Md. Ziaul Hoque Zisan

Experience

• 

  Janata Bank Limited (2nd Largest Commercial Bank in Bangladesh)

  Feb 2016 - Apr 2016

  Intern

  • Internship report & project work on _General Banking activity & performance analysis" on JBL. • Customer service. • Account and Term Deposit, Recurring Deposit opening. • Account and Term Deposit, Recurring Deposit closure. • Documentation of account opening.

• 

  Abul Khair Tobacco Company Limited

  Jan 2018 - Aug 2019

  Territory Sales officers

  1. Retail marketing of cigarettes, bidi, and match box.2. Leading the team of 105 members including 9 supervisors to execute whole territory business setup.3. Creating territory plan for achieving company goals, starting from process design and establish a feasible route to market with create trade relation.4. Ensuring best utilization of the full team for achieving primary lifting and secondary sales target of the territory. 5. Ensuring effective use of POSM and trade visibility within budgets.6. Arranging different consumer engagement programs i.e. HoRaCa, lifting program, free sampling and gathering.7. Performing different administrative jobs i.e., Manpower recruitment, conduct training and meeting, maintain register, Daily Sales Report, Vouchers checking, Tour plan setup etc.8. Ensuring DD and TT done by distributor. Show less

• 

  Meghna Group of Industries

  Sept 2019 - May 2022

  1. Designing, monitoring, executing & evaluating promotional programs that attract business from distributors, whole seller & retailers on weekly/monthly/quarterly/ annually basis e.g distributors incentive programs, QPS program, loyalty program, product free, cash discounts, wholesale meet, retail meet, etc.)2. Coordinating and engage with field sales team for execution of regular trade activities.3. Designing, implementing Sales incentive programs to achieve or exceed divisional goals to better motivate and reward sales personnel for the desired performance.4. Initiating to develop Trade plans including trade promotions, annual business plan, performance analysis, communications strategy.5. Implementing periodic promotional program as per ABP .Launch various trade & sales campaigns to assist the sales team for achieving sales targets and keep motivating the retail channel.6. Closely work with cross functional team (Sales, SCM, P&P, creative department) to smooth execution of the trade initiatives.7. Ensuring prominent display program as per planogram for Fresh Milk Powder & ensuring proper distribution of POSM in time nationally. 8. Planning, coordinating, implementing and monitoring different event, activation programs e.g bazar activation, school activation etc9. Making report of Sales trend, competitive landscape & others considering management expectation. 10. Visit market in a regular basis to check product performance, identify gap market & solving market problem.11. Assisting accounts team to determine product price including contribution margin, gross profit & net profit. Show less

  • Sr. Trade Marketing Executive

    Jan 2022 - May 2022

  • Trade Marketing Executive (Brand-Fresh : Milk powder, Tea, Soybean oil, Spice, Water, Sugar , Flour)

    Sept 2019 - Dec 2021
• 

  Akij Food & Beverage Ltd

  Jun 2022 - now

  • Prepare both an Annual Trade Budget and monthly Trade budgets.• Designing & Executing Monthly/Quarterly and yearly Trade Marketing activities, implementation & evaluation of its effectiveness.• Nationally, Dive the retail and WS business by different promotional campaign such as Retail QPS & other loyalty programs targeting long term relationships with traders and customers.• Working with Regional teams for executing sales and trade marketing plan.• Develop and implement merchandising program including shop sign.• Ensuring all the POSM materials smoothly delivered and executed to the outlets.• Closely work with cross functional team (Finance, Sales, and Supply Chain Management) to smooth execution of the trade initiatives.• Visiting Market on regular basis to understand the market insights and provide development idea & analysis of competitors' activities and trade scheme to design won trade program in an efficient way.• Leading different activation for generating sales and customer’s awareness across the country.• Evaluation of pre and post promotion through estimated ROI and IMS figures for impact analysis.• Design & Execute Field force & Distributors program Show less

  • Assistant Trade Marketing Manager & Event

    Jan 2024 - now

  • Senoir Executive Trade Marketing

    Jun 2022 - Dec 2023