Yuan-Cheng Liu

Experience

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  Creation Wines

  Apr 2010 - Apr 2015

  Brand Manager

  - Brand Manager in charge of several prestigious wine brand and accessories- Sales Representative in charge of Wine Retailers of Northern Taiwan- Develop marketing strategies, plans and product pricing- Execute marketing activities and promotions for each channel distributors- Build brand awareness and image- Conduct wine tastings, wine dinners, or staff trainings at least over 300 hours practice experiences- Research wine market trend and analyze sales performance- Searching suitable new products to match the market needs- Achieving monthly sales target - Frequently meeting with clients and maintain good relationship- Resolving problems or complaints about the merchandise- Handling administrative duties and holding a weekly sales discussion with team members- etc Show less

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  Taiwan Hsin Lin Enterprises Co.,Ltd.

  May 2015 - Jul 2022

  Product Group Manager

  - Product Group Manager: Responsible for condiments & spices brands. Leading a team of 3 people, coaching team members to achieve yearly base KPI target. Manage team brands' A&P and P&L forecasting and optimize brand investments.>>Lee Kum Kee (On-trade & Costco): Total raised the in-market sales by double digits. Successfully launched various Co-Branding DELI products to CVS (7-Eleven, Family Mart)>>Kraft-Heinz (Heinz On-trade): Successfully transited Heinz on-trade business from former agent. Recovered back at least 80% of former Heinz clients and achieved our sales target at the first year.>>Other Condiments & Sauces (On-trade): include olive oils, truffle sauce and other OEM products for on-trade business. Searching for new business opportunities and products to increase business scale.- New Business Development: Manage and build up our subsidiary company (Delight Marketing Inc.) wine business from zero to one. As a wine consultant, I also help to screening and selecting wine brands (Feudi di San Gregorio, Felsina, Goyo Garcia Viadero, Bodegas Bernabeleva, Casanova di Neri..etc) to increase our wine portfolio and sales growth. Show less

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  TAISUN ENTERPRISE CO., LTD.

  Sept 2022 - Jul 2024

  Brand Manager, Matsu Liquor Team

  Brand Manager, Matsu Liquor Team (2024/01- Present)• Lead a team including one senior PM.• Develop and implement marketing strategies aligned with Matsu Liquor and company objectives.• Initiate New Product Development (NPD) plans for the sales team, including marketing budget control, and monitor P&L.• Build Matsu Liquor brand awareness through conducting marketing campaigns.• Facilitate communication, coordination, and integration efforts, providing market assessments and clearing obstacles for internal and external stakeholders.Trade Marketing Assistant Manager, Agency Team (09/2022 - 12/2023)• Initiate trade marketing plans for non-Taisun brands such as Ito-en and Yomeshu.• Temporary Assignment: Costco Sales RepresentativeAchievements:• Doubled Matsu Liquor’s PNL performance by initiating over 20 new ODM/OEM SKUs. • Total non-Taisun own brands YTD sales growth of 123% compared to 2022. Show less