Catt Bornasal

Experience

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  GUESS?, Inc.

  Apr 2006 - Jun 2008

  Sales Representative

  - Consistently deliver extraordinary service to all customers.- Exceed all sales and service goals and targets.- Build a loyal personal client base by constantly acquiring new customers, developing existing clients, and retaining loyal clients.- Attend all educational sessions offered including product knowledge, vendor, and Guess jeans seminars.- Perform floor recovery, visual merchandising, price change, and related sales support tasks.- Communicate regularly with personal clients through phone, mail, and electronic methods regarding in-store events, merchandise requests, sales follow-up, etc.- Resolve all customer service issues and partner with selling management on any issues outside of guidelines. Show less

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  Piscine Seychelles

  Mar 2010 - Jul 2012

  Administrative Assistant

  - Responsible for taking incoming sales calls and assisting walk-in customers. Requires scheduling appointments with pool technicians and contacting manufacturers for parts.- Extensive knowledge of water chemistry and knowledge of industry products.- Created and maintained database of products and services.- Basic knowledge of QuickBooks and bookkeeping- Return and claims coordinator for all Club Piscine stores in Quebec. Investigatre return claims, issue RA and process necessary paperwork with part manufacturer to ship the goods. Show less

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  GROUPE L'IMPERIALE

  Jul 2012 - Sept 2013

  Customer Service Representative

  - Managed sample designs, inventory levels, price lists and order releases- Handled orders and returns to ensure timely delivery, performed shipping analysis- Collaborated with customers or sales representatives of inventory, back orders, availability, orders and credit

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  Como Fred David

  Sept 2013 - Mar 2014

  Sales Coordinator

  - Coordinated sales orders for large U.S. retail accounts. Managed fittings and ensured delivery of goods. - Performed analysis of sales data and cost analysis- Assisted in the production coordination of merchandise with sales, customers, product managers, and project engineers, suppliers and logistics teams

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  IKEA Group

  Jul 2014 - Dec 2019

  Executed web merchandising strategies to optimize product placement, improve customer navigation, and boost online sales through data-driven insights and A/B testing. Created online shopping experiences that mimicked the in-store experience of purchasing large furniture, such as beds, by implementing detailed product visualizations, virtual tools, and seamless navigation to enhance customer confidence and drive conversions. Identified new business opportunities to drive sales growth and improve gross profit through in-depth analysis of market trends such as ratings and reviews and competitor benchmarking. Led the project management of implementing ratings and reviews on the website, including conducting research, performing BAT testing, and troubleshooting technical issues. Conducted employee training to the national call center to ensure smooth integration. Know the global IKEA priorities, the IKEA product range, the national market and competition, and work to support commercial activities and the commercial calendar, which will convert more visitors to customers and generate repeat visits.Seek and identify business opportunities that will grow sales and improve gross profit by analyzing market trends and benchmarking with other eCommerce operations.Work actively with the online product range, monitor performance and continually develop range frame options to maximize sales.Optimized presentation and the sorting and filtering of online products to maximize all sales opportunities by being the product range specialist. Present the product range online in a commercial way to encourage customers to buy more by making it easier for them to find the right products and solutions.Developed and implemented a toy sales strategy that drove sales for a charitable cause, which was adopted as the global approach. Show less Responsible for reporting and logging all contacts with IT, nationally and globally who communicates the root cause analysis and contribute to measures that prevent a recurrence of issues in order to improve the overall shopping and fulfilment experience of our customers.Commercially drive IT service levels through short-term and long-term action plans.Move the business forward by basing change requests and process development on incident analyses and customer feedback to ensure a full understanding of the change requirements within global IT.Proactively ensure that the global business rules work effectively to secure that the correct product range is on sale at the correct time.Responsible for maintaining freight parameters in the store and online; securing freight income at the appropriate level; co-ordinating freight tests; and analysing the commercial effects of any changes.Use product and price integration knowledge and support the network to apply national price changes in the retail systems and online.Responsible for the communication and timely application of the eCommerce delivery matrix and maintaining and expanding the delivery offer to our customers. You will also steer the application of delivery methods through your specialist knowledge of freight parameter and price setting.Where system and process deviations impact the business financially, you will investigate the measurement of the impact, report the cost to the appropriate audience and actively pursue the resolution. You will also implement cost-effective handling processes or change requests to maximize income from customers.Led the project of transitioning the website from one platform to another, overseeing all phases including planning, coordination with cross-functional teams, data migration, testing, and troubleshooting to ensure a seamless transition and minimal disruption to user experience. Show less

  • eCommerce Merchandiser

    Jan 2016 - Dec 2019

  • eCommerce Business Process Analyst

    Jul 2014 - Jan 2016
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  Reitmans Canada Ltée/Ltd

  Jan 2020 - Sept 2021

  Ecommerce Manager

  Oversaw eCommerce merchandising for Penningtons' product selection, sequencing, and categorization. Managed ongoing merchandising optimizations in collaboration with planning teams and CRM/Analytics to increase revenue. Directed eCommerce content operations, ensuring an optimal customer journey and improving site performance through data-driven approaches, including A/B testing to evaluate and optimize content effectiveness.Integrated an Omni-channel loyalty program to create a seamless experience. Customers could earn and redeem rewards across eCommerce, in-store, and mobile platforms, driving higher engagement.Collaborated with digital marketing teams across email, media, social, and affiliate channels to ensure a cohesive, omni-channel experience from discovery to purchase, enhancing cross-channel engagement and conversion.Developed weekly and monthly site plans in alignment with the overall business strategy, working closely with Merchandising and Planning teams. Ensured that inventory levels, assortment, and replenishment were optimized to meet the online store's demand, maximizing sales potential.Managed the end-to-end project for adding new features to a website, including conducting thorough research to identify customer needs and industry best practices, coordinating cross-functional teams, and troubleshooting technical issues to ensure smooth implementation and enhanced user experience. Show less

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  Charton Hobbs Group of Companies

  Oct 2021 - now

  Digital Marketing Manager - Moët Hennessy

  Oversee the creation of omnichannel marketing campaigns for maximum brand awareness, aligning external advertising agencies and internal teams around event activations of the Moët Hennessy portfolio (Wines and Spirits). Ensure the seamless coordination of a brand campaign across multiple media, providing clear direction, maintaining brand consistency, and optimizing budget allocation to maximize ROI. Management of the CRM platform (Salesforce) by designing and integrating content that enhances customer engagement. Execute CRM campaigns to drive customer loyalty and retention, utilizing segmentation and personalized messaging to increase relevance and impact.Created and executed ad hoc tactical Meta campaigns within budget constraints, focused on driving conversions and increasing sales through highly targeted, performance-driven strategies.Executed data acquisition campaigns both digitally and on-site to collect qualified customer leads, leveraging targeted strategies to enhance customer engagement and grow the lead database for future marketing efforts.Developed and implemented comprehensive SEO and SEM strategies to optimize online visibility, including creating websites when needed to enhance brand presence and drive traffic.Collaborate with creative teams to support the creation and adaptation of marketing assets, ensuring alignment with brand guidelines and campaign objectives. Monitor asset performance and provide insights to improve effectiveness and ensure relevance across various marketing channels.Developed and implemented personalization tools to enhance the customer experience, driving engagement and sales and facilitating B2B volume orders through tailored solutions.Conduct thorough competitive analysis in the digital industry to benchmark performance, identify digital market trends, and uncover opportunities for innovation. Analyze customer data as insights that inform marketing decisions. Show less