Yannis Boukas

Yannis Boukas

Digital Marketing Associate

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location of Yannis BoukasGeneva, Geneva, Switzerland

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  • Timeline

  • About me

    Business, Technology & Learning Capability Leader

  • Education

    • Harvard Business School

      2017 - 2017
      Harness the Power of Disruptive Innovation to Craft Winning Strategies BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

      https://online.hbs.edu/courses/disruptive-strategy/

    • Columbia Business School

      2018 - 2018
      Digital Business Strategy - Executive Program

      https://www8.gsb.columbia.edu/execed/program-pages/details/887/DBS

    • The University of Manchester

      2008 - 2009
      MSc Marketing Communications

    • Massachusetts Institute of Technology

      2018 - 2018
      Advanced Digital Marketing Analytics - Executive Program

      https://executive.mit.edu/openenrollment/program/digital-marketing-analytics-self-paced-online/#.W8Bez2gzY2w

    • Athens University of Economics and Business

      2003 - 2007
      BSc Marketing and Business Management
    • Quantic School of Business and Technology

      2019 - 2020
      Executive Master in Business Administration (EMBA)

      https://smart.ly/the-executive-mba

  • Experience

    • Iso – Plus Inc

      Jul 2010 - May 2011
      Digital Marketing Associate

      • Part of a team of 3 that designed and introduced the digital portal of Iso-Plus consumer-health omnichannel strategy

    • Procter & Gamble

      Jun 2011 - Mar 2018

      • Delivered build and rolled out a new business model for a fabric conditioner brand that included two product developments. Managed a development budget of CHF650M+ per NPD for omnichannel launch plan development. • Supported with portfolio and brand management of value detergents. Applied project management principles, processes, and tools that ensured on-time and on-budget delivery of training projects and clear communication with all key stakeholders. Delivered strategic cost management across portfolio that returned it to investment grade

      • Product Marketing Manager, Global

        Aug 2014 - Mar 2018
      • Junior Brand Manager - Europe & Turkey

        Jun 2011 - Jul 2014
    • EBusiness Institute

      Apr 2018 - Dec 2022

      • Manage engagement and key accounts for a large multinational pharmaceutical corporation and an international tyre manufacturing company. Lead multiple teams across consulting, corporate, and client-side. Develop new products/services, methodologies, and frameworks. Define new vision, goals, and strategies for the business clients, mobilizing the organization to achieve it and exceed targets.• Provide valuable data insights and analytics. Create data-driven solutions, working with IT and business owners to define projects, leverage data insights, understand technology and integrate capability building strategies.• Drive operational excellence and enterprise-wide process improvement. Design robust operating models and combine strategic thinking and thought leadership with key decision-making that accelerates speed-to-market Show less • Built data-driven solutions and worked with IT and business owners to define and rollout programs for a leading premium coffee production company account. Worked alongside client to establish needs, drive improvements, and deliver improved operational efficiencies.• Re-engineered measurement and analytics of client's Global e-commerce division that improved performance; increased number of markets assessed yearly by 425% and reduced completion time from two weeks to 48 hours.• Developed back-end framework that structured the Academy of client's Global Trade Marketing function, created dashboard that tracked KPIs and designed an interface that enabled engagement and adoption of Academy. Show less • Operational focused role that built sustainable operating model across multiple business units and geographies. Provided detailed business analysis, managed and navigated complex situations that drove process improvement enterprise-wide. Drove change, influenced, and led complex negotiations with C-Suite decision-makers, then discussed plans with key market leaders. • Introduced new operating model on content development for multinational food and drink processing that delivered cost efficiencies and improved quality. Show less

      • Head of Capability Building Practice & Account Director

        Sept 2020 - Dec 2022
      • Senior Consultant

        Jun 2019 - Aug 2020
      • Consultant

        Apr 2018 - May 2019
    • Lingaro

      Jan 2023 - now
      Director of Learning Technology & Adoption

      • Accelerate adoption on Lingaro's customer’s Data & Analytics solutions and drive value from their IT investments. Own customers’ solutions enablement / adoption readiness, driving migrations at scale, leading digital transformations, and benefit/ value realization for Lingaro customers.• Own the development of a genAI-powered learning solution. Accelerate time-to-upskill technical and non-technical roles across customer organizations. Deliver successful proof of concepts and create paths towards scalable operationalization. Commercialized it successfully with key CPG customers, enabling them to realize efficiencies of 2.4MM+ on an annual basis.• Build people and organizational capability. Translate business strategy into upskilling requirements, and bridge the gap between business priorities and technical feasibility. Establish capability vision/roadmap for Lingaro customers & implement agile & multimodal programs towards value realization.• Co-led the M&A taskforce between eBI and the Lingaro group. Assessed synergies across products and services of eBI and Lingaro. Active change management of people and operating model. Defined joint business plan and designed the new organization to maximize financial & organizational benefits from the acquisition. Show less

  • Licenses & Certifications

    • Growth Hacking Academy

      Growth Tribe Sweden AB
      Nov 2018
      View certificate certificate
    • Lean Six Sigma Black Belt (ICBB)

      The Knowledge Academy
      Mar 2019
      View certificate certificate
    • Decision-Making and Scenarios

      Coursera
      Aug 2018
      View certificate certificate
    • Agile PM® - Practitioner

      APMG International
      Nov 2018
      View certificate certificate
    • Advanced Google Analytics

      Google
      Mar 2019
      View certificate certificate
    • PRINCE2® PM - Practitioner

      PeopleCert
      Oct 2018
    • Modeling Risk and Realities

      Coursera
      Aug 2018
      View certificate certificate
    • Google Analytics Data Studio

      Google
      View certificate certificate
    • Positive Power of Influence Programme

      Chartwell Learning & Development Ltd
      Mar 2016
      View certificate certificate
    • Design Thinking - Certified facilitator

      Stanford University Graduate School of Business
      Sept 2017