
David Wales

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About me
Human Experience, Behaviour and Motivation specialist✔ Community host✔ Author✔️ Advocate for human potential
Education

Homewood School, Tenterden
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South Kent College, Ashford
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St Michael's CEP school, Tenterden
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University of Leicester
2017 - 2020MSc in Risk, Crisis and Disaster Management BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICESMy dissertation was titled 'Unrecognised: the public role as first responders'. This used risk communication and risk management theory to consider why the invaluable role of the public is not recognised, either informally or as it should in strategic planning. The evidence confirms that the vast majority of the public demonstrate a great capability and willingness to tackle dwelling fires in the UK, and in doing so reduce the impact of the fire at low risk.
Experience

Kent Fire and Rescue Service
Jun 1986 - Mar 2019Customer ExperienceDeveloping and project managing an innovative change programme to embed Customer Experience across the service.Provide link to external stakeholders including customer experience sector to share practice, experience and identify opportunities for collaborationCasualty careWorking with the fire and burns sector to deliver enhanced pre-hospital burns/scalds care to improve casualty experience and outcomes, in line with the recommendations of my report 'Saving lives is not enough'.Human Behaviour researchDeveloping the insight and application of my previous work on human behaviour in fires, including the creation of a new national survey. www.myfireexperience.comPromoting evidence based policy and proud to be an Allliance for Useful Evidence 'Evidence Champion'. See https://www.alliance4usefulevidence.org/evidence-champions/ Show less Management of research projects including 1) Instigated and leading a national study of human behaviour in accidental dwelling fires2) LIFEBID - Company Supervisor for a Knowledge Transfer Partnership to build the worlds first large scale database of human behaviour in accidental dwelling fires, see link below.3) Electrical fires - a study of electrical fire data and its use4) Developing a research guide for fire and rescue servicesLead officer and principal author for Fire Investigation strand of National Operational GuidanceVisiting lecturer - NTU Professional Practice in Psychology course – research informed practice and using a research evidence base to guide practice and organisational decision making.Peer reviewer of technical and academic papers Show less
Customer Experience Manager
May 2017 - Mar 2019Operational Information Manager and QA review lead
Jun 2016 - May 2017Research Manager
Apr 2014 - May 2016Station Officer - Fire Investigation and Arson Prevention
May 2001 - Apr 2014Station Officer
Nov 1997 - May 2001Sub Officer
Feb 1997 - Nov 1997Leading Fire Fighter
Sept 1995 - Feb 1997Fire Fighter
Jun 1986 - Sept 1995

SharedAim Ltd
Mar 2019 - nowFounderAn international boutique consultancy offering a unique approach to helping organisations work with human behaviour. We help organisations move from the costly and disruptive need to react to problems caused by the unexpected or undesired behaviours of their customers, employees or other stakeholders. Using our unique 2 stage approach, we help to examine the root cause and then apply a set of principles we have developed to ensure a greater alignment between your expectations and how others behave. As a result we achieve sustainable savings and benefits that many traditional approaches to 'people issues' fail to do.See www.sharedaim.co.uk for further information. Show less

ENGAGE H2020
Mar 2022 - Dec 2023ConsultantENGAGE is an EU-funded project, which started in July 2020, whose mission is to provide novel knowledge and identify impactful solutions for exploiting Europe's societal resilience. Since our world is increasingly exposed to higher risks and hazards, individuals and civil society need to maintain the ability to respond to these threats swiftly. ENGAGE addresses the whole of society and tries to bridge different ways of intervention across communities to enhance their capacity to respond to disaster jointly and thus improve their societal resilience. My contribution to this fantastic project was to develop policy briefs on the themes of:1) Communicating with Citizens in a Crisis2) Involvement of spontaneous volunteers in disaster management Show less

The Resilience Advisors Network
Jul 2023 - May 2024International AdvisorThe Resilience Advisors Network (RAN) is a group of some 150 practitioners, all with a background in emergency and disaster management having extensive hands-on experience of disaster risk reduction in all its phases - prevention, preparedness, response, and recovery.
Licenses & Certifications
- View certificate

Judge at the UK Complaint Handling Awards
Awards InternationalMay 2021 - View certificate
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CXPA Professional Member
Customer Experience Professionals Association (CXPA)Jan 2020 - View certificate

Top 50 Thought Leader Design Thinking
Thinkers360 - View certificate

Strategic Thinking
LinkedInSept 2020 - View certificate
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Certified Customer Experience Professional
Customer Experience Professionals Association (CXPA)Mar 2021 - View certificate

Top 100 Thought Leader Customer Experience
Thinkers360 - View certificate

Judge at the UK Business Awards
Awards InternationalJul 2021
Honors & Awards
- Awarded to David WalesInnovation award Kent Fire and Rescue Service Oct 2018 Chief Officers Certificate of Congratulations, awarded 'In recognition of my research and innovative work on human behaviour.
- Awarded to David WalesLen Doughty Fellowship Fire and Emergency New Zealand Apr 2018 Colleagues in Fire and Emergency New Zealand applied to the Len Doughty Fellowship to fund a three week visit to share the findings and insight from the research I have led. The trip included a number of formal conference presentations and informal discussions across the country. Of particular interest was my work on Risk, Customer Experience and improving burns care in the pre-hospital environment.
- Awarded to David WalesBest Oral Presentation British Burn Association May 2017
- Awarded to David WalesShortlisted for LARIA "Best use of community safety or policing research". LARIA (Local Area Research & Intelligence Association) Mar 2015 Our human behaviour in fires research project has been shortlisted for the above award - winner to be announced at the end of the month
- Awarded to David WalesLong Service and Good Conduct medal Kent Fire and Rescue Service Sep 2012
- Awarded to David WalesFIRE magazine/Gore Research Excellence Award FIRE magazine and Gore Nov 2011 For the research and presentation on 'Human Behaviour in Dwelling Fires: A Qualitative Insight' describing Kent's ground-breaking pilot study
- Awarded to David WalesChief Fire Officer's Commendation Chief Fire Officer, Kent Fire and Rescue Service Apr 1998 For actions and personal bravery in commanding the initial UK response to the first major fire in the channel tunnel on 18/19 November 1996.
- Awarded to David WalesTop recruit Kent Fire Brigade Sep 1986 For consistent and exceptional performance throughout the recruit course
Volunteer Experience
Founder and Community Host
Issued by Purposefully Human on Feb 2023
Associated with David WalesProject Consultant
Issued by The Lindsay Leg Club Foundation on Sept 2023
Associated with David WalesAdvisory Panel member
Issued by The Crisis Response Journal on Apr 2021
Associated with David WalesAdvisory Board Member
Issued by Avoidable Deaths Network on Jan 2020
Associated with David WalesInternational Research Lead
Issued by National Fire Chiefs Council (NFCC) on Dec 2018
Associated with David WalesEvidence Champion
Issued by Alliance for Useful Evidence on Jan 2017
Associated with David WalesTrustee and Vice Chair
Issued by Shepway and Dover Mediation on Aug 2008
Associated with David WalesChairman and co founder
Issued by The Kent Event on Jan 2010
Associated with David WalesTrustee
Issued by SHEPWAY CITIZENS ADVICE BUREAU on Jan 2007
Associated with David Wales
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