Pinkky Bhatia

Experience

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  Johnson & Johnson, Consumer Products Division

  Mar 1996 - Feb 1997

  Marketing Intern
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  Grey Group

  Mar 1997 - Feb 1998

  Advertising Intern
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  Advertising Avenues Pvt Ltd

  Mar 1998 - Jan 2001

  Account Manager
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  Health Total Pvt. Limited

  Jan 2001 - Feb 2003

  Marketing Manager
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  Monash University

  Mar 2003 - Jan 2004

  Director - Overseas Student Services
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  GE Money

  Jun 2003 - Jul 2006

  Marketing Coordinator

  Marketing roles spanning broker dealer channel as well as product marketing. Responsibility for marketing plans and execution

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  Australian Seniors Finance

  Aug 2006 - Sept 2007

  Marketing Services Analyst

  Responsible for defining the desired customer experience across all customer interactions within a multi-channel product to market model including online, dealers and direct, establishing service targets with key stakeholders and tracking performance to target, providing sales insights to channels from research and presenting sales performance inputs to the board.

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  Telstra

  Oct 2007 - Dec 2016

  To integrate Telstra's media offerings (Apple Music, AFL/NRL live pass subscriptions, Netflix etc) into the core Telstra brand as a differentiator and increase revenue. Ensure a frictionless end-to-end experience for customers across partner and Telstra domains. Enable all customers with a Digital Identity, be responsible for the marketing and active adoption of Telstra ID, Provide experiential inputs into commercialisation of Digital Identity, New products, Process Digitisation and eliminate pain points associated with a Digital Identity.Performed higher duties as Acting General Manager for the portfolio. Show less

  • Senior Digital Services Lead

    Jan 2016 - Dec 2016

  • Parental leave

    Jan 2015 - Dec 2015

  • Digital Adoption and Advocacy Lead

    Jul 2013 - Dec 2014

  • Channel Engagement and Enablement Lead - Telstra Digital

    Jun 2012 - Jul 2013

  • Senior Marketing Specialist

    Jun 2011 - Jun 2012

  • Project Manager (Product Development)

    Jan 2009 - Jun 2011

  • Segment Marketer

    Oct 2007 - Jan 2009
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  Techtronic Industries - TTI

  Mar 2017 - May 2021

  Techtronic Industries (TTI Group) is a global organisation, a world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. TTI's powerful brand portfolio includes AEG & RYOBI power tools and accessories, Hart and Empire hand tools, and Vax floor care appliances.My main accountability is to drive and execute strategies covering products in digital channels, capability development, and growth plans for the consumer marketing division aligned to organizational objectives.I lead the innovation agenda to ensure our brands are relevant and future-proof. Specific responsibilities are:• Ensure that Digital is integrated within the wider business, Work with key stakeholders to create and maintain a structure that evolves with the market and business strategy • Develop the digital strategy to include SEM, SEO, CRM, retargeting, social, display and online content to drive acquisition, retention and conversion• Work closely with CX and development teams to improve customer experience across the website and portals to increase lifetime value, engagement and retention• Use data and artificial intelligence via salesforce and broader industry reports to propose and set strategy for digital marketing and to inform marketing and communication strategy across the business• Identify new digital capabilities that integrate well with Salesforce to deliver on our personalisation and engagement objectives to give customers a superior experience across devices and bring our value proposition to life in a coherent manner across all touchpoints• Grow the teams and foster talent across Social, CRM, Delivery, Digital customer service and content Show less Techtronic Industries (TTI Group) is a global organisation, a world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. TTI's powerful brand portfolio includes AEG & RYOBI power tools and accessories, Hart and Empire hand tools, and Vax floor care appliances.I lead a team of digital specialists across Content, CRM, Social Media, Website, Mobile and Digital Media to devise digital strategies that help build brand awareness and increase customer engagement across all digital touch points. Using data and artificial intelligence via Salesforce to deliver personalisation and real-time engagement for growth is the ultimate goal. I am accountable for forward planning and creating the vision for a digital ecosystem on how products, applications and other owned assets can connect and create a powerful brand experience for our customers. Show less

  • Head of Digital - Consumer

    Jun 2018 - May 2021

  • Digital Strategy Manager - Consumer

    Mar 2017 - Jun 2018
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  BEETc.

  Jan 2021 - now

  Advisory Board Member

  The MarTech Summit (https://www.themartechsummit.com/) is a leading conference in the APAC region organized by BEETc. The series aims to bring together the best minds in marketing technology from a range of industries through virtual and in-person summits. Since 2020, the Summit has gathered over 12,000+ senior-level attendees across 30+ countries and 5 continents.

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  Bp

  May 2021 - now

  Customer experience and Digital offer Lead, Asia Pacific, Mobility & Convenience Marketing

  This role sits within the Customer & Products organization and is part of the Marketing AsPac team. The CX & Digital team is responsible for all digital touchpoints that affect the consumer perception and experience of our brand with the aim to create relevant customer experiences that deliver long-lasting customer relationships.The primary purpose of my role is to create integrated digital and omnichannel experiences by delivering strong value propositions keeping the customer at the centre. Responsibilities include:• Deepen and broaden the team’s digital and CX capabilities• Collaborate with and influence stakeholders at multiple levels to ensure that the customer is at the center of all decisions. • Support the development and implementation of digital strategies in new markets in the AsPac region • Support the development and implementation of the overall customer strategy framework and basic customer offer, developing an opportunity pipeline of projects to deliver on the north star • Provide input into innovation PoCs (Proof of concepts) and insert customer value conversations upfront • Help to define and develop strategic KPIs and evaluate performance including developing action plans to address performance issues • Provide CX strategy expertise and input into new business initiatives to demonstrate how customer value can translate into business value.• Synthesize insights across channels and provide a customer sentiment gauge on our offers and experience holistically Show less