
Yannis Boukas
Digital Marketing Associate

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About me
Business, Technology & Learning Capability Leader
Education

Harvard Business School
2017 - 2017Harness the Power of Disruptive Innovation to Craft Winning Strategies BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICEShttps://online.hbs.edu/courses/disruptive-strategy/

Columbia Business School
2018 - 2018Digital Business Strategy - Executive Programhttps://www8.gsb.columbia.edu/execed/program-pages/details/887/DBS

The University of Manchester
2008 - 2009MSc Marketing Communications
Massachusetts Institute of Technology
2018 - 2018Advanced Digital Marketing Analytics - Executive Programhttps://executive.mit.edu/openenrollment/program/digital-marketing-analytics-self-paced-online/#.W8Bez2gzY2w

Athens University of Economics and Business
2003 - 2007BSc Marketing and Business Management
Quantic School of Business and Technology
2019 - 2020Executive Master in Business Administration (EMBA)https://smart.ly/the-executive-mba
Experience

Iso – Plus Inc
Jul 2010 - May 2011Digital Marketing Associate• Part of a team of 3 that designed and introduced the digital portal of Iso-Plus consumer-health omnichannel strategy

Procter & Gamble
Jun 2011 - Mar 2018• Delivered build and rolled out a new business model for a fabric conditioner brand that included two product developments. Managed a development budget of CHF650M+ per NPD for omnichannel launch plan development. • Supported with portfolio and brand management of value detergents. Applied project management principles, processes, and tools that ensured on-time and on-budget delivery of training projects and clear communication with all key stakeholders. Delivered strategic cost management across portfolio that returned it to investment grade
Product Marketing Manager, Global
Aug 2014 - Mar 2018Junior Brand Manager - Europe & Turkey
Jun 2011 - Jul 2014

EBusiness Institute
Apr 2018 - Dec 2022• Manage engagement and key accounts for a large multinational pharmaceutical corporation and an international tyre manufacturing company. Lead multiple teams across consulting, corporate, and client-side. Develop new products/services, methodologies, and frameworks. Define new vision, goals, and strategies for the business clients, mobilizing the organization to achieve it and exceed targets.• Provide valuable data insights and analytics. Create data-driven solutions, working with IT and business owners to define projects, leverage data insights, understand technology and integrate capability building strategies.• Drive operational excellence and enterprise-wide process improvement. Design robust operating models and combine strategic thinking and thought leadership with key decision-making that accelerates speed-to-market Show less • Built data-driven solutions and worked with IT and business owners to define and rollout programs for a leading premium coffee production company account. Worked alongside client to establish needs, drive improvements, and deliver improved operational efficiencies.• Re-engineered measurement and analytics of client's Global e-commerce division that improved performance; increased number of markets assessed yearly by 425% and reduced completion time from two weeks to 48 hours.• Developed back-end framework that structured the Academy of client's Global Trade Marketing function, created dashboard that tracked KPIs and designed an interface that enabled engagement and adoption of Academy. Show less • Operational focused role that built sustainable operating model across multiple business units and geographies. Provided detailed business analysis, managed and navigated complex situations that drove process improvement enterprise-wide. Drove change, influenced, and led complex negotiations with C-Suite decision-makers, then discussed plans with key market leaders. • Introduced new operating model on content development for multinational food and drink processing that delivered cost efficiencies and improved quality. Show less
Head of Capability Building Practice & Account Director
Sept 2020 - Dec 2022Senior Consultant
Jun 2019 - Aug 2020Consultant
Apr 2018 - May 2019

Lingaro
Jan 2023 - nowDirector of Learning Technology & Adoption• Accelerate adoption on Lingaro's customer’s Data & Analytics solutions and drive value from their IT investments. Own customers’ solutions enablement / adoption readiness, driving migrations at scale, leading digital transformations, and benefit/ value realization for Lingaro customers.• Own the development of a genAI-powered learning solution. Accelerate time-to-upskill technical and non-technical roles across customer organizations. Deliver successful proof of concepts and create paths towards scalable operationalization. Commercialized it successfully with key CPG customers, enabling them to realize efficiencies of 2.4MM+ on an annual basis.• Build people and organizational capability. Translate business strategy into upskilling requirements, and bridge the gap between business priorities and technical feasibility. Establish capability vision/roadmap for Lingaro customers & implement agile & multimodal programs towards value realization.• Co-led the M&A taskforce between eBI and the Lingaro group. Assessed synergies across products and services of eBI and Lingaro. Active change management of people and operating model. Defined joint business plan and designed the new organization to maximize financial & organizational benefits from the acquisition. Show less
Licenses & Certifications
- View certificate

Growth Hacking Academy
Growth Tribe Sweden ABNov 2018 - View certificate

Lean Six Sigma Black Belt (ICBB)
The Knowledge AcademyMar 2019 - View certificate

Decision-Making and Scenarios
CourseraAug 2018 - View certificate

Agile PM® - Practitioner
APMG InternationalNov 2018 - View certificate

Advanced Google Analytics
GoogleMar 2019 
PRINCE2® PM - Practitioner
PeopleCertOct 2018- View certificate

Modeling Risk and Realities
CourseraAug 2018 - View certificate

Google Analytics Data Studio
Google - View certificate

Positive Power of Influence Programme
Chartwell Learning & Development LtdMar 2016 
Design Thinking - Certified facilitator
Stanford University Graduate School of BusinessSept 2017
Languages
- enEnglish
- frFrench
- grGreek
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