
Thomas De Lacey
Work Experience - Merchandising

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About me
Wholesale Executive - Department Stores & Digital at Burberry
Education

London College of Fashion, University of the Arts London
2019 - 2020Post Grad - Merchandising and Buying Merchandising and Buying Operations Pass with Merit19/20 PgCert Fashion: Buying and Merchandising 15-week masters level buying and merchandising course. Researching the primary consumer, creating a twelve-piece collection using trend research, SWOT, ANSOFF, PESTEL to identify the weaknesses and opportunities of a business. Creating a Top-Down, Bottom-Up, WSSI, feed out margin with a given OTB. Marketing a range B2B & B2C, creating a logistics path from supplier to store, expanding to two international locations.

Birkbeck, University of London
2016 - 2019Bachelor's degree Economics and BusinessActivities and Societies: Swimming Team, Rowing Team Tennis Team, Chess Team. Skiing society. Studying Economics and Business to further myself in my career. Learning many different modules from sustainable and stakeholder marketing to Quantitative Economics and Statistics, taking on the knowledge for current and future jobs. Studying at night whilst retaining a full time job to push myself to the best and learn as much as I can.Buyer Behaviour is one of my favourite modules so far, as it helped me understand the different ways consumers can be influenced to buy and their… Show more Studying Economics and Business to further myself in my career. Learning many different modules from sustainable and stakeholder marketing to Quantitative Economics and Statistics, taking on the knowledge for current and future jobs. Studying at night whilst retaining a full time job to push myself to the best and learn as much as I can.Buyer Behaviour is one of my favourite modules so far, as it helped me understand the different ways consumers can be influenced to buy and their behaviour in store and online. Show less
Experience

Burberry
Jan 2019 - Jan 2019Work Experience - MerchandisingShadowing the Merchandising team in head office (4 days). Understanding the different procedures a merchandiser takes, the day-to-day activities and challenges they face. Sitting in the monthly meetings about sell-through targets, challenging under-performing sectors and praising over-performing levels.Creating targets with one of the heads of merchandising from January to take on to get prepared for the role:- Excel Spreadsheet for Money-Mapping.- Stock-Allocation.- Increase Excel Skills.- Take on more responsibilities at work. Show less

Burberry
Jun 2020 - Jul 2020Money Mapping- Creating visual power points of all the items sold in accessories weekly, calculating how much each display zone made, and make decisions on whether product should change to different locations in order to maximize sales and revenue.- Creating custom excel sheets, showing week by week the sales of each display zone, the increase in sales due to a suggested swap of product in certain zones which have proven to be successful.- Built a strong relationship with VM, on exceptional standards and ideas of products being on display.- Generating weekly feedback from the accessories team on why certain products didn't sell in different zones and feedback from clients.Stock-Allocation- In Charge on examining the weekly reports and suggesting which products should be reduced in stock or deranged. Come up with numerical evidence of which items should be moved in order to help maximize sales by reducing stock that doesn't sell at Bond Street for items that will sell more.- Built the relationships with the managers on making decision with them on which stock should be reduced or increased.Monthly Training Briefs, on topics such as:- SWOT analysis of Burberry bags against competitor brands.- The history of Burberry and other brands monogramming/famous products etc.- Fashion Week trends, MFW, WFW, the main designers to watch, the hottest products.- Analyzing the main clients at the moment, the millennial's, the biggest influences from Instagram etc.Customer Service:- Ambassador rank in the mystery shopper experience.- One of the top NPS cleint feedback results , with 4 10/10’s and 2 9/10’s for service provided in just 1 month.- Created lasting relationships with clients, with comments such as 'My sales associate Thomas was amazing. He is the reason why I will return to that location for all purchases. He is a model employee. All the other stores I went into in London had terrible customer service but Burberry was exceptional. Very pleasant staff.' Show less
Sales Associate
Nov 2017 - Jul 2020Wholesale Administrative Assistant (Independants Team)
Jun 2020 - Jun 2020

Burberry
Nov 2020 - nowCRM, Omnichannel and SAP reporting, daily/weekly and monthly reports, and creating custom Excel templates to support managers with daily/weekly store feedback reports.• Responsible for the accuracy of large amounts of data, monthly paycor, daily/monthly/quarterly sales associate targets.• Supporting administratively every role in the store, ranging from stock allocation, uniform allocation to processing stock.• Daily diary and agenda management, HR administration and investigations, handling IT and maintenance queries for the Bond Street Store of 65 staff members. Show less
Wholesale Account Executive
Feb 2023 - nowWholesale Administration Dept. Stores
Jan 2021 - Jan 2023Administrative Assistant (Bond Street)
Jul 2020 - Jan 2021Wholesale Administrative Assistant (Department Stores Team)
Nov 2020 - Nov 2020
Licenses & Certifications
- View certificate

Adobe Certified Associate in Graphic Design & Illustration Using Adobe Illustrator
AdobeOct 2019
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