Rushina Arif Siddiqui

Experience

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  Ogilvy & Mather

  Nov 2016 - Dec 2016

  Marketing Intern

  • Conducted research and analysis on competitions:o Market Shareo Target Market Coverageo Advertisement clients• Analysed market opportunities Project Larson & Tubro – Medical Health Insurance• Conducted competition analysis of offerings, rates, target segment and market share.Project Indian Premier League (IPL) – [Mumbai Indians]• Participated in concept design of the advertising campaign.• Assisted in campaign events

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  Coign Consulting

  Jun 2017 - Aug 2017

  Marketing Advisor

  • Branded the company as a Solutions Provider rather than an Infrastructure Designer by articulating a fresh service pitch for the portfolio.• Evaluated and appointed the website designing company for developing a new website for a better digital presence and reach.• Correspond with clients, existing and potential, via phone and email including inbound reactive and outbound proactive calls and visits. • Reviewed corporate goals at weekly business strategy and planning meetings.• Oversaw the Corporate Digital Marketing accounts/handles on LinkedIn, Twitter and Facebook. Show less

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  Unilever

  May 2018 - Aug 2018

  Student Consultant

  Created a 3 year marketing plan for Hazelbrook farm, Ireland a Unilever ice cream brand. Conducted a detailed primary as well as secondary research to understand the TG so as to curate the most relevant and effective marketing campaign for the brand. Worked with colleagues belonging to versatile backgrounds and experiences.

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  Borosil Glass Works Ltd.

  Sept 2018 - Sept 2020

  i have been associated with Borosil since 2018 and have been working in the marketing department. i am responsible for all the digital marketing activities for two brands, Borosil and Larah. Core responsibilities include, ideation and planning of digital campaigns, daily social media activities. i also am involved in the planning and execution of offline campaigns on various platform and regions. Have initiated project like social media conceptualisation and format change in order to grow the social media engagement and followership of the brand as a result i have also brought in a growth of 95% in the same. Show less

  • Senior Marketing Executive

    Mar 2019 - Sept 2020

  • Project Lead Marketing

    Sept 2018 - Mar 2019
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  Allana Group

  Sept 2020 - Dec 2020

  Digital Marketing Consultant

  Strategised and planned a 4 year Social media strategy for 2 brands, Tiffany and Noor for the Middle Eastern Market with an objective of brand awareness, customer engagement and building a wider audience for the two brands.

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  The DigitalStories

  Mar 2021 - now

  Founder
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  Borosil Limited

  Nov 2021 - now

  • Social Media Manager

    Apr 2023 - now

  • Assistant Manager Social Media

    Nov 2021 - Apr 2023