Luiza Iliescu

Experience

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  SEPHORA

  Jan 2014 - Jan 2021

  Establish and cultivate profitable relationships with crucial customers.Supervise the management of customer relationships by your team. Efficiently resolve customer complaints as they arise.Keep customers informed about the latest products to promote sales.Meet with organizational managers to devise strategic plans.Increase the customer base through upselling and cross-selling.Address the individual needs of key customers. Conduct business reviews using CRM software.Cognizant of competitors and devising a strategy accordingly.Responsible for customer touchpoints such as newsletter communications, specific digital applications, and content. Collaborate with category and department heads to organize CRM campaigns and special projects. Show less Assess, plan, present, and evaluate training programs for in-store employees. Identify training needs, develop training programs, schedule and track attendance, create onboarding programs, and prepare training materials. Collaborate with subject matter experts and collect feedback to identify areas of improvement. Maintains records, evaluates program effectiveness, and keep up-to-date with industry trends. Review KPIs to determine the effectiveness of training programs and prepare and implement training budgets. Show less

  • CRM Officer - Loyalty Program

    Jan 2020 - Jan 2021

  • EU Training and Development Specialist

    Jan 2017 - Jan 2020

  • Regional Training Specialist

    Jan 2014 - Jan 2017
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  Lidl România

  Jan 2021 - Jan 2022

  Customer Relationship Management Analyst

  Conduct an analysis of customer behavioral data and provide actionable recommendations for optimizing various marketing tactics.Develop advanced reporting mechanisms for CRM KPIs.Monitor CRM initiatives from a data-driven perspective.Collaborate with internal team members to ensure the effective delivery of the CRM platform.Devise and execute the digital strategy.Establish streamlined workflows for enhanced efficiency in the assigned area of responsibility.Manage communication with clients through the Salesforce Marketing Cloud platform, including client journeys and communication strategies. Show less

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  Lidl România

  Jan 2023 - Mar 2025

  Influencer Marketing Strategist

  Create and implement impactful influencer marketing strategies and campaigns.Establish and foster relationships with notable influencers and industry thought leaders.Conceptualize innovative content ideas.Conduct research on industry experts, competitors, target audience, and users.Collaborate with the marketing team to devise new and creative approaches to influencer campaigns.Stay up-to-date with burgeoning trends, technologies, and influencers.Coordinate with the marketing team to develop and execute marketing strategies that are effective across diverse channels. Show less

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  Raiffeisen Bank Romania

  Mar 2025 - now

  Social Media Manager

  Drive the digital presence, shaping and executing high-impact strategies that strengthen brand awareness, foster community engagement, and support business objectives.Develop and implement comprehensive social media strategies that align with brand goals, ensuring consistency and innovation across all platforms. Oversee content creation, ensuring high-quality, engaging, and platform-specific storytelling that resonates with our audience. Cultivate and grow an active online community by fostering meaningful interactions and strengthening brand trust.Leverage strategic collaborations with influencers and industry leaders to amplify brand reach and credibility. Analyze performance metrics, audience insights, and market trends to continuously refine strategies and maximize engagement. Work closely with internal teams, agencies, and stakeholders to align social media initiatives with broader marketing and business objectives. Show less