on our platform.• Optimized marketing strategies using Tableau, SQL, Google Analytics, and Social Media Analysis to identify high-value KOLs, guilds, and communities with users ready to spend. Additionally, established a marketing agency fee structure, generating new revenue streams by offering marketing services and tournament hosting for partners on our platform. Utilized SQL, Excel, and Tableau for deep market research, shaping powerful marketing tactics that notably increased user acquisition. Show less

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  Tanbii

  Feb 2024 - Aug 2024

  Product Marketing Specialist
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  Arizona State University

  May 2024 - now

  Business Operation Specialist

  1. Automated transcript verification using OnBase and AI Raptor, improving processing efficiency by 30% while ensuring FERPA compliance and data accuracy.2. Managed high-volume data entry, records processing, and CRM systems (Salesforce, Marketing Cloud) with 99% accuracy, while training and supervising student workers to enhance operational workflows.3. Developed and led training programs for student workers, ensuring proficiency in transcript verification processes, data management best practices, and CRM tools, improving team efficiency and accuracy. Show less

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  85 Local AZ

  Jun 2024 - Aug 2024

  Business Analyst

  • Analyzed website traffic and user behavior using Google Analytics to identify customer purchase patterns and product preferences. Implemented SEO strategies, enabling customers from other states to discover the boutique, which, along with new marketing strategies like product bundling and customized gift packages• Conceptualized creative in-store events, such as "Christmas in July" and a "Hot Frozen Chocolate Bar with Iced-Coffee Pop-Up," based on customer feedback to attract more foot traffic during Arizona’s hot summer, resulting in a 300% increase in total store revenue compared to regular days.• Enhanced digital marketing (TikTok, Instagram, Facebook) by producing funny, engaging content to promote gift packages, events and suggested launching an Instagram Shop to boost conversion rates. This resulted in increased video views from 500 to an average of 2,000-10,000, boosted account reach by 700% and contributed to significant revenue growth. Show less