Hassan Aftab

Experience

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  DUNYA NEWS

  Jan 2012 - Aug 2013

  Corporate Communications Officer

  Dunya Group is a 24 hours Urdu language news and current affairs television channel and newspaper from Pakistan1. Planning, developing and implementing PR strategies2. Preparing and supervising the production of publicity brochures, handouts, promotional videos, photographs, films and multimedia programmes

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  Ketchum

  Sept 2013 - Nov 2016

  Account Manager

  1. Planning, developing and implementing PR and Digital strategies for key customer accounts2. Analyzing and reviewing clients’ PR model and giving them consultancy for effective media management & crisis communication.

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  QnE - Online Grocery Store

  Nov 2016 - Dec 2020

  QnE is an e-commerce platform that provides customer with household groceries1. Developed a team of 35 professionals focused on delivering digital operations, marketing and customer care for start-up QnE.com.pk2. Increased web & app traffic to 200K monthly users and achieved monthly sales targets3. Responsible to manage the long-term relationship with FMCGs, SMEs and other suppliers to ensure minimum safety stock is intact at all times, good sale margins and exclusive bundles and deals are negotiated4. Collaborated and worked together with other departments of QnE procurement, finance, human resource, logistics and warehousing5. Regularly identified opportunities to increase consumer engagement, UI/UX strategies, identify segmentation categories, website personalisation opportunities and partnerships with third parties6. Managed all touchpoint of inbound marketing - content planning, email marketing, social media marketing, search ads, in-platform messaging and SEO7. Established departmental goals, strategy, and budgets, including forward-looking resource planning Show less QnE is an e-commerce platform that provides customer with household groceries1. Worked with the Head of E-commerce to manage long-term relationship with FMCGs, suppliers and vendors2. Developed digital acquisition strategies and activities, including Google ads, paid social advertising, SEO and digital partnerships3. Initiated deals, bundles and B2B services to ensure excess stock is timely sold4. Regularly mapped customer journey and revised customer personas to better target custom audience set5. Established business reporting / KPIs to ensure progress against objectives Show less

  • Head Of Ecommerce

    Aug 2018 - Dec 2020

  • Senior Manager Ecommerce

    Nov 2016 - Oct 2018
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  Hamdard University Official

  Sept 2018 - Mar 2019

  Visiting Lecturer

  1. Teaching, academic assessment and academic administration2. Collaborating and working with programme teams on a variety of projects, such as new course design

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  E-commerce Channel Management Consultancy

  Feb 2021 - now

  Principal Consultant

  1. Providing various businesses across the United Kingdom consultancy on e-commerce growth strategies. Building owned channels and sustaining growth to maximize revenue and implement cost cutting measure which will add 3% to 4% in profit margins2. Delivering training on how to use different aggregators and marketplaces to increase product awareness, encourage repeat orders and increase sales volume. Expert in Facebook Marketplace, Instagram Shopping, Google Shopping, Amazon, eBay, UberEATS, Just Eats and Deliveroo3. Developed customer centric and mobile first model to convert users to customers. Many online businesses lack a mobile first UI/UX that impact customer experience4. Established minimum query response time, overhaul customer service and promote self-service for e-commerce stores to help them increase customer loyalty, retention, and revenue. Thus, reducing cancelled, returns, exchange and abandoned cart orders on the website 5. Instituted intuitive design methodology that provides clear user navigation flow to conversion points. Therefore, optimizing customer experience and engagement that drive online sales6. Establishing effective reverse logistics for e-commerce businesses to reduce costs and implement effective management of return orders Show less